Citihub Consulting is a global, independent IT advisory firm with deep domain expertise across every layer of the technology stack - from business applications and data platforms down to core infrastructure.

1. www.citihub.com
Template V4.01
February 2015
Citihub Capabilities
Prepared by Chris Allison, Managing Director, Hong Kong

2. Citihub at a glance
P2
Tier 1 IT Consultancy
>200 consultants in 3 regions
Client base
Strong heritage with leading
Financial Services firms
 Investment Banking
 Hedge Fund & Asset Mgt
 Retail Financial Services
 Service Providers
Growing footprint in other
sectors e.g.
 Government
 Education
 Legal
 eCommerce
New York
Toronto
London
Zurich
Hong Kong
Singapore

3. Trusted partner for complex platform change
P3
Financial Services Other Sectors Providers
Banks
Bank of America
Bank of Montreal
BNP Paribas
Credit Suisse
Deutsche Bank
First NY Securities
HSBC
JPMorgan Chase
Morgan Stanley
Rabobank
Royal Bank of Canada
Royal Bank of Scotland
Saudi American Bank
Société Générale
Standard Bank
Standard Chartered
UBS
Insurance / Retail
Aon
Skandia / Old Mutual
Nets
WorldPay / YesPay
Buy-Side
Top 3 hedge fund
Canadian Pension
Plan Investment Board
Fidelity Investment
Hutchin Hill Capital
Jupiter Asset Management
IGNIS Asset Management
Millenium
Mubadala
Och Ziff Capital
Reem Investments
Brokers
ICAP
Tullett Prebon
Exchanges
NYSE Euronext
Qatar Exchange
SGX
SIX Swiss Exchange
Education
King Abdullah University
of Science and Technology
Laureate Education
New York University
Other
BigPoint GMBH
Canon
Dubai eGovernment
East Timor Ministry of Finance
Gibson Dunn & Crutcher
Pfizer
Simon & Schuster
Six Construct
The New York Times
Services
AECOM
Bloomberg
CE Colo
Equinix
InterXion
ITG
MarkitSERV
MediaPhone
NTT
Six Construct
Products
Cisco
Cloudsoft
Dell
 7 of the top 10 investment banks
 2 of the top 5 hedge funds
 Growing client base outside FSI
*

4. What we stand for
P4
Excellence in
delivery
Committed to
results
Integrity
Consulting is personal for us.
We provide unbiased advice
and work hard to be the
perfect partners for your
business.
Our model revolves around
industry experts with strong
track records, backed by
domain-specific methods & IP.
Unique scope of expertise
bridging IT strategy and
execution.
We achieve proven results for
our clients.
We work to a deliverables-
based engagement model and
believe that great people and
structured methods deliver
great outcomes.

5. Complex challenges. Experienced people.
P5
Years of Experience
Where did they work before Citihub?
Don’t just take our word for it

6. What we do
P6
Client themes
Enterprise
Infrastructure
Business
Applications
Production
Services
Operational
Risk
Sweet spot
Independent, high-quality advisory, solution development and change management
for mission critical platforms
Consulting
• Senior, C-level industry clients
• Bridge between board-level
strategy and technology solutions
Technical Domains
• Broad and deep technical
specialism e.g.
Capital Markets Technologies;
High Performance;
High Availability;
Cloud Computing
Cost efficiency
Risk & Compliance
End User & Mobile
Business Restructuring
Telecoms sourcing / efficiency
Exchange & Client Connectivity
Availability & Capacity
Data Centre
Cloud & Agile
Data

