August 20, 2019 Facilitated by: Chris Cervellera, Esq. – CERV LAW, PLLC (Attorney in St. Petersburg, Florida) What better way to kick-off the Hackers/Founders Tampa & St. Pete chapter than with an open and interactive discussion on Digital Disruption. Are you an entrepreneur or a start-up focused on building a product or service for the Tampa Bay market? Maybe your business isn’t focused on our local region, and you chose to live and work here for other reasons. Whatever your reason is for being here, you are part of a dynamic and fast-growing entrepreneurial community. During our interactive townhall, we will discuss a few disruptive areas that are changing the economy at a rapid pace. All of these areas are interconnected and will impact entrepreneurs, startups, and their customers. Those areas of disruption include: • Web and E-Commerce • Digital Marketing, Creative, and Social • Artificial Intelligence and Automation • Blockchain and Cryptocurrencies • Cybersecurity The best way for us to understand these areas of disruption, is to hear from those in our local community. What are the particular opportunities and threats that you envision relative to these areas of disruption? How can the community benefit each other? Note: This will not be a presentation with 532 slides. This will be an interactive and engaging discussion with input from you, the community. Come prepared to share and benefit!

1. DIGITAL
DISRUPTION
DISCUSSION
August 20, 2019
An Interactive Townhall
Chris Cervellera, Esq.
CERV LAW, PLLC

2. About Me – Chris Cervellera
• Attorney – CERV LAW, PLLC
• Business Law
• Virtual General Counsel
• “Other Stuff”
• Executive Director – TAG Alliances
• 290 law and accounting firms around
the world.
• Amateur Landscaper

3. Why are we here?
“Skate to where the
puck is going, not
where it has been.”

4. Why are we here?

5. Agenda – The Disruptors
Web, E-Commerce, and Digital Marketing
Artificial Intelligence and Automation
Blockchain and Cryptocurrencies
Cybersecurity

6. Web, E-Commerce, and Digital Marketing

7. Web, E-Commerce, and Digital Marketing
• Where are we now?
• 2019 - 1.92 billion global digital buyers
• 2021 Projection - 2.14 billion
• 2019 - 13.7% of retail sales are online
• 2021 Projection - 17.5%
• 2019 - Nearly half of American small
businesses do not have a website.
Source: https://www.oberlo.com/blog/ecommerce-statistics-guide-your-strategy

8. Web, E-Commerce, and Digital Marketing
Source: Global Online Consumer Report, KPMG International, 2017

9. Web, E-Commerce, and Digital Marketing

10. Web, E-Commerce, and Digital Marketing
• Where are we now?
• 65% of 25-49 year old’s speak to
their voice-enabled devices at
least once a day. (PWC, 2019)
• By 2020, 50% of all online
searches will be voice searches.
(Wordstream, 2018)
Source: https://www.hubspot.com/marketing-statistics

11. Web, E-Commerce, and Digital Marketing
• How this disruptor is impacting my profession/industry…
• Threats… Increased competition and commoditization
• Opportunities… Sometimes these “Self help” services miss
the mark and can hurt clients.

12. Web, E-Commerce, and Digital Marketing
• How will this disruptor impact your
profession/industry?
• Threats… ?
• Opportunities… ?

13. Artificial Intelligence and Automation

14. Artificial Intelligence and Automation

15. Artificial Intelligence and Automation

16. Artificial Intelligence and Automation

17. Artificial Intelligence and Automation

18. Artificial Intelligence and Automation
• More than 40% of enterprises will create state-of-the-art
digital workers by combining AI with Robotic Process
Automation (RPA).
• https://www.forbes.com/sites/gilpress/2018/11/06/ai-and-automation-2019-predictions-from-
forrester/#60aaff2c4cb5
• Brookings Institute Report:
• 25% of jobs in the U.S. are at "high-risk" of automation
• Many food preparation, office administration and transportation jobs
will be taken over by machines. Highly creative or technical positions
are most likely to prevail, along with personal care and domestic
service jobs that require interpersonal skills and emotional
intelligence.
• https://www.brookings.edu/research/automation-and-artificial-intelligence-how-machines-affect-
people-and-places/

19. Artificial Intelligence and Automation
Brookings Institute,
"Automation and Artificial
Intelligence: How machines are
affecting people and places" -
January 2019

20. Artificial Intelligence and Automation
Source: https://www.brookings.edu/research/automation-and-artificial-intelligence-how-machines-affect-people-and-
places/

21. Artificial Intelligence and Automation
Source: https://www.brookings.edu/research/automation-and-artificial-intelligence-how-machines-affect-people-and-
places/
Average automation potential by age or race/ethnicity, 2017

22. Artificial Intelligence and Automation
• How this disruptor is impacting my profession/industry…
• Threats… Huge impact on younger professionals who are typically
hired by firms for research roles
• Opportunities… Increased access to high-quality, cost effective
resources for firms of all sizes. Saved time and efficiency.

