App Search Analytics is a monthly metrics report using app search engine, Chomp's, proprietary data. It includes top queries,

1. A P P S E A R C H A N A LY T I C S
APRIL 2011
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2. A B O U T C H O M P ’ S A P P S E A R C H A N A LY T I C S
Welcome to the seventh edition of
Chomp’s App Search Analytics Report!
Chompʼs technology powers the most advanced search engine for native and web apps across the
worldwide iOS and Android markets. The metrics outlined in this report provide insight into app search
trends across iOS and Android using Chompʼs on-device search functionality within the US during the
month of April.
Chomp for Android launched on February 28, 2011. Android and iOS metrics included in this edition of
App Search Analytics refers to data collected April 1 - 30 but references previous months for trending
and comparison purposes.
To see more app search data from Chomp visit http://chomp.com/etc/chomp-charts
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3. A N A LY T I C S H I G H L I G H T S U M M A R Y
App Search Analytics
Top Queries
Only one app title made the elite top 25 queries on iOS and Android. Searches for
“concerts”, “free photography apps”, “chat” and three others make their first appearance
on the top 25 lists.
App Monetization
Paid app downloads on Android decrease 2% but increase by 4% on iOS with peak
growth occurring between the $0.99 - $3.99 price points. With 64% of all apps costing $0
on Android and only 36% on iOS, free apps continue to win the app download race.
Best in Category
With 18 given app categories in Android and 20 in iTunes, “Games” and “Entertainment”
account for 46.5% of Android and 40.8% of iOS downloads. “Utilities” earns the #3
position while “news” loses a combine 3.3% of marketshare across both platforms.
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4. A N A LY T I C S H I G H L I G H T S U M M A R Y
April Spotlight
Current Event Related Queries
With the baseball season in full swing, app seekers took aim at finding the top baseball apps on
their respective markets. The term ʻbaseballʼ was entered 43% more in April than the previous
month.
International Search Trends (& top apps!)
With the explosion of apps globally, Chomp offers a snapshot of unique queries by country and
shares top app downloads across Android and iOS abroad. From Australia to Hong Kong, app
seekers showcase an array of interest from adventure games to news and utilities.
The Chomp 55
Find out which iPhone and Android apps won the hearts and minds of Chomp users during April.
Five (or more) of the top 10 ten Chomp 55 apps are paid for the third month in a row (iOS).
Androidʼs top 10 gets diverse, featuring apps from five different categories.
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5. CHOMP SEARCH METRICS
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6. ANDROID QUERIES
The “Top Queries” list shows the top 25 entries typed into the Chomp Top Queries
• free apps
search box specifically for Android during April. *Note: no app names were
• free games
entered though Facebook was in the #27 position. • games
• fun
App Function vs. App Name • fun games
• utilities
• productivity
• entertainment
• adventure games
14% • camera
• music
• texting
• social networking
• puzzle games
• photography
• free photography apps
• tv
• wallpapers
86% • free rpg
• social
• movies
• musical instruments
• calendar
App Function • music free
Android - April 2011 App Name • concerts
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7. iPHONE AND iPOD QUERIES
The “Top Queries” list shows the top 25 entries typed into the Chomp Top Queries
search box specifically for iOS during April. Compared to March, the ratio • free
• free apps
of function vs name queries shifted only 2% in favor of name searches. • games
• free games
App Function vs. App Name • productivity
• fun games
• fun
• utilities
• adventure games
11% • entertainment
• camera
• music
• puzzle games
• free photography apps
• photography
• fitness
• news
• music free
89% • social
• social networking
• facebook
• movies
• texting
App Function • photo
iOS - April 2011 App Name • chat
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8. A N D R O I D A P P D O W N L O A D S : F R E E V S PA I D
On Chomp, 97% of all Android Downloads were free, a 2% increase over March. The $4.01 - $5
prices point stayed consistent with .3% of the download volume since March whereas all other paid
apps declined. Android users applied the ʻfreeʼ filter 12% of the time whereas 33% of all iOS queries
were submitted with the ʻfreeʼ filter.