7. Cost Efficiency
P7
Driving cost efficiency across the IT landscape without increasing operational risk
Client Challenges
• Optimising the ROI of existing IT
assets
• Leveraging alternative sourcing
models to reduce the cost of IT
delivery
• Consolidation of infrastructure and
driving adoption of shared
platforms
• Managing costs associated with
market and client connectivity
• Implementing IT charging
mechanisms that provide cost
transparency and drive the right
internal behaviours
• Moving to a variable IT cost base
• Optimising internal processes and
reducing manual tasks
How Citihub is Helping Clients
Operational Efficiency
• Identifying manual tasks and inefficiencies across IT operations and driving
automation/elimination activities
• Optimizing joiner/leaver/transfer processes at a global bank
IT Costing and Charging
• Restructuring and globalising internal infrastructure costing and charging
mechanism at a global bank
• Creating strategic IT service catalog for a global insurance firm
Market Data, Market/Client Connectivity, Telecoms
• Driving cost savings across exchange and client connectivity
• Assessing market data demand vs supply and identifying opportunities for
alternative sourcing
• Developing market gateways to displace expensive ISVs
Application TCO & Infrastructure Platform Adoption
• Reducing Equity IT TCO through application rationalisation and adoption of
strategic infrastructure platforms
Sourcing & Location
• Establishing global workforce strategies and driving execution

8. Cloud & Agile IT
P8
Increasing the agility of internal IT and integrating with external cloud providers
Client Challenges
• Enabling business and application
teams to rapidly innovate and
deploy new IT capabilities
• Leveraging external cloud services
and integrating with internal IT
• Ensuring robust and secure
operational practices with external
cloud services
• Delivering end-to-end automation
of complex processes
• Providing self-service capabilities
to internal IT customers
• Reducing development cycle-time
and delivering testing flexibility
• Standardising release &
deployment processes and tools
How Citihub is Helping Clients
Cloud Strategy & GRC
• Defining bank-wide cloud strategy (internal / hybrid / public) and establishing
technical solution roadmap
• Assessing regulatory challenges with public cloud and defining GRC
response
Cloud Integration and App Readiness
• Integrating internal IT systems management and security ecosystems with
external cloud providers
• Assessing application readiness for cloud adoption and establishing migration
pipelines
Self Service & Automation
• Creating customer self-service portals and API interfaces for internal IaaS
platforms, underpinned by automated fulfilment (end-to-end)
• Defining roadmap and vision for application release & deployment to enable
continuous integration
M&A advice
• Due diligence for cloud provider purchase by sovereign wealth fund

9. Data Centre
P9
Investment optimisation and compliance for providers and end-users
Client Challenges
• Cost and proliferation of legacy in-
house DC assets and computer
rooms
• Building a business case for
consolidation and/or outsourcing
• Balancing cost, operational
integrity, performance and
compliance requirements
• Providers: Access to growth
markets and prioritisation of
investment
• End-Users: Strategic location
planning and market dynamics
• Regulation and compliance
• DC provider selection and
procurement
• Cost and risk of migration
How Citihub is Helping Clients
Market strategy
• Set the new market (or expansion) and execution strategy for multiple
providers
• Supply and demand intelligence to support portfolio investment planning for
multiple providers and end-users
Hosting strategy
• Defined the regional DC consolidation strategy for multiple firms in EMEA,
APAC and NA
• Build vs. Buy assessments for multiple global and regional firms as well as
subsequent procurement
Asset Quality, Compliance and Operational Excellence
• Operational integrity assessments and improvement projects for both end-
users and providers
• DC facility audits and due diligence (typically based on TIA 942) and
remediation planning
• MAS-TVRA and remediation planning for market leading providers
Migration
• Planning and managing low-risk/low-impact migration projects

10. Citihub’s Data Centre Intelligence Unit (DCIU)
P10
Citihub’s DCIU is tasked with producing actionable colocation market data for our
clients and the wider data centre industry. The reports outline supply and demand
trends, target pricing and the macro economic picture in a given market. They also
analyse both existing and planned capacity, predictions on future occupancy levels,
and present analysis of the major market participants.

