MNCS Korea company profile 2017

Copyright © 2017 MNCS Korea. All rights reserved.
T R A N S L AT E S R E A L - WO R L D DATA I N TO S T R AT E G Y

Marketing Services
Asia Market
Intelligent Digital Marketing
Portfolio: Digital Content Production
Portfolio: Event Management
References
Sites
CONTENTS
Contents
Team MNCS
• Case studies are available upon request
kont3xt1 | Contextual Intelligence for Marketing

Development Team
Translation Team
Consulting Team
Korea+
Simultaneous Interpreters
English native-speaking editors
English copywriters
Korea
Marketing Consultants
Data Scientists
Korea
Development Team Lead
Website developers
India
Website Developers
Marketing Solution Developers
Marketing Team
Korea
Marketing Team Lead
Digital Marketing Team Lead
Account Managers
Designers
Partners
Content Development Team
Event Team
Outsourcing Team
 TEAM MNCS
ADVANCED DIGITAL MARKETING BASED ON ROBUST DATA ANALYTICS TECHNOLOGIES
We understand your business with our professional data analytics knowledge and have professional project management skills.

MARKETING

MARKETING
COLLATERAL
ONLINE
OFFLINE
MARKETING
EVENT
MANAGEME
NT
DIGITAL
CONTENT
PRODUCTION
LOCALIZATI
ON
 BUSINESS AREA
MARKETING
RESEARCH
WE PROVIDE FULL RANGE OF MARKETING SERVICES
Integrated marketing that connects online and offline marketing.
Marketing research service Quick
Review is complimentary for
online marketing customers.

ENHANCE BRAND AWARENESS
UNDERSTAND YOUR COMPETITORS
IDENTIFY AND DEVELOP THE NEW SEGMENT
MANAGE BRANDS & REPUTATION
Don’t need to make a decision based on simple
statistics and guesswork.
When conducting a real project, we found that it usually takes more than five
months for customers to notice changes in consumer trends.
Check out our case studies.
AWARENESS
INTEREST
DESIRE
ACTION

We provide the same level of marketing services
in Korea as well as in Japan and China.
韓國 | 日本 | 中國

Nothing is more terrible than
activity without insight
We analyze up-to-date data for the best results, and build
models to simulate and predict

A S I A

 ASIA MARKET
The traffic ranks of Asian countries to some famous websites (among Asian Countries).
Luxury Brands Rank1 Rank2 Rank3 Rank4 Rank5 Rank6
Gucci Japan China S. Korea India Australia Taiwan
Louisvuitton Japan China S. Korea Taiwan India Australia
Armani Japan India China S. Korea Hong Kong Taiwan
Prada Japan China S. Korea India Taiwan Hong Kong
Hermes Japan China S. Korea Australia Hong Kong India
Chanel Japan China S. Korea Taiwan Hong Kong Australia
Tomford Japan China S. Korea India Australia Hong Kong
Online Shopping Malls Rank1 Rank2 Rank3 Rank4 Rank4 Rank5
Alibaba China India S. Korea Japan Thailand Indonesia
Ssense Japan China S. Korea Hong Kong Australia India
Matchefashion Japan S. Korea Hong Kong China Australia Taiwan
Shopbop Japan China S. Korea Taiwan Australia Hong Kong
Others Rank1 Rank2 Rank3 Rank4 Rank5 Rank6
Google India China Japan Indonesia Malaysia S. Korea
Apple China Japan India S. Korea Taiwan Hong Kong
Microsoft China Japan India S. Korea Australia Taiwan
Youtube India Japan China S. Korea Indonesia Taiwan
Vimeo S. Korea China Japan India Australia Thailand

Korea is a small market compared to China and Japan. Its size is about 1/3 of Japan in
general. It is still ranked 11th in terms of GDP (World Bank 2017), and it is a good choice to
start online marketing in Korea for the Asia market development due to the following facts:
• A FAST-RESPONDING MARKET: Korean consumer response is usually faster than China and
Japan. (See the graphs on the right, they are the trends in Korea and Japan for the same kind
of products.) The taste of Korean consumer is a bit tricky, but it can be explosive when a
product becomes fashionable. The proportion of early adopters is higher than China and
Japan.
• GREAT INTERNET ENVIRONMENT TO TRY ALL KIND OF DIGITAL MARKETING: Korea is
one of the best in the world regarding internet environment, infrastructure, the internet and
smart device usage rate. China blocks many websites and bans the use of social media as a
news source. So it has its own internet ecosystem. Japanese marketing companies are costly,
and not well developed in the field of digital marketing. Despite the similar level of average
wages and living cost, service charge in Korea is usually 30-50% cheaper than Japan.
• A TRENDSETTER IN ASIA: Fashion goods in Korea can have a significant impact on other
Asian countries through entertainment industry such as k-pop, k-drama and Korean movies.
More importantly, the fans of k-pop are younger generation, and the fans of k-drama are
women of various ages. In Asia, women have a strong influence in the consumer market. And
there are many YouTubers (Internet celebrities), who have millions of fans on YouTube, are
uploading videos on Korean cosmetics, fashion, food, snack, and culture.
 WHY KOREA IS AN EXCELLENT STARTING POINT FOR MARKETING IN ASIA
Response in Korea
Response in Japan
Comparison of Responses To The Same Fashion Good

