Acquia is a company that provides support and services for Drupal, an open source content management system. The document discusses how Drupal can be used for web experience management (WEM), allowing organizations to consolidate their digital experiences onto a single platform. It provides examples of large companies using Drupal for WEM. The document also advertises an upcoming Drupal conference and promotes Acquia's ability to help organizations implement WEM using Drupal.

1. Dream It.Drupal It.
Business Day

3. Open Source Software

4. Blogs and brochureware websites?

5. OPEN YOUR
MIND, YOU
SHOULD

6. Web Experience Management

7. Chris Harrop
Acquia
Asia Pacific Regional Director
christopher.harrop@acquia.com
au.linkedin.com/in/charrop

8. Who’s Acquia?

9. Founded by Dries Buytaert, creator and project lead of the Drupal project
The only global support team of Drupal experts

12. Make Drupal an
enterprise choice

13. DrupalCamp
Tomorrow!
Send your developers

14. • Disparate systems
• Duplication of content
• Fragmented experiences
• High cost to manage
• Not scalable
Inside Many Large Organizations, the Web Is Broken

15. Microsite
Microsite
Promotion
Microsite
Microsite
Event site
Blog
Product
site
Corp-com
site
Extranet
Wiki
Media
gallery
Community
platform
Intranet
Ecommerce
site
Landing Page
Main website
Demand for many types of web experience

16. Microsite
Microsite
Promotion
Microsite
Microsite
Event site
Blog
Product
site
Corp-com
site
Extranet
Wiki
Media
gallery
Community
platform
Intranet
Ecommerce
site
Landing Page
Main website
Grouped under three areas
Web Content
Management
Social
Business
Software
eCommerce

17. Grouped under three areas

18. Drupal Business Day, Singapore
0930 1000 Registration
1000 1030 Keynote
1030 1115
Maven Lab
Case Study: Managing Your Web Content with Drupal
1115 1145 Break
1145 1230
Red Airship
Case Study: Managing a Community with Drupal
1230 1330 Lunch
1330 1415
Clubvivre
Case Study: Managing Your Commerce with Drupal
1415 1500
Panel Discussion: The Value of Drupal for Business
MediaCorp Today Online, CNN Travel, PebbleRoad, Monimedia
1500 1515 Close
1515 1700 Networking

19. Engage Associate
Influence
SellRetain
Attract
The Customer Journey

20. Customer Experience Management (CXM)
Forrester Research

21. Web Experience Management (WEM)

22. Web Experience Management (WEM)

23. 85
Countries in which GE
digital marketers can
now publish content

24. 250+ Warner Music Group
artist websites

25. 400% Increase in site visitors
on night of awards

26. 14
Days to create
integrated digital
campaign sites

27. 100+ websites migrated to
a single, integrated
digital platform

28. 75M Page views during the
Grammys broadcast

29. 22
hospital campuses
integrated with increasing
mobile demand

30. 1,000+
White label local news
sites deployed on
Drupal

31. 17M
Page views at awards
show with social
comments and videos

32. User Generated Content
E-Mail
CRM (Customer
Relationship
Management)
Marketing Automation
Multi-channel
Personalisation
Analytics
SEO
DAM (Digital Asset Management)

33. E-Mail
CRM (Customer
Relationship
Management)
Marketing Automation
Personalisation
Analytics
DAM (Digital Asset Management) User Generated Content
Multi-channel
SEO

34. E-Mail
CRM (Customer
Relationship
Management)
Marketing Automation
Personalisation
Analytics
User Generated Content
Multi-channel
SEO
DAM (Digital Asset Management)

35. User Generated Content
E-Mail
CRM (Customer
Relationship
Management)
Marketing Automation
Multi-channel
Personalisation
Analytics
SEO
DAM (Digital Asset Management)

36. Open Source is best to deliver WEM
No vendor lock-in
Speed of Innovation
Rapid, low cost
prototyping
Open APIs and
Connectivity
Make use of best-of-
breed technologies
Make use of existing
software investments

37. How can Acquia help?
Drupal Commons
WEM demo and distribution
Software partnerships

38. Screenshot of WEM – drive demos to
david

39. Key take-aways?

40. Web Experience Management

43. Drupal Business Day, Singapore
0930 1000 Registration
1000 1030 Keynote
1030 1115
Maven Lab
Case Study: Managing Your Web Content with Drupal
1115 1145 Break
1145 1230
Red Airship
Case Study: Managing a Community with Drupal
1230 1330 Lunch
1330 1415
Clubvivre
Case Study: Managing Your Commerce with Drupal
1415 1500
Panel Discussion: The Value of Drupal for Business
MediaCorp Today Online, CNN Travel, PebbleRoad, Monimedia
1500 1515 Close
1515 1700 Networking