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Social Media Algorithms

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A discussion of how Linkedin, Twitter, Facebook and Instagram content algorithms work.

Publicado en: Redes sociales
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Social Media Algorithms

  1. 1. Channels Covered ● LinkedIn ● Facebook ● Twitter ● Instagram
  2. 2. It’s All About Engagement Engagement = More Views
  3. 3. LinkedIn Your post is shown to a few people at first. The algorithm waits to see what kind of initial traction it gets...(aka engagement)
  4. 4. LinkedIn They love ‘native’ content.
  5. 5. LinkedIn Content should be: ● Be of value to someone’s career ● Offer a tip related to business growth, or a career ● Inspire someone in their work life ● Be relevant to the industry in which you operate in ● Come from a credible source
  6. 6. LinkedIn Don’t Overshare ● Some say post no more than 20 times per month.(1x per biz day) ● I post 2-3 times a day ● Buffer: if you share once each biz day, 60% of your network will see at least one of those posts.
  7. 7. LinkedIn When to Share? ● The LinkedIn Sales and Marketing Solutions EMEA Blog says the best time to post is 8 p.m., but that you need to find your own “8 p.m. moment.” That’s when decision-making is supposedly done, even if it’s at home. ● 4pm - 10pm works best for people on East coast.
  8. 8. LinkedIn You want comments! Posts with comments get 56% more clicks.
  9. 9. LinkedIn More Tips ● Tag people and companies. ● Use Hashtags
  10. 10. LinkedIn That one time when my content went viral!
  11. 11. Twitter Timing is important. If gets engagement quickly it’s more likely to be seen.
  12. 12. Twitter ● The best time to post on Twitter is Friday 9 to 10 a.m. ● Friday is the best day to post to Twitter. ● The safest times to post Tweet are everyday 10 a.m. to noon. ● Sunday mornings receive the least amount of engagement. (Sprout Social)
  13. 13. Twitter ● Ask Questions ● Like ● RT with comments ● @ people (with caution) ● Be Human
  14. 14. Facebook Go for Native Content. ● Video ● Images ● Notes
  15. 15. Facebook Meaningful conversations are the most powerful thing that can happen to your content.
  16. 16. Facebook Create content that forces interactions between friends...comments, likes, reactions.
  17. 17. Facebook Length of comment counts---long form comments provide a boost.
  18. 18. Facebook Be consistent and persistent. Post to your page regularly 1x-2x per day.
  19. 19. Facebook Marketer Neil Patel has 1 million fb followers and gets 30k monthly visits to his site - posting 1x day.
  20. 20. Facebook Recruiting Headlines has 524 Followers but gets 1800+ clicks from Facebook by posting 10X day
  21. 21. Instagram ● ● ● ●
  22. 22. Instagram ● ● ● ● ● ●
  23. 23. Instagram
  24. 24. Instagram
  25. 25. The End Need private 1 on 1 mentoring on all things social recruiting? Hire Me $150 for a one hour session. Social Media Management for $995 a month. RecTech Media will Manage your channels across Facebook, LI, Twitter and Instagram with a daily post that highlights your jobs and benefits.