 ASIA MARKET
Film Genre: The influence of Korean drama and
movie
International Brands’ Korean-inspired beauty
offerings launched by:
L’Oréal, Lancôme, LVMH, Christian Dior, Estée
Lauder, La Prairie, Chanel and others
How K-drama is influencing Asia
South Korea's latest hit drama is inspiring new
travel hotspots and influencing what people
throughout Asia wear, eat and buy | CNBC
”

Innovation begins when you see
the difference

INTELLIGENT

SEO & SEM Social Media Retargeting
Guaranteed
Press Release
Web | App
Development
Traffic AnalysisLead Generation
Database
Management
Content
Curation

 INTELLIGENT MARKETING
Intelligent marketing refers to data-driven, strategically integrated advertising and marketing based on the deeper understanding of the target
markets. Marketing research techniques with Kont3xt1 use the data as it is, and minimize interaction with the consumers, so there is little chance of
interference or distortion.
• Strategic
• Customer-centric
• Precise Targeting
• Data-driven
• Optimized
• Measurable
• Systematic & Integrated

MOMENT OF PURCHASE
 BRAND AWARENESS +
CUSTOMER’S BUYING PROCESS
1. Problem | Need Recognition: Consumer, Marketing
2. Information Search: Brand Awareness, Reputation, Information
3. Evaluation of Alternatives: Popularity, Competitive Advantages, UX
4. Purchase decision: UX, Negative feedback
5. Post-purchase Behavior: Customer satisfaction, UX
What affects consumers at each stage
LEVELS OF BRAND AWARENESS
• Appropriate definitions will be used depending on the
type of product, industry and the buyers’ behavior.
• B2B and B2C purchase decisions are completely
different

 THE CUSTOMER DECISION JOURNEY
People don’t make purchase decisions when they see an ad. They collect information, compare prices before purchases. We use advanced data
analysis techniques to:
• Aim for the right customer
• Monitor customers to find out what they are doing at each stage
• Take actions to get in customers’ consideration set while they are researching on the internet
Awareness Knowledge Preference Purchase
UX starts when the consumer sees the ads

 MEASURE AND PLAN THE TRAFFIC
See how your customers come to you and how many of them you are losing. The Sankey diagram below shows the overall outline of traffic and
performance at each waypoint.
MNCS KOREA can calculate information that is close to the actual traffic of the customer as well as the estimated traffic of the competitor even if the
client does not manage the log. (More accurate if the number of unique visitors per day is at least 105-140)

 THE BASIS OF DIFFERENTIATED DIGITAL MARKETING: kont3xt1
Assessment
Quantify, measure and evaluate
Market Research
Market segmentation, trend analysis, similarity
analysis
Marketing research is the beginning of
marketing activities and is like a radar.
Target Analysis & Evaluation
For precise targeting
Identification of hidden customer segmentsMonitoring & Analysis
Including suspicious traffic detection &
ROI Monitoring Data Visualization
Quantification & Insight
Competitive Intelligence
Support making strategic decisions
Big Data Analytics
Uncover hidden patterns, trends, customer preferences and
other related business information using the real data
Digital Marketing
Higher ROI with optimized
tactics
Data Science
From mining to modeling,
knowledge and predictions
beyond statistics
“
“
“
One piece of data can tell you a lot of facts

 CHANNELS AND MEDIA OPTIMIZATION: CHINA, JAPAN AND KOREA
Language-independent Analysis Technology
Because we analyze data based on user behavior such as searches and visits, the accurate result can be obtained regardless of language.
The following figure is an example and will be adjusted accordingly when industries and business goals are set.
Japan China
Korea

 OVERSEAS MARKETING RESULT EXAMPLE
International marketing for countries selected through marketing research

 GUARANTEED PRESS RELEASE
MNCS Korea ensures that articles are published in leading online news media and will only be paid for what has
been actually posted. Most press release services do not guarantee this.
ADVANTAGES
Wide media coverage
Typical press release service included
Posted article searchable on search engines
Use of keywords for the maximum reach (quick SEO)
Discoverability on mobile devices
Customized requirements
Result reports

Information is not knowledge
The definition of knowledge in kont3xt is a logical unit in which
information is ready to be used in combination with algorithms
adapted by intelligence for a range of purposes.

