Experiential Marketing presented to AAF-Greater Evansville March 2014
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Presented Experiential Marketing to AAF-Greater Evansville. The presentation defined experiential marketing, it's evolution, showed best-in-class examples, and talked about the considerations one must think about when considering experiential marketing
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Similar a Experiential Marketing presented to AAF-Greater Evansville March 2014
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Más de Christy Townsend-Belden
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Experiential Marketing presented to AAF-Greater Evansville March 2014
- 4. AGENDA What Is Experiential Marketing? Examples Considerations #expmarketing @cjmedialou
- 6. EXPERIENTIAL MARKETING “I'VE LEARNED THAT PEOPLE WILL FORGET WHAT YOU SAID, PEOPLE WILL FORGET WHAT YOU DID, BUT PEOPLE WILL NEVER FORGET HOW YOU MADE THEM FEEL...” –MAYA ANGELOU #expmarketing @cjmedialou#expmarketing @cjmedialou @aafge
- 7. EXPERIENTIAL MARKETING DEFINITION AKA: Guerilla Marketing, Relationship Marketing GUERILLA MARKETING – COINED BY JAY CONRAD LEVINSON “IT IS A BODY OF UNCONVENTIONAL WAYS OF PURSUING CONVENTIONAL GOALS. IT IS A PROVEN METHOD OF ACHIEVING PROFITS WITH MINIMUM MONEY.” RELATIONSHIP MARKETING “A FORM OF DIRECT RESPONSE MARKETING CAMPAIGNS WHICH EMPHASIZE CUSTOMER RETENTION AND SATISFACTION, RATHER THAN A DOMINANT FOCUS ON SALES PROMOTIONAL MESSAGES.” #expmarketing @cjmedialou#expmarketing @cjmedialou @aafge
- 8. EXPERIENTIAL MARKETING Experiential Marketing Social Local Mobile Guerilla Marketing #expmarketing @cjmedialou
- 9. EXPERIENTIAL MARKETING Sight Hearing TouchSmell Taste #expmarketing @cjmedialou#expmarketing @cjmedialou @aafge
- 10. EXPERIENTIAL MARKETING BREAK-THROUGH GOODWILL EMOTIONAL CONSUMERS #expmarketing @cjmedialou#expmarketing @cjmedialou @aafge
- 11. EXAMPLES
- 12. RED BULL & GOPRO https://www.youtube.com/watch?v=dYw4meRWGd4 #expmarketing @cjmedialou#expmarketing @cjmedialou @aafge
- 14. TNT: PUSH DRAMA http://link.brightcove.com/services/player/bcpid792865957001? bckey=AQ~~,AAAAABaD_Us~, 27iukNn8neTiu2V3RNN9cU_M67_q36be&bctid=3323976379001 #expmarketing @cjmedialou#expmarketing @cjmedialou @aafge
- 16. RUSSIA PRE-SOCHI OLYMPICS https://www.youtube.com/watch?v=egdcSOZTx-k #expmarketing @cjmedialou#expmarketing @cjmedialou @aafge
- 18. HBO: GAME OF THRONES #expmarketing @cjmedialou#expmarketing @cjmedialou @aafge
- 19. HBO: TRUEBLOOD #expmarketing @cjmedialou#expmarketing @cjmedialou @aafge
- 20. DISCOVERY CHANNEL #expmarketing @cjmedialou#expmarketing @cjmedialou @aafge
- 21. AMC: THE WALKING DEAD #expmarketing @cjmedialou
- 24. KING KONG #expmarketing @cjmedialou#expmarketing @cjmedialou @aafge
- 25. FORD F-150 #expmarketing @cjmedialou#expmarketing @cjmedialou @aafge
- 27. MAKE-A-WISH – GREATER BAY AREA #expmarketing @cjmedialou https://www.youtube.com/watch?v=Gw3aWPxtpfE #expmarketing @cjmedialou @aafge
- 28. CONSIDERATIONS
- 29. CONSIDERATIONS • WHO IS YOUR AUDIENCE? B2C OR B2B? • WHERE IS YOUR AUDIENCE? • WHAT IS THE OBJECTIVE? BRANDING? CAMPAIGN BASED? • LOCATION, LOCATION, LOCATION #expmarketing @cjmedialou @aafge
- 30. CONSIDERATIONS • SEASONALITY (WEATHER, TIME OF YEAR, MAJOR EVENTS) • BUDGET • RESOURCES (STREET TEAMS, DANCERS, STAFF, ETC.. ) • PERMITS, WAIVERS • OBJECTIVE SPECIFIC STRATEGY #expmarketing @cjmedialou @aafge
- 31. EMOTION IS THE KEY TO VIRAL MARKETING #expmarketing @cjmedialou @aafge
- 34. THANK YOU