7. Location: the new Equation
¨ Win the physical proximity battle- Integrated map,
location based Search Listings
¨ Target with Customers Location Cues: (example-
appear as a listing at dog park if you sell goods or
services to dog owners)
¨ Location based referral- allow check ins so others
can see when their friends, associates use your
business.
¨ Build momentum- show check ins, crowd momentum,
birds of a feather association
8. Mobile Interactive Strategies: Enliven
the customer experience
Customer
s on mobi
not passiv le are do
ely obser ing,
ving
¨ According to an IBM report on multimedia
"There is general agreement among researchers that
people have short-term attention spans of about 20%
of what they hear, 40% of what they see and hear,
and 75% of what they see, hear, and do....
9. Social Media Tango: Let us handle it
¨ Social Media Presence: Provide the customer their
preferred choice of venue for interaction
¨ Social Media Reach: Be omnipresent
¨ Play by the unwritten rules of engagement: Or else.
¨ No live and learn: Make engaging worth their while,
every time.
¨ Keep it Relevant to the target.
¨ The persuasion for opt-in marketing mediums: a sacred
promise- the initial permission is the most crucial
message and offer you ever design and deliver upon.
12. Moblile Optimized Email Marketing
Concise
Readable
Appealing
Engaging
Action Driven
Native to mobile:
Seemless &
Integrated!!
See your response
rate grow wth
Embedded maps
Touch to call
completion
13. Risk Being Bold: Apps for Exposure
¨ Apps are opportunity
¤ As big as your imagination
n Create a Novel Experience to draw in customers
¤ Merging the Brand with recreation- gaming Apps
¤ Using App download avenue for exposure
n an uncrowded opportunity landscape
n The Defensible, Sustainable edge over your competition.
14. Apps: Customer Retention via
Customer Service!
¨ Delivering unprecedented application service
avenues and keeping your customers close to your
message- customer service apps deliver on both
¨ Witnes the cost savings and customer satisfatction
overnight.
¨ (insert portfolio link) example
15. Continuity is key: One agency, one
purpose
¨ Handing off social media, text message marketing,
mobile email to several providers comes at a cost
¤ Keep consistent, focused and on message
¤ Infinity offers breadth and depth in capability
& experience
We keep your goals in mind, working key mediums in
parallel throughout your campaigns -over an astonishing
array of mobile customer interactions.
One point of contact, one call delivers.
Let us scale our services to encompass your market
opportunities.
