http://www.smmulive.com/register - The Youtube Social Network: Updating Your Marketing Plans social media,social media management firm,social media marketing,social media training course

1. The Youtube Social Network: Updating
Your Marketing Plans

2. Youtube has always been the
dominant video sharing site on the
internet, but what is it now that
Google has made all of these new
changes? The simple answer, is that
Google has transformed Youtube into
more of a social network, than a video
viewing site. This has far reaching
consequences for the social video
marketer, and we’re going to explore
those today.

3. The New Social Network

4. When you click over to the new
Youtube, the first thing that strikes you
is the new design and layout. On the
homepage, Youtube now uses most of
that space to house your subscription
videos. More than that – it encourages
you to subscribe to more feeds. Before
this radical change, you could be an
avid Youtube viewer, and never have
subscribed to a feed in your life.

5. Now, you are prompted to fill your
homepage with videos you enjoy –
from Youtube, and your surrounding
social networks – like Google+ and
Facebook. This means getting
subscribers is going to be easier, but it
places a firm emphasis on video SEO,
and properly promoting your video
channel. Suddenly the appropriate use
of annotations and the frequency of
publication matters more than ever.

6. Like Facebook or Twitter, your Youtube
community will be closer, and you’ll
need to foster those relationships.
Gone are the days of single
commenters and one click viewers.
You’ll have to learn to target
subscribers, and keep them watching –
with your own dedicated Youtube
channel of entertainment.

7. Your Youtube Network Channel

8. Youtube’s most beneficial change, has
been the update of their analytics
program. You can actually run your
channel like a television station now,
collecting and analyzing data on a day
to day basis. You’ll be able to see
which videos do well and why, and
how you can replicate that viewing
success.

9. Your focus should be on creating video
series that are unique to your channel.
Once off videos won’t sustain a
viewership for long. Each of these
needs to be branded, and highly
engaging.

10. Focus on quality, consistency and
interaction – just like you do on
Facebook. The new Youtube will
demand more from video marketers,
as fans spend more time on specific
channels, instead of on Youtube as a
whole.

11. It also means that building a large
Youtube community has become more
beneficial. Fans will return to your
videos again and again, as they display
on their homepages. This is
exceptional for product launches, or
new video releases. It essentially
diminishes the concept of viral video,
and instead replaces it with a
controlled, interactive community to
tap into.

12. And at the end of the day, that’s
exactly what Google wants. It’s nice
that a cute cat playing the piano gets
millions of views – but it doesn’t
support their underlying business
model. Average videos will become
more popular, as video marketers build
up their subscriber lists. In 2012, this is
a great way to expand your influence
online, and make more sales!

13. Social Media Marketing University
(SMMU) is the creation of John Paul
Souza, a serial entrepreneur who's
held senior managerial positions at
Banc America Capital Management
Group and JP Morgan Chase. Serving
marketing professionals,

14. entrepreneurs and corporations,
SMMU differentiates itself by offering
hands-on training from hands-on
experts who are actively applying their
skills on real-world projects.

15. SMMU was recently honored as one of
the top 5 finalists by the leading blog
site, Mashable, as one of the top
provider of social media services for
businesses. The firm has earned the
title of "most trusted social media
firm" with over 900 unsolicited
testimonials.

16. For more information about social
media webinars and social media
online courses, please visit
http://www.socialmediamarketinguniversity.com