23. Artificial Intelligence and Automation
• How will this disruptor impact your
profession/industry?
• Threats… ?
• Opportunities… ?

24. Blockchain and Cryptocurrencies
• The top 10 states with the highest crypto ownership are
California, New Jersey, Washington, New York, Colorado,
Utah, Florida, Alaska, Nevada, and Massachusetts.
• States such as Delaware, Nevada, and Wyoming have a
lower overall percentage of crypto owners, but a higher
per-capita ownership, meaning a smaller number of people
hold a larger than average amount of crypto each.
Source: https://cointelegraph.com/news/coinbase-releases-key-findings-on-crypto-awareness-and-adoption-in-us

25. Blockchain and Cryptocurrencies

26. Blockchain and Cryptocurrencies

27. Blockchain and Cryptocurrencies
• Fluctuates and Volatile
• Average person might not be able to
setup a Bitcoin wallet
• Slow(ish) adoption by retailers and
businesses
• Decentralized and anonymous
• Stable(ish) and backed by U.S. Treasuries
• 1.59 billion people use Facebook already
• Facebook API and SSO will allow for rapid and
seamless integration for retailers/consumers
• Attached to a “lightning rod” company (Privacy)

28. Blockchain and Cryptocurrencies
Source: Block Geeks: https://blockgeeks.com/guides/smart-contracts/

29. Blockchain and Cryptocurrencies
• Where are we now?
• Smart Contracts
• Transactions
• https://medium.com/coinbundle/track-a-transaction-on-the-blockchain-
d5410fd1b580
• Supply Chain Management
• https://blockgeeks.com/guides/blockchain-and-supply-chain/
• https://www.forbes.com/sites/bernardmarr/2018/03/23/how-blockchain-will-
transform-the-supply-chain-and-logistics-industry/#63b37eef5fec
• Land Title Records
• https://finance.yahoo.com/news/land-blockchain-countries-solving-ownership-
102520672.html

30. Blockchain and Cryptocurrencies
• How this disruptor is impacting my profession/industry…
• Threats… A reduction in certain types of disputes and fraud
• Opportunities… A reduction in certain types of disputes and fraud (haha!)

31. Blockchain and Cryptocurrencies
• How will this disruptor impact your
profession/industry?
• Threats… ?
• Opportunities… ?

32. Cybersecurity

33. Cybersecurity
• According to NetScout, IoT devices can be hacked
within 5 minutes of being connected.
• https://www.cpomagazine.com/cyber-security/11-eye-opening-cyber-security-
statistics-for-2019/
• 43% of cyber-attacks target small businesses.
• https://smallbiztrends.com/2019/05/2019-small-business-cyber-attack-
statistics.html
• small businesses invest less than $500 in cyber
security.
• https://www.cpomagazine.com/cyber-security/11-eye-opening-cyber-security-
statistics-for-2019/

34. Cybersecurity
• 84% of people will not make a purchase if they are
dealing with an unsecured website.
• https://www.hubspot.com/marketing-statistics
• 70% of organizations say that they believe their
security risk increased significantly in 2017.
• https://www.varonis.com/blog/cybersecurity-statistics/
• In companies with over 50k compromised records, the
average cost of a data breach is $6.3 million.
• https://www.varonis.com/blog/cybersecurity-statistics/

35. Cybersecurity
• How this disruptor is impacting my profession/industry…
Increased Targeting for Firms:
• Int’l Law Firm DLA Piper Hacked
• Solo and small firms (with aging owners) are targets
Increased Regulation:
• EU Global Data Protection Regulation – Effective May 2018
• California Consumer Privacy Act – Coming 2020
• Threats… Being hacked!!!
• Opportunities… Helping my clients protect their data and their customers’ data.

36. Cybersecurity
• How will this disruptor impact your
profession/industry?
• Threats… ?
• Opportunities… ?

37. Thank you!
Chris Cervellera
Attorney
chris@cervlaw.com
(727) 619-4234
www.cervlaw.com
Twitter: @cervlaw / @chriscervellera
Facebook: CERV LAW, PLLC
LinkedIn: Chris Cervellera