The document discusses various trends in luxury goods. It notes that while mass brands may slow, the luxury segment continues growing in the Middle East among wealthy consumers. In Asia, luxury brands are very popular across different income groups. However, easy online access to luxury goods means scarcity is decreasing and true luxury is time rather than expensive purchases. The future of luxury is predicted to include sustainable products with emotional branding, timeless quality over gadgets, personal experiences over status, and individual self-expression through limited editions and local crafts.

1. L u x u ry t r e n d s

2. Middle East
K i n g d o m ‘ s e l i t e to p r o s p e r

4. While sales of mass brands in the volume
s e l l i n g a n d l o w e r e n d s e g m e n t m ay s l o w
down or decline, the luxur y segment is
still growing
Cash rich consumer s in the region still
want to stand out from the crowd

5. Asia
A L ov e A f fa i r w i t h L u x u ry

7. Secretaries toting their Burber r y bags,
j u n i o r s s p o r t i n g Ro l ex w a t c h e s , a n d
s t u d e n t s i n Fe r r a g a m o s h o e s
Luxeplosion is rocking Asia
Brands pumping up the product‘s status
while pumping it out to the masses

8. L u x u ry

9. L u x u ry
to d ay

10. The state of great comfor t and
ex t r a v a g a n t l i v i n g
A n i n e s s e n t i a l , d e s i r a bl e i t e m t h a t i s
ex p e n s i v e a n d d i f f i c u l t t o o b t a i n

11. I n a w o r l d w h e r e yo u w i t h a m e r e
m o u s e c l i c k c a n bu y a G u e r l a i n p e r f u m e o r
a LV b a g, i t i s n o t l u x u r y a n y l o n ge r - j u s t
s o m e t h i n g ex p e n s i v e

12. When pièces de résistance can be
a c q u i r e d by t h e m a s s e s , r e a l o r f a k e , i t
devaluates its wor th
T h e bl i n g i s o f f i c i a l l y d e a d

13. S ta t u s D e s p a i r

15. We a l t h i s a l w ay s r e l a t i v e , l e a d i n g t o
actual status despair among those who
a r e by a l l m e a n s , f i n a n c i a l l y w e l l o f f
Scarcity is becoming less scarce

16. L u x u ry
to m o r r ow

17. Uber premium

20. Quite unnecessar y products for ver y few
people at the ver y top
S e r v i c e s w i t h a n i r r e s t i s t i bl e p a c k a ge o f
o f f e r s e q u a l a y e a r s s a l a r y o f a n a v e r a ge
per son

21. Ti m e l e s s Q u a l i t y

23. O v e r- c o n s u m p t i o n a n d t e c h n o l o g y g a d ge t s
have come to an end. The future is open
f o r e t h i c a l v a l u e s a n d s u s t a i n a bl e i s s u e s
Timeless pieces with great aesthetics - to
bu y l e s s bu t b e t t e r p r o d u c t s

24. E m ot i o n a l B r a n d i n g

25. Mental pollution 24/7 - instead we listen to our
f r i e n d s a n d w a n t t o m a k e p e r s o n a l b r a n d ex p e r i e n c e s
It is about engaging and under standing the consumer
n e e d s - a c t t o w a r d s yo u r f r i e n d s , k e e p p r o m i s e s a n d
be honest
Star t an affaire d‘amour

26. Good K arma

27. ?

28. Yo u s t a r t w o n d e r h o w m a n y s m a l l c h i l d r e n
in Asia did it take to make one purchase
The demand for tr ansparency

29. Carpe Diem

32. T i m e h a s t u r n e d i n t o t r u e l u x u r y. T h e o n l y t h i n g
yo u c a n ‘ t bu y w i t h m o n ey
To w a k e u p i n t h e m o r n i n g a n d d o ex a c t l y w h a t yo u
w a n t - o n a n e v e r y d ay b a s i s
S p a c e f o r c r e a t i v i t y - t a k i n g c o n t r o l o v e r yo u r o w n
time

33. Supreme Regionalism

35. Fa c e l e s s f a c t o r i e s i n C h i n a a r e t h e p r e s e n t
standardisation. Cultural luxur y comes with
locally produced and controlled products
These products stick out from the noise as
o r i g i n a l a n d ge n u i n e

36. Individuality

39. I t d o e s n ‘ t m a t t e r i f yo u l i v e i n S t o c k h o l m ,
N e w Yo r k , M o s c o w o r C a p e To w n , s a m e
brands all over the wor ld. Limited-
editions offer individuality
We f e e l i n d i v i d u a l a n d s p e c i a l

40. Supreme Regionalism
E m ot i o n a l B r a n d i n g
Ti m e l e s s Q u a l i t y
Uber premium
Carpe Diem
Individuality
Good K arma
S ta t u s D e s p a i r