Developing Creative Mobile Games 2 of 6, short term lectures for college students

1. Global Mobile Game
Market
Developing Creative Mobile
Games
2 of 6
Christina Hsu

2. Agenda
 Game Apps: Global Hits
 Showcases of Taiwan Game Apps
 About Innovation
 New Zoo’s Mobile Game Report
 Q&A

3. Game Apps: Global Hits

4. Candy Crush Saga
https://www.youtube.com/watch?v=t5Iw5I9dYKI

5. History
 Release:
 Facebook : April 2012
 Mobile (iOS & Android) : November 2012
 Records:
 Over 10 million downloads in 1st month
 Number 1 game on Facebook (January 2013)
 10+ million DAU, 45+ million MAU (March 2013)
 The highest-grossing app in the Apple and Google
app stores (April 2013)

6. Rage of Bahamut
http://video.answers.com/rage-of-bahamut-teas

7. Bahamut (RoB)
https://www.youtube.com/watch?v=q0cqfYP6rtA
https://www.youtube.com/watch?v=toj29YVZb30
 Launched in February 2012
 iOS, Android, &. Browser-based
 #1 Top Grossing Chart on US Google
Play and App Store for 16 weeks

8. Clash of Clans
https://www.youtube.com/watch?v=0Y5-lRHj8Hg

9. COC
https://www.youtube.com/watch?v=WchUWBU1hbI
 Launched in August 2012
 iOS only, MMO Strategy
 Top 5 Grossing Chart since
December 2012

10. Hay Day

11. Hay Day
 Launched in June 2012
 iOS, Android MMO Puzzle+RPG
 iAP from Supercell's two iOS applications were
reportedly generating $2.4 million per day for
the company in H1 2013
https://www.youtube.com/watch?v=cF21gTedP-I
https://www.youtube.com/watch?v=hFil2x9ff1k

12. Puzzle & Dragons
https://www.youtube.com/watch?v=vgZFZtG8rQM

13. P&D
https://www.youtube.com/watch?v=zCX-Tz8KpXE
 Release:
 iOS : February 2012
 Android: September 2012
 Records:
 #1 on Global Grossing Chart of AppStore and
Google Play in April 2013
 Daily revenue USD 3.75 million
 13 millions of downloads in Japan only

14. Minecraft
https://www.youtube.com/watch?v=MmB9b5njVbA

15. Minecraft
 Launched in November 2011
 Java platform, Java applet, Raspberry Pi,
Android, iOS, Xbox 360, Xbox One, PS
3, PS 4, PS Vita
 Single-Player + Multiplayer, Sandbox
 Records
 33+ millions copies sold
 1200+ schools take it as part of lectures
https://www.youtube.com/watch?v=kS84bTtwYsw
https://www.youtube.com/watch?v=rvlwWiskcLk

16. Angry Birds
https://www.youtube.com/watch?v=w5px1IbyAjw

17. Angry Bird
Angry Birds
Angry Birds Seasons
Angry Birds Rio
Angry Birds Space
Angry Birds Star Wars
Angry Birds Friends
Angry Birds Star Wars II
Angry Birds Go!
 Launched in
 iOS, Android, &. Facebook
 Single-player, ACT
 #1 in global chart
 Franchaise &. Licensing
souvenirs

18. Zynga Poker
https://www.youtube.com/watch?v=7YdfZaSnDHs

19. Zynga Poker
 1st launched in July 2007
 Facebook, iOS, Android,
and Google+
 MMO, chess and card
 Records
 38+ millions players, the largest poker site in the world
 The mobile version of the game is available in 18
languages like Chinese, English, Indonesian, Spanish,
Portuguese, Turkish, and French.

20. Big Fish Casino
https://www.youtube.com/watch?v=ajQ4Ol8KBwg

21. Showcases of Taiwan
Game Apps

22. Bonnie’s Brunch
https://www.youtube.com/watch?v=gO44DcLGhKw
https://www.youtube.com/watch?v=xs_jp28gcTU

23. Space Qube
https://www.youtube.com/watch?v=EHMh8EwHDLE
https://www.youtube.com/watch?v=BzHRitXiMZQ

24. Orangenose Studios
https://www.youtube.com/watch?v=SATqe2HYPUA

25. About Innovation

26. Innovation Matters

27. Innovation First

28. Managing Innovation

29. Definitions of Innovation

30. Innovation Comes From

31. Inspire Your Innovation

32. In Short, Innovation Comes
From

33. Understanding Users is Critical

34. New Zoo’s Mobile Game
Report

35. Crowded Market

36. The Rise of Mobile Games

37. 5 Key Trends

38. Global Picture

39. Per Country

40. Segmentation Model

41. YoY Growth

42. F2P is the King

43. Rise of F2P

44. Rise of F2P

45. Apple vs Google: Share

46. Apple vs Google: Users

47. Gender Split

48. Cross-screen Gaming

49. Different Portable Devices

50. Example

51. Publishers: Apple

52. Publishers: Google

53. Top Games: Apple

54. Top Games: Google

55. User Profile

56. Thank You! Any
Questions?
My E-mail: chrishsu9801@gmail.com