The Swedish camera manufacturer Hasselblad was known for its compatibility with different lenses and accessories, allowing photographers flexibility. However, with the launch of the H3D model in 2006, Hasselblad announced it would no longer be compatible with other digital backs or allow its new lenses to be used with previous H models, going against its tradition of compatibility. This move was likely a result of Hasselblad's weakening after the shift to digital and its merger with Imacon, but may reduce photographer willingness to invest in Hasselblad instead of high-end DSLRs in the long run.