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Content Marketing, Social Media, SEO and The Courier-Journal for Spalding University

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I spoke on content marketing, social media and SEO to a graduate level business communications course at Spalding University. We talked a lot about the largest content marketing producer in Louisville - The Courier-Journal - and how The Courier-Journal produces content, optimizes it for SEO, and then uses Social Media for content distribution and link/traffic drivers.

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Content Marketing, Social Media, SEO and The Courier-Journal for Spalding University

  1. 1. #sm #cm #SEO @christy_belden @cjmedialou
  2. 2. Content Social Media SEO
  3. 3. “If history were taught in the form of stories, it would never be forgotten.” -Rudyard Kipling
  4. 4. 80:20 Audience Selling
  5. 5. 60:20:20 Educate Inspire Selling
  6. 6. “Don’t tell fish stories where the people know you; but particularly, don’t tell them where they know the fish.” -Mark Twain
  7. 7. Thank you

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