A discussion of how Linkedin, Twitter, Facebook and Instagram content algorithms work.

2. Channels
Covered
● LinkedIn
● Facebook
● Twitter
● Instagram

3. It’s All About Engagement
Engagement = More Views

4. LinkedIn
Your post is shown to a
few people at first.
The algorithm waits to see
what kind of initial traction
it gets...(aka engagement)

5. LinkedIn
They love ‘native’ content.

6. LinkedIn
Content should be:
● Be of value to someone’s career
● Offer a tip related to business
growth, or a career
● Inspire someone in their work life
● Be relevant to the industry in which
you operate in
● Come from a credible source

7. LinkedIn
Don’t Overshare
● Some say post no more than 20
times per month.(1x per biz day)
● I post 2-3 times a day
● Buffer: if you share once each biz
day, 60% of your network will see at
least one of those posts.

8. LinkedIn
When to Share?
● The LinkedIn Sales and Marketing
Solutions EMEA Blog says the best time
to post is 8 p.m., but that you need to
find your own “8 p.m. moment.” That’s
when decision-making is supposedly
done, even if it’s at home.
● 4pm - 10pm works best for people on
East coast.

9. LinkedIn
You want comments!
Posts with
comments get
56% more clicks.

10. LinkedIn
More Tips
● Tag people and
companies.
● Use Hashtags

11. LinkedIn
That one time
when my
content went
viral!

12. Twitter
Timing is important. If
gets engagement
quickly it’s more likely
to be seen.

13. Twitter
● The best time to post on Twitter is
Friday 9 to 10 a.m.
● Friday is the best day to post to Twitter.
● The safest times to post Tweet are
everyday 10 a.m. to noon.
● Sunday mornings receive the least
amount of engagement.
(Sprout Social)

14. Twitter
● Ask Questions
● Like
● RT with comments
● @ people (with caution)
● Be Human

16. Facebook
Go for Native
Content.
● Video
● Images
● Notes

17. Facebook
Meaningful
conversations are the
most powerful thing that
can happen to your
content.

18. Facebook
Create content that
forces interactions
between
friends...comments,
likes, reactions.

19. Facebook
Length of comment
counts---long form
comments provide
a boost.

20. Facebook
Be consistent and
persistent. Post to
your page regularly
1x-2x per day.

21. Facebook
Marketer Neil Patel has
1 million fb followers
and gets 30k monthly
visits to his site -
posting 1x day.

22. Facebook
Recruiting Headlines
has 524 Followers but
gets 1800+ clicks from
Facebook by posting
10X day

23. Instagram
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24. Instagram
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25. Instagram

26. Instagram

27. The End
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