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How Do You Get
Twitter Followers?
Not Just Any Followers, But Followers That Convert!
Simple Website Conversion Funnel
TRAFFIC -> LEADS -> CUSTOMERS
Drive Traffic to your Website
● Clicks from social networks
● Clicks from online searches (Google, Yahoo!, Bing)
A % of your Website Visitors become Leads
● Signed up for your email newsletter
● Gave their contact information for access to something
● Registered to use your free product
A % of your Website Leads become Customers
● Registered to use your paid product
● Bought an item
Treat Twitter With A Similar Funnel
Followers -> More Impressions -> More Clicks
Awareness
● Person receives a “follow”
● Person finds your profile, or tweet, in a search
Consideration
● Do I follow this person back? Why?
● Do I click on this link? Why?
● Do I share this tweet? Why?
Conversion
● Follow
● Click
● Share
Loyalty / Advocacy
● Engage in conversations
● Add to lists
● Favorite tweets
How Do You Get Twitter Followers?
1. Follow “The Right People”
2. Get followed back based on:
○ ...the value you provide to that user.
○ ...your relevance to that user.
○ ...your personality and it’s appeal to that user.
○ ...your reputation, as perceived by that user.
Think of this as a mathematical formula, with 4 variables.
The greater each variable, the better your follow-back ratio.
VALUE | RELEVANCE | PERSONALITY | REPUTATION
How Do You Find “The Right People”?
Mention Certain Keywords & Hashtags Engage With Similar Brands
Following, Followers, Mentions
Twitter Advanced Search
Follow Carefully!
Keep Your Account Clean!
Unfollow Users Every Week!
Inactive Users
(haven’t tweeted in a while...or ever!)
Incomplete Profiles
(the “egg” icon, no bio, etc.)
Have Not Followed You Back

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How To Get Twitter Followers

  • 1. How Do You Get Twitter Followers? Not Just Any Followers, But Followers That Convert!
  • 2. Simple Website Conversion Funnel TRAFFIC -> LEADS -> CUSTOMERS Drive Traffic to your Website ● Clicks from social networks ● Clicks from online searches (Google, Yahoo!, Bing) A % of your Website Visitors become Leads ● Signed up for your email newsletter ● Gave their contact information for access to something ● Registered to use your free product A % of your Website Leads become Customers ● Registered to use your paid product ● Bought an item
  • 3. Treat Twitter With A Similar Funnel Followers -> More Impressions -> More Clicks Awareness ● Person receives a “follow” ● Person finds your profile, or tweet, in a search Consideration ● Do I follow this person back? Why? ● Do I click on this link? Why? ● Do I share this tweet? Why? Conversion ● Follow ● Click ● Share Loyalty / Advocacy ● Engage in conversations ● Add to lists ● Favorite tweets
  • 4. How Do You Get Twitter Followers? 1. Follow “The Right People” 2. Get followed back based on: ○ ...the value you provide to that user. ○ ...your relevance to that user. ○ ...your personality and it’s appeal to that user. ○ ...your reputation, as perceived by that user. Think of this as a mathematical formula, with 4 variables. The greater each variable, the better your follow-back ratio. VALUE | RELEVANCE | PERSONALITY | REPUTATION
  • 5. How Do You Find “The Right People”? Mention Certain Keywords & Hashtags Engage With Similar Brands Following, Followers, Mentions
  • 8. Keep Your Account Clean! Unfollow Users Every Week! Inactive Users (haven’t tweeted in a while...or ever!) Incomplete Profiles (the “egg” icon, no bio, etc.) Have Not Followed You Back