When mobile devices are driving 45% of the internet traffic during the holidays, don’t you think you are losing out on the huge potential of mobile commerce if your enterprise doesn’t have an app to cater to this means of business?In this blog, we show you how you can capitalize on the benefits of Mobile Apps, especially during the holiday season.

1. This Holiday Season,
give your app sales an exponential
push

2. Hark all merchants, as ‘tis the season to be
aggressively hawking your wares!
But is your app ready for the holiday rush?

3. 7 Steps in order to ensure that your e-commerce app is
ahead of the bend.
Plan ahead – for a very merry (successful)
Christmas
Stuff that app stocking with Contextual
Content.
Spread the cheer with Instinctive shopping
experience.
Smooth & intuitive checkout.
Deep linking for more app
visits.
Link the physical presence to app presence: Omni-channel
experience.
Give us a shout-out
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4. Step 1: PLAN AHEAD – for a very merry (successful) Christmas
• Every app needs a festive offer mode in December but to sustain the x’mas
buzz! Start your in app offers from November and you can even spill it over
into January for New Year.
• As per the recent studies, even half second difference in load time can
make 10% difference in sales.
10%
Sale
• To avoid such types of sales drop, check the stats from
previous year.
• These stats, will help your backend team to plan How to
sluggish app performance by stress testing.
• Solve these issues and make your app ready for Festive
Boom.

5. • Research and understand the LTV (lifetime value) of customers &
incentivize their behavior on the app. Maybe you could even upsell
something else to them.
• Take advantage of smartphone technology to interact with shopper just by
sending out a push message.
• A great user interface help to gain 94% more view. So, give your entire
app a warm-fuzzy feel, synonymous with Christmas.
• Push maximum messaging, on the in-app deals, around the festive season.
Step 2: Stuff that app stocking with CONTEXTUAL CONTENT

6. • To aid shoppers in making an informed decision, ensure accurate in-app
product data & hi-res images.
• Don’t make customer to wait in queue to get query resolved, instead make
a live chat option in your app especially when it’s a festive season.
• Give customers a unique experience by giving 100% order fulfillment
guarantee. The same experience helped Amazon to get over 3 million
prime user last Christmas.
Step 3: SPREAD THE CHEER WITH INSTINCTIVE SHOPPING
EXPERIENCE

7. • Follow design & coding principles that increase ease of checkout in your
app, as 40% of online sales are lost due to friction during the checkout
process.
• To improve the checkout performance, make sure that Alpha/ Beta testing
is conducted on regular bases.
• Get complete control over the payments by having your own payment
gateway. For instance Apple pay, is a proprietary payment gateway of
Apple – which allows iPhone users to make several payments conveniently.
Step 4: SMOOTH & INTUITIVE checkout

8. • Drive traffic to specific pages in your app with deep linking.
• Every customer touch point must link back to your app it can be from
promotional mails, social media posts to website content, everything
should redirect customers to app pages.
Step 5: DEEP LINKING for more app visits
• Google targeting is crucial as it’s the place
most people go to first when looking for a
gift.
• Ensure that you seed contextual gifting guides
across the well-known blogs and news-
sites so that your app is SEO optimized.

9. • It’s important to have a unified digital and physical customer experience.
• From sale features to products & festive campaign messaging, you need
to maintain connection between physical and in-app features.
• It would help to have added offers/features in the app. This will incentive
visits on the app.
• For instance, the Ali Express app has the greater discounts for in-app
purchases than on the website. All you need to do is download the app &
scan the QR code on the webpage with it. You are then taken to the app
page of the product with special offers.
Step 6: Link the physical presence to app presence: OMNI-
CHANNEL EXPERIENCE

10. • This step is the easiest of them all.
• Just skip reading this entire article, and write into us at
info@chromeinfotech.com. We will take care of your app idea – from
creation to fruition!
• Go on, get in touch with us & we could grab an egg-nog together!
Step 7: Give us a SHOUT-OUT

11. Ho! Ho! Ho! Merry App
selling!
To Know More, please visit us on web at
www.chromeinfotech.com
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