Fresno’s first innovation and design thinking company. inquire@helloesp.com www.helloESP.com blog.helloESP.com +15595493353 We exist to bring human needs and emotions back to the heart of design, business, and innovation. Think of us as your intelligence partners seeking out your customers, getting to know

1. We are ESP
contact@helloesp.com
www.helloESP.com
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into innovative business opportunities.
emotions back to the heart of design,
We do this with our expertise in applied
business, and innovation. Think of us
social science, design thinking,
as your intelligence partners seeking
business innovation, and ethnographic
out your customers, getting to know
research. Companies tend to reach out
their stories and really listening to
to us when they’re on the verge of
them for those insights that your
something new, entering a new market
competitors failed to listen to. We
or audience segment, or not quite sure
what to do next. Others simply need a
shadowing them in their daily routines
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We exist to bring human needs and
spend ALOT of time with them,
Fresno’s first
innovation and
design thinking
company.
new age version of something they
and discussing deeper topics to help
already offer. Either way, we’re experts
us really understand their values.Then,
at finding creative opportunities based
we take those insights and turn them
on human need. Let’s get started.

2. We help design human centered
services, experiences, and products.
Empathy
Synthesis
Prototype
Our first step is to take the time to
The objective in Synthesis is to
Finally, once our team has come up
listen to your consumer’s life stories,
translate what we’ve heard from your
with many desirable solutions, it’s
seeking to understand how they
customers and gathered from our
now time to realize those solutions
model the world and interact with
observations into frameworks,
into one that feasibly fits your
their environment. Through
opportunities, and solutions. Sifting
innovative business mission and
connection to their stories,
through hundreds of data we move
transforms your service experience
observation of their behaviors, and
together with you from analysis:
enough to get your competitors
immersion into their experiences we
finding patterns and areas of
sweating. We distinctly map out your
can really understand how your
opportunity and need to ideation:
new service blueprint and get you on
products and services can mold into
producing a plethora of potential new
the right track to implementation.
their lives.
solutions.
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Are you ready..
• You’d like your offering to be
• Things have changed with
better, more tailored to your
your success but you’re not
customer’s needs, or want to
sure exactly why. You’d like
create a new offering
to understand the problem
altogether.
and how to get back.
• You are curious about what
could be, have an idea that
you think might work, or
need validation or need
finding within your audience.
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3. Christian Ramsey
Design Thinking and Innovation @ Stanford University
Our Team
Social Innovation with Acumen
Human Centered Design with IDEO
Service Designer and Design Researcher
Market Research Analyst with Decipher Inc
Jazmyn Latimer
Business Design & Strategy
B.A Cognitive Psychology, CSU Fresno
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User Experience Researcher and Designer
Social Innovation with Acumen
Studied Design Research @ Stanford University
Board Certified Applied Behavior Analyst
Behavior Researcher and Change Management
Henry Delcore
Applied Anthropologist
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Professor of Anthropology, CSUF
Co-director Institute of Public Anthropology
Fresno business innovation consultant
Ph.D Cultural Anthropology
B.S Asian Studies
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Manish Sharma
Senior Chief Designer from Samsung
Product Development @ Carnegie Mellon University
M.A Business & Mechanical Engineering
Product and Service Innovation
Emerging markets
James Mullooly
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Applied Cultural Anthropologist
Professor of Anthropology, CSUF
Author of Anthropology Applied to Everyday Life
B.A Anthropology & History
M.A Teaching English as a foreign language
Ph.d Anthropology & Education
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Working
side by side
with you

4. We work with restless organizations
who value innovation and human
understanding. Who have the audacity
to challenge mystery and not fear what
could be on the other side.
Let’s sit down and discuss your future.
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contact@helloesp.com
www.helloESP.com