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TrueAction Online Marketing Services Overview
Who We Are: ,[object Object],[object Object],[object Object],A team of over 300 interactive experts
Some facts about TrueAction...
In 2009, we drove over half a billion dollars in merchandise sales through our interactive marketing programs
We’ve spent more than a thousand hours observing customers use the sites that we’ve built and as a result, we’ve developed extensive best practices for usability within eCommerce
We have analytics data for over $5 billion in sales through the full customer purchase cycle (and we know how to use it)
We pride ourselves on the expertise of our team, our ability to integrate across channels, and our process for scaling campaigns to deliver maximum volume
[object Object],[object Object],Industry Perspective
Industry Perspective CLIENT SALES BRAND AGENCY FEE REVENUE INCREASE PROFITABLE SALES
We Focus on Multiple Levers that Drive Your Business Broad Low Translate Content/Community Immerse/Research Frequency Targeted High Expand Commerce Sales Increase AOV AWARENESS MULTICHANNEL FOCUS BRAND USER EXPERIENCE CONVERSION SALES What is the right combination for you?
Services Overview Paid and Organic Search Capture active seekers looking for related products and accessories Comprehensive keyword research and measurement Display Advertising Drive measurable brand awareness and customer engagement All dollars measured against a defined metric; minimize waste Social Marketing Maximize customer touch points as media consumption patterns evolve Constant monitoring and identification of new opportunities Affiliate Marketing Expand reach by leveraging “online sales force ” Recently acquired Pepperjam & have close relationships with LinkShare and other top affiliates
Single largest revenue driver ($80 MM+Q4 ’08) Extensive staff expertise, each member Google certified/SEMPO Leading-edge campaign/feed management and reporting technology Coordinate with merchandise teams to minimize ‘dead links’ and maximize return Focus on specific geo, day-parting strategies to maximize efficient revenue Points Of Differentiation Affiliate Marketing ,[object Object],[object Object],[object Object]
Single largest revenue driver ($80 MM+Q4 ’08) Extensive staff expertise, each member Google certified/SEMPO Leading-edge campaign/feed management and reporting technology Coordinate with merchandise teams to minimize ‘dead links’ and maximize return Focus on specific geo, day-parting strategies to maximize efficient revenue Points Of Differentiation Paid Search ,[object Object],[object Object],[object Object],[object Object],[object Object]
Single largest revenue driver ($80 MM+Q4 ’08) Extensive staff expertise, each member Google certified/SEMPO Leading-edge campaign/feed management and reporting technology Coordinate with merchandise teams to minimize ‘dead links’ and maximize return Focus on specific geo, day-parting strategies to maximize efficient revenue Points Of Differentiation SEO ,[object Object],[object Object],[object Object]
Single largest revenue driver ($80 MM+Q4 ’08) Extensive staff expertise, each member Google certified/SEMPO Leading-edge campaign/feed management and reporting technology Coordinate with merchandise teams to minimize ‘dead links’ and maximize return Focus on specific geo, day-parting strategies to maximize efficient revenue Points Of Differentiation Display Advertising ,[object Object],[object Object],[object Object]
Single largest revenue driver ($80 MM+Q4 ’08) Extensive staff expertise, each member Google certified/SEMPO Leading-edge campaign/feed management and reporting technology Coordinate with merchandise teams to minimize ‘dead links’ and maximize return Focus on specific geo, day-parting strategies to maximize efficient revenue Points Of Differentiation Social Media ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Affiliate Marketing Overview
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Paid Search Overview
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SEO Overview
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Display Advertising Overview
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Media Overview

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True Action Introduction

  • 1. TrueAction Online Marketing Services Overview
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  • 4. Some facts about TrueAction...
  • 5. In 2009, we drove over half a billion dollars in merchandise sales through our interactive marketing programs
  • 6. We’ve spent more than a thousand hours observing customers use the sites that we’ve built and as a result, we’ve developed extensive best practices for usability within eCommerce
  • 7. We have analytics data for over $5 billion in sales through the full customer purchase cycle (and we know how to use it)
  • 8. We pride ourselves on the expertise of our team, our ability to integrate across channels, and our process for scaling campaigns to deliver maximum volume
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  • 10. Industry Perspective CLIENT SALES BRAND AGENCY FEE REVENUE INCREASE PROFITABLE SALES
  • 11. We Focus on Multiple Levers that Drive Your Business Broad Low Translate Content/Community Immerse/Research Frequency Targeted High Expand Commerce Sales Increase AOV AWARENESS MULTICHANNEL FOCUS BRAND USER EXPERIENCE CONVERSION SALES What is the right combination for you?
  • 12. Services Overview Paid and Organic Search Capture active seekers looking for related products and accessories Comprehensive keyword research and measurement Display Advertising Drive measurable brand awareness and customer engagement All dollars measured against a defined metric; minimize waste Social Marketing Maximize customer touch points as media consumption patterns evolve Constant monitoring and identification of new opportunities Affiliate Marketing Expand reach by leveraging “online sales force ” Recently acquired Pepperjam & have close relationships with LinkShare and other top affiliates
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