11. Application Availability & Business Capacity Management
P11
Ensuring critical system availability and managing IT capacity and headroom
Client Challenges
• Industrialising critical applications
and infrastructure components
• Minimising the impact of IT
outages
• Responding to regulatory pressure
to ensure availability and integrity
of critical systems
• Ensuring effective resilience and
recovery capabilities
• Understanding capacity headroom
across the suite of applications
that support critical business flows
• Managing infrastructure capacity
to optimize utilisation and provide
headroom for growth
• Establishing repeatable design
patterns for high availability
How Citihub is Helping Clients
High Availability: assessments and design
• >100 apps assessed using Citihub’s leading AAA methodology to identify
availability risks and establish improvement plans
• Defining standard infrastructure blueprints to achieve stringent RTO and RPO
requirements
• Designing applications for 99.999% availability
Business Capacity Management
• Implementing Citihub’s Capacity Management Tool and Framework to provide
top-down visibility into capacity and headroom from the perspective of the
business
• Defining strategic infrastructure capacity management and workload
placement/management solutions for a global bank
Disaster Recovery
• Failover review of an end-to-end fund management platform
• Establishing global BCM and DR policies and standards for a global financial
services organisation

12. Governance, Risk & Compliance
P12
Citihub is blending experienced platform architects with more traditional security
specialists and auditors to displace big-4 consultancies
Client Challenges
• Responding to continued volume
of regulation with IT impact (DFA,
MiFID II, MAS TRM etc.)
• Industrialising internal Operational
Risk management processes
• Maintaining and reporting trade
data in line with regulatory
requirements (e.g. DFA / EMIR)
How Citihub is Helping Clients
IT Controls
• Developing and delivering bank-wide or specific IT controls and operational
risk assessment services
• IaaS and SaaS controls for regulatory compliance with public cloud services
Regulatory Trade Reporting, Record Keeping & Surveillance
• Assessing of technology products and services to meet Dodd Frank (DFA)
record keeping requirements for an international bank moving into the US
swaps market
• Designing technology solutions to monitor electronic funds transfers
Regulatory Technology Strategy
• Developing technology strategy for the regulatory-aligned IT department at a
global bank
Data Privacy
• Strategy, risk assessment, testing and remediation for external and cross-
border access

13. Data Architecture & Management
P13
Business and operational intelligence from diverse data sources
Client Challenges
• Establishing robust reference data
capabilities and transforming the
heritage IT estate
• Managing the cost and technical
complexities of exponentially
increasing data volumes
• Maximising the reuse of market
data sources and providing
transparency into data availability
• Producing viable implantation
strategies to replace local sources
with one firm golden data
• Assessing storage solutions for
increasing demands on size and
speed of tick history data retrieval
How Citihub is Helping Clients
Reference Data
• Providing rapid gap analysis between golden and local sources of client
reference data for a KYC audit point leading to an implementation strategy
• Rationalising underlying transports to firm wide sources to remove complexity
and operational effort overhead
Data Archiving / Retention
• Implementing a high-compression data archiving solution ‘as a service’ for a
global bank and migrating 12 yr trade history
Market Data Catalog
• Building a central catalog of tick history market data sources to enable
internal users to find existing data from across the bank’s sources. This
removed the time to find elements for quants and resulted in more agile
production of trading strategies
Social Marketing
• Partnering with Amazon Web Services to educate clients around AWS big
data capabilities and open source solutions

14. Market and Business Restructuring
P14
Responding to IT challenges driven by market and business restructuring
Client Challenges
• Understanding the end-to-end
dependencies of IT services
delivered to individual business
lines
• Restructuring IT service and
chargeback models to support
new business operating models
• IT integration and separation to
support M&A activity
How Citihub is Helping Clients
Business Restructuring
• Driving the top-to-bottom segregation of core and non-core trades within the
Credit and Rates division of a global bank and driving the future technology
solution to maintain the non-core portfolio
• Assessing the impact to the IT infrastructure department of a global legal
entity restructuring program within a tier-1 bank
M&A Due Diligence
• Providing technology due diligence and interim IT management as part of the
acquisition of two payments processing firms
Business Divestiture and M&A integration
• Driving the IT infrastructure change program to support the divestiture of the
UK trading business at an international bank
• Multiple M&A IT integration projects

15. www.citihub.com
Chris Allison
Managing Director
Chris.Allison@Citihub.com
12F ICC
1 Austin Road
Kowloon
+852 8108 2777