The definition of traction is "Quantitative evidence of customer demand” - Naval Ravikant, AngelList That is what this presentation is about. The how-to guide on finding, building, and growing your specific traction channel.

1. Traction
Find Your Growth Engine

2. “Quantitative evidence
of customer demand”
- Naval Ravikant, AngelList

3. If You Build It,
They Will Come…
Oh no, never mind…
Idea that the product will speak for
itself…going on a date in your
underwear

4. Build The Right
Product For
The Right People

5. Determine Your
Growth Engine

6. Test Your
Assumptions…And
Have Assumptions
Collect data so you know what works
and what doesn’t
Make it very simple, but have
something you want to measure

7. Stop Being Scared of
Your Customers
You need to talk to people. Don’t build in isolation. This can save you tons
of time and help you narrow your focus.
Charlie on calls, fine tuning the pitch. Seeing where their eyes light up or go
dead

8. The Bullseye Strategy
3 levels, what’s possible, whats
probably, what’s proving

9. Look Across
Invisible Walls
Movie Theatre. Not just competing with movie theaters but also
with resturants, mini-golf, etc. How are those places attracting
customers?
Also, what are the other pieces involved? Babysitters
Also, usually the traction method of your industry is
oversaturated so by utilizing an underused method you can be
much more effective. i.e. social media ads vs webinars

10. Don’t Aim For Scale
do non-scalable activities. Calling
customers, doing speaking events,
sending personalized emails,etc. Once
you have a firm grasp, you can scale
from there

11. Punctuated
Equilibrium
rarely do strartups growing gradually, they grow in spurts. They’ll
strike upon one growth engine that serves them very well, then it
dies down, they they find another one etc.

12. Creativity Through
Constraints
Don’t try out every method. At least at the same time. Set a time
limit, an effort limit, and a cost limit. i.e. one month, 100 dollars, 2
hours a week.
Test but don’t overwhelm , otherwise data is irrelevant

13. Sexy Tactics…
And Candy Too!

14. You May Want To Take
Notes…

15. Strikingly

16. AdEspresso

17. Perfect Audience

18. Programming For
Marketers

19. Code Academy

20. LeadPages

21. Pay With A Tweet

22. Stealth Seminar

23. KingSumo

24. Social Media
Engagement

25. Meetups!

26. Marketer’s Book List?
chrisschelzi+books@gmail.com