A Step-By-Step Guide to Setting Up a Mobile Marketing Campaign.Mobile marketing is steadily taking up a larger and larger percentage of search interactions. Your mobile marketing strategy needs to adapt to stay ahead of the curve.

1. MOBILE MARKETING
STRATEGY
MAKE YOUR CUSTOMERS COME BACK

2. What is MOBILE MARKETING?
 Mobile Marketing is the process of marketing your business by reaching
the targeted audience via their smartphones or mobile devices.
 It is used to promote personalized goods and services to the customers
based on their frequently visited places and location.
 It includes promotion through SMS, MMS, push notifications or in app
marketing, etc.

4. Rise of Mobile Marketing
The following are the reasons for
the rise of Mobile Marketing:
Users spend most of their time
on their mobile phones rather
than on desktop
Rise of mobile era
Increase in mobile searches
More dependency on mobile
apps

5. Types of Mobile Marketing
Strategy
 Marketing via Apps: Taking the advantage of growing demand of mobile
apps, advertise about your brand that appears within third party mobile
apps. Use services like Google AdMob for this.
 Marketing via Mobile Gaming: Advertise yourself by being visible in the
ads that pops in between the mobile games. It can be pop-up, full page
ad by image or a video ad.
 Marketing via Location Service: Appear on the mobile screen of the
customers when their location is near to your brand. For example- users
will get a notification about you within 1mile of radius.

6.  Marketing via Image Ads: This is like presenting yourself in the from of
ad image on the mobile phone’s screen.
 SMS: This is nothing but sending special offers to the customers in the
form of SMS on their mobile phones by capturing their mobile numbers.
 Marketing via Mobile Search Ads: These are the typical ads that are
basically build to appear on the mobile devices during any Google

7. How to Create Mobile
Marketing Strategy?
 Understand Audience and Create Personas: Know your target customers and create a
profile which describes their background, types of purchase, location, likes, etc.
 Specify Goals: Define your own goals as what you want to achieve with your mobile
marketing strategy. Specify the agenda of your strategy.
 Develop KPI: Establish the realistic key performance indicators for your brand. Develop
your strengths in engagement and acquisition by providing customer services.
 Monitoring: Other than applying all these strategy, close monitoring all these activities is
essential to know their exact impact for your brand.

8. Ways To Make Customers Come Back
With Mobile Marketing
 Provide Fresh Content: Present relevant and
fresh content to your users. This way you can
keep your customers engaged with your
brand and they will come back whenever
they are in need of something similar.
 Offer Exclusive Deals: The customers will love
to explore more of you if they always get
some exclusive offers. Attract them with
some discounts, coupons, etc.

9.  Engage the Customers With Interaction:
Keep the users engage with you by
making them a part of your brand.
interactions with the customers via apps,
SMS, etc.
 Be Available at the Right time and at the
Place: Give convenience to your
customers to access your brand from
anywhere they want and at any time.
customers will always rely on you if they
are not restricted to use you.
 User Interface: Keep the user interface
simple so that the users can easily
you. They will always come back if they
get an ease of using.

10. Best Practices for Mobile
Marketing
 Optimization: It is important to optimize the mobile marketing strategy as according to
the area that you are targeting.
 Analyze Audience: Always be sure of your audience whom you are targeting with the
mobile marketing.
 Keep it Simple: Making your mobile marketing too much will distract the audience.
 Be Concise: Since you will be marketing via mobile devices be very precise and concise
with your data.
 Ready for Experimenting: There is no fixed rule in mobile marketing, so you should
always be ready to experiment with the different strategies.

11. Our Other Related Work
 Why companies need to be more “social” ?
 Importance of Enterprise Mobility Solution in Healthcare
 Web Application Development Tools for Creating Perfect User Experience
 Facts About The Future Of Enterprise Mobile Apps You Need To Know

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