http://www.smmulive.com/register - Facebook Timeline Applications and Social Marketing - Social Media social media,social media marketing,social media webinar,social media management,social media class

1. Facebook Timeline Applications and
Social Marketing

2. In line with their plans to integrate
more gestures into the sharing process
on Facebook, the social networking
giant has introduced a range of apps
that people can now use directly on
their timelines. This presents a host of
opportunities for social marketers, as
social sharing evolves. But how do you
use timeline apps for marketing?

3. The New Apps on Facebook

4. There are over 60 new apps to choose
from, and they’ll give Facebook users
the chance to share real world
experiences with their friends online.
Everything from listening to music, to
cooking, reading and watching movies
– can now show up in a user’s
timeline. Users can select who can or
can’t see their updates.

5. This introduces a higher level of
personal sharing on the platform, and
reinforces Facebook’s plan to
eventually become a place for
reporting activities as well as chatting
to friends. Now you’ll be able to share
your tastes, music interests, movie
preferences and favorite foods in real
time. We all know that our tastes
change, now there’s a way to share
and track them.

6. Apps Available For Developers and
Businesses

7. In the past, apps have been a huge
industry for professional app
developers and large app development
companies like Zynga. But for smaller
businesses, launching popular
applications has always been a
challenge.

8. Because these apps are hidden away,
users don’t use them as much as they
could. This has all changed now,
thanks to applications that run directly
from a personal timeline.

9. We can expect the worth and ROI of
small business applications to
increase, as they become an integral
part of someone’s profile. It does
mean that your app will have to be
very good, and serve a particular
function – but if you get it right, the
viral potential has definitely increased
thanks to the new placement.

10. While Facebook has only just launched
large brand apps, we can look forward
to a future of better placement and
returns for small business applications.
There is speculation that Facebook
might even redesign business pages,
so we’ll be on the look out for that. If
they do, they’re going to have to be
very careful. The timeline is great for
personal use, but in a business
context, it’s tricky.

11. The Future of Timeline Marketing

12. App developers will be scrambling to
invent apps for the timeline now, and
you should think about doing it too.
Before, apps were the top way to
increase interaction between fans and
your business. Now, there will be a
much deeper connection, and even
more involvement. Social marketers
will be using apps in the future for
product placement in social games,
brand identity and viral promotion.

13. The question remains – will Facebook’s
app platform rival Google and Apple?
Only time will tell. One thing is clear.
They are already breaking into the
mobile platforms, and there has been
some talk about putting together a
gallery. To you and me, this is the
equivalent of an app store. Go
Facebook!

14. Social Media Marketing University
(SMMU) is the creation of John Paul
Souza, a serial entrepreneur who's
held senior managerial positions at
Banc America Capital Management
Group and JP Morgan Chase. Serving
marketing professionals,

15. entrepreneurs and corporations,
SMMU differentiates itself by offering
hands-on training from hands-on
experts who are actively applying their
skills on real-world projects.

16. SMMU was recently honored as one of
the top 5 finalists by the leading blog
site, Mashable, as one of the top
provider of social media services for
businesses. The firm has earned the
title of "most trusted social media
firm" with over 900 unsolicited
testimonials.

17. For more information about social
media webinars and social media
online courses, please visit
http://www.socialmediamarketinguniversity.com