An educational assignment about Mastering the art of the Entertainment Business

1. Mastery Journey
Timeline
By Chris Donnell

2. Mastery Journey Timeline
v Business Plan
v Business Plan Development
v Digital Marketing
v Entertainment Media
Publishing and Distribution
v Advanced Entertainment Law
v Product and Artist Management
v Negotiation and Deal-Making
v Entertainment Business Finance
v Business Storytelling and Brand
Development
v Project and Team Management
v Executive Leadership
v Mastery

3. Goals & Tactics

4. Gain a better understanding of the media-tech
v Watch YouTube Clips about Marissa Mayer:
v http://youtu.be/TLbUqKr1Zuk
v http://youtu.be/SilwG6vMARI
v http://youtu.be/E8-PM7D7cEk
v Research Paul Graham, mentioned in Robert Greene’s book Mastery
v http://youtu.be/nrWavoJsEks
v http://youtu.be/syoqjYLDs48
v http://paulgraham.com/articles.html
v https://twitter.com/paulg
v http://www.nytimes.com/2013/05/05/magazine/y-combinator-silicon-valleys-start-up-machine.html?
pagewanted=all&_r=0
v http://www.fastcompany.com/3002810/aha-moments-made-paul-grahams-y-combinator-possible
v http://www.inc.com/welcome.html?destination=http://www.inc.com/magazine/20090601/the-start-up-guru-y-combinators-
paul-graham.html
v http://www.ycombinator.com/
v RAYMOND, C. (2014). MOVERS & MAKERS. Popular Mechanics, 191(3), 54-61.
v http://search.ebscohost.com.oclc.fullsail.edu:81/login.aspx?
direct=true&db=a9h&AN=95633220&site=ehost-live
v Learn the basics of Entrepreneurship
v http://www.lynda.com/Business-Business-Skills-tutorials/Exploring-entrepreneurship-fundamentals/
95896/102184-4.html
industry and its masters
Mastery

5. Learn lessons that will help guide decision
making while running my company
Executive
Leadership
v Read: “Are you a good Boss or a great one”
v http://hbr.org/2011/01/are-you-a-good-boss-or-a-great-one/
ar/1
v Watch “Making Decisions”:
v http://www.lynda.com/Business-Business-Skills-tutorials/
Making-Decisions/144201-2.html
v Read “Management Tip of the Day”
v http://www.harvardbusiness.org/management-tip-day-hbrorg

6. Attain project management skills
v Read: “Conflict Management”
v http://search.ebscohost.com.oclc.fullsail.edu:81/
login.aspx?
direct=true&db=a9h&AN=77326796&site=ehost-live
v Watch “Managing Teams”:
v http://www.lynda.com/Business-Business-Skills-tutorials/
Managing-Teams/117531-2.html?
org=fullsail.edu
v Investigate Project Management Institute
v http://www.pmi.org/About-Us/About-Us-What-is-
Project-Management.aspx
Project
& Team
Management

7. Become a better Story Teller
Business
Storytelling
and Brand
Development
v Practice writing a story
v http://www.greatnorthelectric.com/blog/2014/8/2/
how-to-craft-a-narrative-arc
v Watch “Andrew Stanton: The clues to a great story”:
v https://www.ted.com/playlists/62/
how_to_tell_a_story
v Watch “Story check (Hooking your reader)”
v http://www.lynda.com/Business-Business-Skills-tutorials/
Story-check-Hooking-your-reader/
89962/121788-4.html
v Tell at least 3 stories both verbally and written.

8. Understand how to read an annual report and
daily CEO financial reports
Entertainment
Business
Finance
v Read annual reports from Disney, Yahoo, AOL,
Facebook, and Google.
v Watch “Financial Literacy: Reading Financial Reports
with Rudolph Rosenberg”:
v http://www.lynda.com/Business-Finance-tutorials/
Financial-Literacy-Reading-Financial-Reports/
135826-2.html
v Read “How to read a 10-K like Warren Buffett”
v http://www.cnbc.com/id/101360337#.

9. Learn industry best practices for deals and
negotiation
Negotiation
and Deal-
Making
v Read: Negotiating tips
v http://www.pon.harvard.edu/daily/business-negotiations/
dealmaking-and-business-negotiations-6-
tips-for-novice-hagglers/
v http://www.entrepreneur.com/article/226009
v http://www.entrepreneur.com/article/203168
v Watch “Negotiation Fundamentals with Lisa Gates”:
v http://www.lynda.com/Business-Business-Skills-tutorials/
Negotiation-Fundamentals/101504-2.html
v Find someone to negotiate with (or at least practice)