0.8% 0.01 - 1.00
0.9% 1.01 - 2.00
3%
Paid 0.5% 2.01 - 3.00
0.2% 3.01 - 4.00
0.3% 4.01- 5.00
0.1% 5.01 - 6.00
0.0% 6.01 - 7.00
0.0% 7.01 - 8.00
97% Free
0.0% 8.01 - 9.00
0.1% 9.01 - 10.00
0.1% Other
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9. i O S A P P D O W N L O A D S : F R E E V S PA I D
Developers with paid apps in iTunes saw downloads increase by 3.8% combined, compared to
March. Price points that show the most growth are $.99 (1.9%), $1.99 (.7%), and $2.99 (.6%). Of
apps priced above $14.99, the $23.99 point took 37% of the market share.
8.7% 0.99
17% 2.9% 1.99
Paid 2.1% 2.99
0.5% 3.99
0.8% 4.99
0.2% 5.99
0.3% 6.99
0.1% 7.99
0.0% 8.99
83%Free
0.3% 9.99
0.1% 14.99
0.7% Other
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10. M O S T P O P U L A R A N D R O I D C AT E G O R I E S
Games and entertainment combine for 10.2% increase since March, securing 46.5% of total
downloads by category. Other positive trends occurred in photography (+1.2%), music (+.5%),
books (+.4%) and healthcare (+.2). The category with the highest loss was utilities (-3.7%).
Android users opted to filter their searches for ʻgamesʼ only 3.2% of the time.
29.1% games
1% 17.4% entertainment
2%
2% 14.6% utilities
2%
7.7% social networking
5% games
5.4% music
29%
photography 5.4% productivity
5% 4.9% photography
4.6% lifestyle
productivity
5% 2.4% travel
2.1% healthcare & fitness
music 1.8% books
5% 1.4% news
0.8% sports
social networking 0.7% weather
8% entertainment 0.6% business
17%
0.5% finance
utilities education
0.4%
15%
0.1% medical
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11. M O S T P O P U L A R i T U N E S C AT E G O R I E S
Game downloads on iOS increased by 7.4% - most over any platform or category in April.
Utilities climbs to #3 position from #6 with 2.2% gain over March. Entertainment, Photography and
music grew 5%, 1.9%, and .2%. Reference fell from position #5 to #7 with a loss of 4.3%.
22.7% entertainment
18.1% games
1%
2% 8.5% utilities
2%
2% entertainment 8.4% lifestyle
2% 23% 7.7% productivity
3%
5.7% social networking
4% 4.8% reference
4.3% photography
4% 3.9% music
3.0% education
5% 2.2% travel
2.0% business
social networking games 1.9% healthcare & fitness
6% 18% 1.6% navigation
1.4% news
productivity
1.1% books
8%
utilities 1.0% sports
lifestyle
8% 9% 0.7% finance
0.6% medical
0.4% weather
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12. APP USAGE METRICS
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13. CURRENT EVENT APP SEARCHES
App queries correlate with real time events.
April marks opening day and trending app queries for ʻbaseballʼ. The highest traffic days are within
one week of opening day. Overall trending for ʻbaseballʼ increased by 72% month over month
between February and April.
Opening Day
20 21 22 23 24 25 26 27 28 29 30 31 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
MARCH APRIL
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14. I N T E R N AT I O N A L S E A R C H T R E N D S
Free searches abroad appear 20% more on Android than iOS.
The snapshot below represents the top queries and subsequent app downloads on select
countries around the globe through the Chomp app on Android. Though the US and UK are the
only markets with localized Chomp results, traction is steadily growing in other parts of the world.
