The Digital Consumer: How Today’s Buyer Has Changed

•

1 recomendación•220 vistas

Christine Vaughan, CTA, Certified Bourbon Steward

The document discusses how digital buyers have changed and the strategies companies must adopt. It notes that today's buyers conduct extensive online research on products and services, looking at factors like cost, problems to address, reviews, and comparisons. The most effective marketing involves creating honest and transparent content that addresses these key questions to build trust and sales. The author provides an example of generating $4.5 million in revenue from a single online article that helped prospects with their research. Companies must create high-quality web content if they want buyers to read more than a few pages on their website.

Empresariales

The Digital Buyer:
How Today's Buyer has Changed
and What We Must Do About It
Marcus Sheridan
www.TheSalesLion.com

The Most Prolific
Marketing Model in the
World…

• Cost
• Problems
• Vs/Comparisons
• Reviews
• Best
The Big
Five:The subjects that
move every buying
decision, in every
industry, period.

How many pages of your website
would a potential client/customer
be willing to read?

For 7 years,
we’d been
selling the
wrong way...

Honest and Transparent
Content is the greatest
sales and trust-building
tool in the world. Period.
105

Marcus1@thesaleslion.co
m
Read It!
(Because it’s Awesome)

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