Cut through the digital noise. Direct mail cuts through the clutter like a sword through warm butter. Social media is crowded. Stand out by going where your competition doesn’t exist: your prospects' mailboxes.
3. Wait, did we hear someone whisper, “it’s
outdated?”
PHYSICAL MAIL GRABS
THEIR
ATTENTION
Do you throw out the tire iron
because you have fix-a-flat? Know
… fix-a-flat won’t fix all flats.
It’s not print that’s outdated, it’s the
thinking you can throw out proven
ways to grow a business that is
outdated.
4. Direct Marketing Association:
direct mail averaged a
4.4% response rate,
compared to email's average
response rate of 0.12%
PHYSICAL MAIL GRABS
THEIR
ATTENTION
Isn't it smarter to keep all
the (post)cards on the
table so your marketing
toolkit is complete?
5. If you miss out on physical marketing, you could be invisible in
your prospects’ 3D world and lost in the crowd of their 2D digital
screens.
But if you use direct mail, it’s quite possible you’ll stand alone in
your niche, in their mailbox.
Your prospects’ attention: All. To. Yourself.
BREAK FROM THE CROWD
6. .. .and since
“everyone” is online.
Doesn't it show
more market
leadership to go
where your
competitors aren’t?
Direct mail
opens
opportunities to
stand out.
15. 2. Design
There are a lot of
variables to consider
with a direct mail
design.
Color or black & white?
What size? Do you
understand the
relationship between
size and postage costs?
What type of paper?
16. Findingthe
“Sweet Spot”
Design Production
Do you want to put
more resources into
how elaborate or nice
the mailing piece is?
Or do you want to print
more.
So many balancing
acts.
Balancing Designand Quantity
18. 3. Production
Digital or traditional
printing?
Or a combination of
both?
Digital printing offers
merging personalized
information into the
body of a printed piece.
Of course, digital
printing can be
expensive for large
volume, so there’s
another option:
combining offset with
digital.
19. Quantity= Size Less Important
HowMany?
The more you print, the
less sensitive the cost is
to size.
Another
“Sweet Spot”
Quantity Size
20. 4. Delivery
Do you want the mailing
personalized to each
recipient?
Do you want a direct-
mail print + web
campaign with PURLs
(personalized URLs)?
Or do you want to use
carrier-route delivery to
save money per-piece?
22. Save $ / Maximize Impact
Find the
Sweet Spot
Size
Postage
Designto Delivery
23. 2 Days = Crunch
3 Weeks = Plenty
How Much TimeisEnough?
Less Options
More
Options
24. PRESENTED BY YOUR DIRECT MAIL
EXPERTS AT
More Print and Direct
Mail tips at our blog
at….
RSAPrinting.com
2139 N. Boland Circle N. Charleston, SC 29406
sales@rsaprinting.com 843.745.0001
PrintInADigitalWorld.com
Thought Leadership with Thaut
Digital Media by 5th Level Web