This is an example of my marcoms work

1. BORING, BORING, BORING
So I was right … it pulled you, didn’t it?
Now here’s an example of how I put this idea to
work for a B2B client.

2. BORING, BORING, BORING
And nothing to look at either …
That’s us at Dialight –
boring, boring, boring

3. 3
DialightBORING, BORING, BORING
We guarantee that we can bore you for a whole five years, or
maybe even ten years.
Read more to find out what makes us so boring and why the
looks won’t matter.

4. 4
DialightWhat makes Dialight so boring
We make LED lights for industry. They’re designed for big
spaces and especially those with dirty or hazardous
environments.

5. 5
Dialight
Our LED lights aren’t pretty - you’ll only see them in places
where reliability counts for more than looks,
and that’s where the boring bit comes in.
BORING, BORING, BORING

6. 6
Dialight
They don’t do anything.
THEY JUST KEEP ON WORKING.
BORING, BORING, BORING

7. 7
DialightBORING, BORING, BORING
No breaking. No fading. No shattering.
They just keep on working, even when they’ve been in a fire.

8. 8
DialightBORING, BORING, BORING
Even this sort of treatment doesn’t put them off their stride.
Click here to see them in slow-mo during a 75G shake-up
where they just keep on working without even a flicker.

9. 9
DialightBORING, BORING, BORING
When you switch them off and on, LEDs just come back on
immediately as if nothing had happened,
even in low temperature environments like your cold store
where nobody goes unless they have to, so why not switch
them off when no one’s there?

10. 10
DialightBORING, BORING, BORING
And they don’t even use half as much power as the lights
you’ve probably got at the moment.
Metal halides on the left drawing 208W and LEDs on the right
using just 80W in a one-for-one refit

11. 11
DialightBORING, BORING, BORING
Once you fit our LED high
bays, they can forget them
for at least five years – they
just keep on working, so
there’s no maintenance to
worry about.
All our LED lights carry a five-
year continuous
performance warranty, so if
they’re not running 24/7,
they’ll last even longer.
5 years … How boring is that?
But it gets even worse.

12. 12
DialightBORING, BORING, BORING
10 years … that’s our latest continuous performance warranty.
If you can send it back in a box, we’ll take it back.
10 years of
 No sudden failures
 No bulb changes
 No component replacements
 No lights out
 No flickering
 No hassle
 No problems!

13. 13
DialightBORING, BORING, BORING
This warehouse example shows you that the benefits of LED
lighting are in fact anything but boring.
Lit by 150W LED high bays in foreground and 400W HPS to rear

14. 14
DialightBORING, BORING, BORING
Project – two warehouses covering 20,000sqm and lit by a
combination of 136 x 250W HPS and 100 x 400W HPS (actually
running at 280W and 430W respectively). These were replaced
by 126 x 150W LED high bays mounted at 13ms.
236 lights replaced by 126 at lower wattage …
For the results, see next slide

15. 15
DialightBORING, BORING, BORING
•Over 76% reduction in lighting energy use
•Maintenance cost reduced to almost zero
•Just over 1 year payback, 100% return on investment
•Annual CO2 output down by 296 tonnes
•Vast improvement in light quality
•Instant-on ability enables switching off

16. 16
DialightBORING, BORING, BORING
HPS v LED high bay – there’s no contest

17. 17
DialightFinally – coup de grâce by bullet point
HPS
•Voluminous body
•Fragile
•Total power consumption
430W
•Sensitive to voltage change
•Slow warm-up
•Accumulation of dirt
•Contains dangerous and
harmful gases
•High CO2 emissions
•Low energy efficiency
LED
•Small and compact body
•Resistant to shock and vibration
•Total power consumption 150W
•Non-sensitive to voltage change
due to its wide voltage range
•Instant on/off ability
•Doesn’t accumulate dirt, easy to
clean
•Contains no harmful gases
•Low CO2 emissions
•High energy efficiency

18. 18
DialightFor more information about LED lighting
www.dialight.com
info@dialight.com
TCO calculator – try our calculator to find out what you could
save by installing LED lighting.
Still here? That’s good 
If you’d like to know what I could
come up with for your product or
service, let’s have a chat.
You can reach me at
christine @ guptapartnership . com
or on 0131 476 3966
uk.linkedin.com/in/christinegupta/