Top App Queries by Country Top App Downloads by Country
United Kingdom Canada Hong Kong United Kingdom
“free” “free” “free games” • Angry Birds
“free games” “free games” “free apps” • FX Camera
“games” “productivity” “fun games”
Canada
“fun games” “fun” “games free” • Pandora
“fun” “games” “fun” • Angry Birds
“utilities” “fun games” “camera”
“adventure games” “utilities” “adventure games” Hong Kong
• Slice It
• FX Camera
France
France India Australia • Angry Birds
“free” “free” “free” • Pandora
“free games” “utilities” “free apps”
India
“utilities” “entertainment” “free games” • FX Camera
“games” “productivity” “productivity” • Unlock with WiFi Free
“fun games” “tv” “fun”
“productivity” “camera” “utilities” Australia
“fun” “movies” “fun games”
• Pandora
• Slice It
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15. I N T E R N AT I O N A L S E A R C H T R E N D S
App search abroad shows more diversity on iOS.
The snapshot below represents the top queries and subsequent app downloads on select countries
around the globe through the Chomp app on iOS. Though ʻgamesʼ are the common denominator across
all countries listed, queries like ʻfitnessʼ, ʻchatʼ and ʻpuzzleʼ were unique to iOS app searchers abroad.
Top App Queries by Country Top App Downloads by Country
United Kingdom Canada Hong Kong United Kingdom
“free games” “free” “game” • Free Foto Messenger
“free” “free games” “camera” • gunman
“games” “game” “games free”
Canada
“fun” “fun games” “photography” • Pandora Radio
“social networking” “fun” “fitness” • Adobe Photoshop Express
“fun games” “productivity” “music”
“productivity” “music” “productivity” Hong Kong
• Pandora Radio
• Google Earth
France
France India Australia • Radio.com on iPhone
“radio music” “free apps” “free” • Ustream Live Broadcaster
“games” “game” “games”
India
“music free” “news” “free games” • Google Earth
“photo” “entertainment” “adventure games” • Bump
“chat” “productivity” “puzzle games”
“social networks” “calendar” “photography” Australia
“tv” “utilities” “music”
• Pandora Radio
• Adobe Photoshop Express
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16. THE CHOMP 55- Android
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17. CHOMP’S TOP 55 OF APRIL - Android
Congratulations to Chompʼs top 55, our list of the most popular Android apps in April!
These apps have captured the hearts and minds of Chomp users over the past month.
1 TweetDeck (Twitter, Facebook) Free Social Networking #40 in March
2 Fruit Slice Free Games Chomp 55 debut
3 Wifi Analyzer Free Utilities #43 in March
4 Chase Mobile Free Finance Chomp 55 debut
5 GO Launcher EX Free Productivity Chomp 55 debut
6 Poynt Free Travel Chomp 55 debut
7 Google Maps Free Travel #1 in March
8 ASTRO File Manager Free Productivity Chomp 55 debut
9 GO SMS Pro Free Social Networking Chomp 55 debut
10 GasBuddy - Find Cheap Gas Free Travel Chomp 55 debut
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18. CHOMP’S TOP 55 OF APRIL - Android (11 - 55)
11 Speedtest.net Mobile 34 LauncherPro
12 Lookout Mobile Security #27 in March 35 Skyfire Web Browser 4.0
13 WeatherBug Elite 36 Shush! Ringer Restorer
14 Pandora Internet Radio 37 Angry Birds Rio
15 Titanium Backup #24 in March 38 Pulse News #32 in March
16 Handcent SMS 39 Angry Birds Seasons
17 TuneIn Radio 40 Fruit Ninja
18 BW Animation #38 in March 41 WolframAlpha #7 in March
19 Urban Dictionary 42 SoundHound
20 Dropbox #51 in March 43 Google Translate
21 ROM Manager 44 eBuddy Messenger
22 StumbleUpon #35 in March 45 FatBooth
23 Dolphin Browser HD #30 in March 46 ColorNote Notepad Notes
24 Movies 47 Winamp #49 in March
25 Jewels 48 Battery Widgets
26 Adobe Reader 49 SoundHound ($4.99)
27 App 2 SD Free 50 Google Voice #46 in March
28 Slacker Radio 51 Mobile Banking
29 JuiceDefender - battery saver #28 in March 52 Uninstaller #39 in March
30 WhatsApp Messenger 53 WeatherBug
31 Allrecipes.com Dinner Spinner 54 TV Guide Mobile
32 Google Reader 55 Gmail #2 in March
33 My Days - Period & Ovulation
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19. THE CHOMP 55- iOS
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20. CHOMP’S TOP 55 OF APRIL - iOS
Congratulations to Chompʼs top 55, our list of the most popular iPhone apps in April!