10. Enhance product management skills
Product and
Artist
Management
v Watch “Lean Product Management” by Google
Ventures
v https://www.youtube.com/watch?v=mIBccpqUcgY
v Watch “Managing digital products”:
v http://www.lynda.com/WordPress-tutorials/Managing-digital-
products/122464/134049-4.html
v Interview Tommy Cannon about Product Management

11. Learn more about digital rights law as well as
industry standard contract points
v Read: “Entertainment, Art & Sports Law” by
Cassandra Willard
v http://search.ebscohost.com.oclc.fullsail.edu:81/login.aspx?
direct=true&db=a9h&AN=87855193&site=ehost-live
v Watch “Making Decisions”:
v http://www.lynda.com/Business-Business-Skills-tutorials/
Exceptions-rights-publicity-law/165636/168744-4.html
v Review these websites:
v http://www.americanbar.org/groups/
entertainment_sports.html
v http://www.law.georgetown.edu/library/research/guides/
entertainmentlaw.cfm
Advanced
Entertainment
Law

12. Fully understand the basic principals to publish
media properties
Entertainment
Media
Publishing &
Distribution
v Read: “Plunkett's entertainment & media industry
almanac. 2014”
v http://fullsail.bywatersolutions.com/cgi-bin/koha/
opac-detail.pl?biblionumber=12763
v Watch “Digital Publishing Fundamentals”:
v http://www.lynda.com/Digital-Publishing-tutorials/
Digital-Publishing-Fundamentals/100904-2.html
v Develop a Publishing & Distribution strategy

13. Enhance Digital Marketing Skills
v Research and Review current industry trends.
v Digital marketing is an ever-changing industry, therefore
reading the most-up-to-date sources are best.
v Watch “Content Marketing Fundamentals with C.C.
Chapman”:
v http://www.lynda.com/Business-Business-Skills-tutorials/
Content-Marketing-Fundamentals/
135355-2.html
v Develop a Digital marketing plan
v http://www.lynda.com/Business-Online-Marketing-tutorials/
Building-Integrated-Online-Marketing-Plan/
126059-2.html
Digital
Marketing

14. Develop an executable Business Plan
Business Plan
Development
v Use the following sources to develop a business plan
v http://www.harvardbusiness.org/white-papers-and-articles?
page=2
v http://www.prweb.com/releases/2013/1/prweb10275905.htm
v http://www.entrepreneur.com/article/233451
v http://www.sba.gov/writing-business-plan
v http://www.bcorporation.net/what-are-b-corps
v Watch “Writing a Business Plan”:
v http://www.lynda.com/Business-Business-Skills-tutorials/
Writing-business-plan/162455/186713-4.html
v Write a complete Business plan and begin exectuting

15. Pitch Business Idea to investors
Business
Plan
v Perfect My Pitch
v https://www.youtube.com/watch?v=bB6mVbtOvGE
v https://www.youtube.com/watch?v=WzgNAN3dW-I
v https://www.youtube.com/watch?v=0rVpAKziQJA
v http://www.lynda.com/Presentations-tutorials/pitching-projects-
and-products-to-executives/73563-2.html
v Identify 3 Investors and set up a meeting with at least
one.
v Pitch to at least one investor (outside of class)

16. Clubs &
Industry
Involvement
v iSummit Conference
v Young Nonprofit
Professionals Association
v Downtown Credo
v Full Sail Pitch
v Full Sail Entertainment
Business Network Club
v Silicon Orange
v Internship with Daily Buzz

17. Mentor Characteristics

18. Responsive Challenging
Mentor
Characteristics
Creditable Knowledgeable

19. Leaders to Interview

20. John Doer
Venture Capitalist & Partner– Klein
Perkins Caufield Byers
Contact Information:
johnd@kpcb.com
Image credit: Twitter.com

21. Joshua
Davidson
Founder Chop Dawg Studios –
Startup Advisor
Contact Information: @dasjoshua
Image credit: Twitter.com

22. Matt Huggins
General Counsel – Google Channel
Intelligence Group
Contact Information: @matthuggins
www.linkedin.com/in/matthuggins
Image credit: Twitter.com

23. Tom Cannon
CMO – Cleantheworld.org
Contact Information:
@Tommy_Cannon
Image credit: Twitter.com

24. Jonathan
Fields
Founder –Good Life Project
Contact Information:
jhnathan@jonathanfields.com
Image credit: Goodlifeproject.com

25. C.C. Chapman
Content Strategist
Contact Information:
cc.chapman@gmail.com
Image credit: Twitter.com

26. References
v http://www.goodlifeproject.com/about/
v http://www.jonathanfields.com/contact/
v http://www.kpcb.com/partner/john-doerr
v http://www.cc-chapman.com/contact/
v www.Twitter.com
v www.fullsail.edu
v http://hbr.org/2011/01/are-you-a-good-boss-or-a-
great-one/ar/1
*all other references cited in text.