Marketing research
Marketing research
Marketing research definition
Marketing research analyst
Marketing research process
S E A R C H
CONTEXTUAL MARKETING INTELLIGENCE
KONT3XTT r a n s l a t e s R e a l - w o r l d D a t a i n t o S t r a t e g y

Trend
Analysis
Competitive
Intelligence
Demand
Forecasting
Market Size
Estimation
Precise
Targeting
Customer
Segmentation
Predictive
Analytics

1WHAT IS KONT3XT
• kont3xt1 is the brand of our creative methodology and solution
and named after context. It is the basis of our digital marketing
services because it extracts and models knowledge of internet users'
interests and information consumption.
• Business activities must be purposeful, and research should be
conducted accordingly. But in reality, information and activities that
are not closely related to the objectives often increase the
unnecessary time, costs and jeopardize the achievement of the goal.
• Using kont3xt1,we extract consumers’ interests and detect the
quickly changing trends. You can use the information to timely
execute the marketing campaigns, to manage your reputation, to
discover newly rising competitors or alternatives, to evaluate media,
and even to find new business opportunities.
C O N T E X T U A L I N T E L L I G E N C E F O R M A R K E T I N G

2WHY KONT3XT
• The term ‘Big Data’ is being too overused even without understanding. There have been many attempts to leverage big data
analytics in business, but creative use is not often satisfactory. Most of the success stories announced are about statistics, performance,
and speed, rather than finding valuable information in smarter ways. We focus on the “smarter ways” meaning that they provide a
substantial and insightful analysis.
• With kont3xt we can:
1. Figure out trends in your industry related to your business
2. Tell when consumers' interest increases significantly throughout the year.
3. Identify and evaluate the size of the existing and new potential customer segments
4. Evaluate media and channels for better ROI
5. Help your marketing planning and decision making by presenting the quantified information about trends and issues, minimizing
unnecessary disputes.
6. Benchmark against your competitors or industry leaders.
Some well-known global marketing research companies
fail to apply Big Data suitably. Reports published often
show inappropriate or distorted information, such as the
local search engine market share or buzzwords in social
media. As a result, customers can prepare plans based
on incorrect information from the very beginning.
▌Find out why through our case studies.

3USE CASES
• Market Size Estimation
• Trend Analysis
• Behavioral Segmentation of Internet Users
• Precise Targeting
• Online Presence Evaluation by Category
• Competitive Intelligence
• New Service Product Selection and Design
• Media Evaluation
• Traffic Analysis
• Lead Generation | Database Building
• Marketing Activity Optimization
• Digital Marketing Assessment
1. The information extracted from kont3xt is analyzed with other information to find out how to increase the
effect or to save cost, time or human resources. Evaluation is an essential element for this.
2. We found there are many cases that consumers want or need something, but companies do not notice.
3. Sometimes we search to purchase, but sometimes we just search to see what it is.
4. When it comes to choosing news media, you need to check what kind of audience you are targeting first,
not just popularity, reputation, and traffic.
kont3xt
STRATEGY REVIEW
F E B R U A RY 2 0 1 3
kont3xt
M A R K E T R E V I E W
J U N E 2 0 1 2
Q U I C K R E V I E W
J A N U A R Y 2 0 1 5
k o n t 3 x t

Website Development
Event & Promotion
Digital Marketing
Marketing Consulting
Marketing ResearchTranslation & Copywriting
Big Data & Contextual Intelligence Solution
Strategic Content
4FROM REAL-WORLD DATA TO KNOWLEDGE
We extract the hidden knowledge using a small piece of information as a clue to expand the related information and apply it to work.

5CONNECT THE DOTS:
THE ELEMENTS OF CONTEXT
For instance, a topic in a business domain changes like a
creature. It may be divided into several keywords, absorbed,
replaced, and almost disappear. It occurs more frequently in
fast-changing domains. Therefore, elements and relationships
should be evaluated and calculated dynamically.
You may fail to notice what consumers want without it.
WHAT YOU CAN GET:
Deeper understanding of user needs
Precise targeting
Uncovering hidden behavioral segments
Timely content and right messaging to develop the opportunity
Closing the gap between customer needs and business
Better competitiveness (Higher ROI)
Predictions
Even on the same media, CTR can vary from a few times to a
dozen times with accurate targeting alone.
C O N T E X T M O D E L

6HOW IT WORKS
We derive information from data, knowledge from information, strategies from knowledge.
InformationData
Induction
Strategy
Deduction
Validation
Pilot | Field Testing
Knowledge | Theory