These apps have captured the hearts and minds of Chomp users over the past month.
Trends in the far right column are tracked month-over-month, or in this case October – April.
1 Tweetbot $1.99 Social Networking App debut: Apr 13
2 iMovie $4.99 Photography Chomp 55 debut
3 Game Dev Story $3.99 Games #55 Feb, #15 Oct
4 textPlus Free Text Free Lifestyle Chomp 55 debut
5 iTranslate ~ the free translator Free Productivity Chomp 55 debut
6 Allrecipes.com Dinner Spinner Free Lifestyle Chomp 55 debut
7 Diptic $1.99 Photography Chomp 55 debut
8 Camera+ $1.99 Photography #17 Feb, #2 Jan
9 Tiny Wings $0.99 Games #19 March, #4 Feb
10 Dragon Dictation Free Business Chomp 55 debut
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21. CHOMP’S TOP 55 OF APRIL - iOS (11 - 55)
11 Facebook (#37 Mar, #25 Feb, #23 Jan, #19 Dec, #3 Nov, #29 Oct) 34 Pocket Frogs
12 IMDb Movies & TV (#20 Mar, #37 Feb, #43 Jan) 35 Retina Wallpapers HD w Glow Effects (#23 Feb, #38 Dec)
13 Cut the Rope: Holiday Gift (#54 Feb, #17 Jan, #2 Dec) 36 How To Videos from Howcast.com
14 Instagram (#47 Mar, #30 Dec, #14 Nov, #19 Oct) 37 Target
15 Angry Birds (#32 Mar, #39 Feb, #42 Nov, #37 Oct) 38 Cut the Rope (#38 Feb, #18 Jan, #26 Dec, #12 Nov, #20 Oct)
16 Pandora Radio (#26 Feb, #35 Jan, #27 Dec, #13 Nov, #26 Oct) 39 Flickr
17 Dictionary.com - Dictionary & Thesaurus 40 Remote (# 54 Mar, #55 Nov)
18 AppShopper (#36 Mar, #20 Dec) 41 TextNow - Unlimited Free Texting and Picture Messaging
19 Tweet 42 Pano (#34 Jan)
20 Lose It! 43 Momento (Diary/Journal) (#27 Mar, #1 Jan)
21 Tumblr 44 8mm Vintage Camera (#8 Feb)
22 OvenBreak - Lite (#34 Mar, #36 Jan, #22 Dec) 45 Kindle
23 Unofficial iJustine (#18 Mar, #37 Jan) 46 Netflix (#22 Mar, #18 Feb, #28 Jan, #33 Dec, #22 Nov, #24 Oct)
24 Cut the Rope Lite (#30 Mar, #19 Jan, #52 Dec, #17 Oct) 47 Google Search (#52 Mar)
25 Mint.com Personal Finance (#54 Dec) 48 Waze - Social GPS navigation (#28 Mar, #31 Feb, #18 Oct)
26 Flight Control 49 MyTown
27 Google Earth (#51 Jan, #53 Dec) 50 The Weather Channel
28 Plants vs. Zombies (#36 Feb, #49 Jan, #43 Dec) 51 Wikipedia Mobile (#48 Mar #15 Feb)
29 Choice of the Dragon 52 Instapaper (#44 Dec, #26 Nov)
30 TonePad (#46 Jan) 53 Skype (#51 Feb, #52 Jan, #33 Nov)
31 TETRIS (#3 Jan) 54 WebMD Mobile (#4 Mar)
32 Mashable! 55 Sky Burger (#55 Mar, #53 Nov)
33 Doodle Buddy - Paint, Draw, Scribble, Sketch
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22. THANK YOU! For questions, comments or additional
information, please email robin@chomp.com
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