1 What types of marketing research are you conducting? If you are using big
data solution, is it possible for you to extract concrete marketing strategies?
2 Does the obtained information give you more insight than statistical data?
And how much does it help eliminate uncertainty?
3 Have you ever detected important signs or facts about the changes in the
competition situation beforehand thanks to your analytics solution?
4 Does the information extracted offer more than merely confirming what you
already know?
5 Do you have any best practices that have proven that the recommendations
derived are beneficial for your business?
BIG DATA ANALYTICS PRACTICE TEST QUESTIONS:

THE
MISS INGClosing the gap with

The beauty lies in the harmony of
simplicity and diversity

D I G I T A L
C O N T E N T

Web App Video Localization
WebinareBook
Content
Writing
Design

Translation
Technical
Review
Proofreading Review
Content
Analysis
• Glossary
• Content Check
TRANSLATION PROCESS TO ENSURE HIGH QUALITY
The most common mistake multinational corporations make in Asia is to underestimate the importance of translation quality. Companies with long
experience understand this very well. For a more professional approach, see Localization on the next page.
• Translator: Simultaneous Interpreters
• Technical Review: Consultants
• Proofreading : English native-speaking editors

Glossary
Approval
ApprovalSource
ClientTranslationTechnical
Analysis
Business
Domain
Review
Glossary
Translation &
Editing
Interim Build QA Final Build
Proofreading
LOCALIZATION | L10N PROCESS

Market
Research
Draft &
Feedback
Marketing
Messages
Review &
Finalization
Identify
Goals
• Topic research
• Customer-centric
messages
• SEO Factors
CONTENT WRITING PROCESS & STEPS OF AWARENESS
Content Writing and Curation
Unaware Stories
Problem Aware Benefits
Solution Aware Proofs
Product Aware Promotions
What kind of message would be appropriate
at each stage of awareness

W E B S I T E
DEVELOPMENT
SERVER
REQUIREMENT
CHECK
DESIGN
REQUIREMENTS
CONTENTS
ON-PAGE SEO
W3C TESTING
THEME & IDENTITY
TRENDS
SCALABILITY
INTEROPERABILITY
FLEXIBILITY
SEARCH ENGINES
VALIDATION
CONTENTS | SEO
SITEMAP
TEST
HOW WE DEVELOP A WEBSITE
With User Experience Design

App Development
Photographing | Design

App Development | Brochure

eBook
Functions: Search, pdf Download, Slide, Bookmarking, Print, Thumbnail and more to add upon request.

Video production, VR|AR
Refer to: http://youtube.com/mncskorea
Contact us for more.
Clients
• Manufacturers
• Home shopping companies
• Retailers
• It software companies
• Mobile app companies
• Government

BI | CI

App Design & Development, 360 VR

BI & Web Design

BI & Social Media Page Design

If you can’t measure it, you can’t
improve it

PORTFOLIO

Conference Workshop Exhibition Launch Party
Celebrity
Negotiation
Webinar
Audience
Recruitment

EVENT & DESIGN PORTFOLIO
PORTFOLIO _ CONFERENCE SETUP

PORTFOLIO _ EVENT MANAGEMENT

PORTFOLIO _ SEMINAR

PORTFOLIO_PARTY & ART DIRECTING

PORTFOLIO _ PARTY
MAXIM MAGAZINE CLUB PARTY @ CLUB ELLUI SEOUL

PORTFOLIO _ EVENT & BOOTH

PORTFOLIO _ PARTY, EVENTS & ART DIRECTING

PORTFOLIO _ EVENT
NEW MODEL PROMOTION @ COEX MILLENNIUM PARK

PORTFOLIO _ EXHIBITION

PORTFOLIO _ SEMINAR & EDUCATION

PORTFOLIO _ SEMINAR, PARTY & PERFORMANCE
▌ C U E S H E E T

 REFERENCES
MNCS KOREA's revenue does not include most of the advertising channel charges (We recommend direct deposits to make reward go to
customers) like media representatives in Korea. Hence, it should be compared with the Gross Profit of others, not revenue.
Over 60 customers, including multinational companies, hospitals, associations, home shopping, automotive and government agencies.

 SITES
Websites
• mncskorea.com
• mr.mncskorea.net
Social Media
• facebook.com/mncskorea
• youtube.com/mncskorea
• pinterest.com/mncskorea
• linkedin.com/mncskorea
• twitter.com/mncskorea
Others
• cg-korea.com
• itinside.net
• and more

T R A N S L AT E S R E A L - W O R D DATA I N T O S T R AT E G Y

MNCS Korea company profile 2017

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MNCS Korea company profile 2017