This is the presentation slides for our AMP Energy Campaign. Read this if you don't want to read/skim our full campaign project. MKTG 347- Advertising/Creative Marketing Assignment: to create a 360 degree campaign for AMP Energy See documents in SlideShare starting with MKTG 347. To see the video it must be downloaded. My Involvement: In this campaign I played the role of both the account manager and account planner at the same time. I had my hands in every single step of the project, from the research to the creative execution. After coming up with our campaign slogan, the basic idea of using the Vitruvian Man was my idea and ended up leading our campaign in a new and innovative direction. For the creative work, the actual drawings were done by my teammate Kyndal Teich and all the graphic designs where done by me through the use of Microsoft Office software and Paint.

1. Team #11
Joshua Vicari
Kyndal Teich
Chrysah Pederson
Carli Smith

2. Key Research Findings
• 4th in market share with 5.1%
• AMP has decreased from 6.8% in 2011
• Advertising
• Directed to more extreme lifestyle
• Survey respondents did not relate to current
advertising

3. Key Research Findings
• Target Market
• 18-24 year old males
• College related activities
• Young Fathers
• Family activities
• Work activities
• Everyday stressors
• ALL SEEK ENERGY BOOSTS!!!

4. Platform Statement
“We propose that AMP Energy focus advertising
efforts away from extreme sports, and instead,
reach out to young men who simply need the
extra boost of energy to complete ‘everyday’
responsibilities. “

5. Campaign Objectives
• To increase AMP Energy’s awareness by 15%
among 18-24 year old male college students.
• To increase AMP Energy’s awareness by 10%
among 25-34 year old fathers.

6. School Projects
Work Exams
College Students
Social Life

7. Career
Wife
Kids Young Fathers
Personal
Boss
Activities

9. Vitruvian Man

10. Dan “The Balance Man” Jones
• Who is Dan B. Jones?…
• 25 years old
• Good looking
• Approachable
• Relatable
• Wants to help YOU achieve Balance!

11. Some Quick Tips from Dan “The
Balance Man” Jones
• Studying for Finals
• Facing Problems at Work
• Family Life
• And so on…..
• Seasonal Topics Can Include:
• Christmas Shopping with Rambunctious Kids
• How to Prepare Your Home for the Ultimate Super Bowl Party
• And so on…..

12. Campaign Schedule
• Start: February during the Super Bowl
• Promotes the following holidays and events:
•The Super Bowl •Thanksgiving
•Valentine’s Day •Black Friday
•Father’s Day •Christmas
•Independence Day •New Years
•Halloween

13. Campaign Budget
• Estimated $30 Million

14. Internet and Social Media
• 18-25 year old males use the internet just
under 7 hours per day
• 25-34 year old use the internet less but both
use much of this time on social media

15. Video Blog
• Weekly entries
• Topics will include college advice, work advice,
parent advice, and current event advice
• Minimal costs

17. BALANCE YOUR LIFE!
“ANNOYING BOSSES”

18. GET MORE TIPS ABOUT “ANNOYING BOSSES” AT:
WWW.THEBALANCEMAN.AMPENERGY.COM

19. Cartoon Dan VS Real Dan

20. WEBSITE
“ANNOYING
BOSSES”

21. MOBILE APP
Invest in yourself. Material
things come to those that have self actualized
“ANNOYING BOSSES”

22. FACEBOOK
FACEBOOK

23. TWITTER
TWITTER

24. BANNER AD

25. Commercial
• Target Markets watch 2.5 hours of TV per day
• 30-second teaser of the blog
• Most expensive advertising

26. MAGAZINE AD
BALANCE YOUR LIFE

27. Public Transportation
• 18-25 year old males spend about an hour and
a half on public transportation per day

28. BILLBOARD

29. BUS AD

30. Product Placement: In-game
Advertising
• College students and young fathers expressed
playing video games as a common interest

31. IN-GAME AD

32. Is It Effective?
• Measuring online traffic
– # of Dan followers on Facebook and Twitter
– # of views for video blogs
– Click-thru rates for banner ads
• Tracking general sales
– Increase or Decrease?
• Survey conducted before and after the campaign to
measure Awareness of AMP Energy

33. Why It Will Be Effective?
• Differentiation from competition
– Not going with the extremist lifestyle focus in
advertising
• Direct source of communication through Internet
and social media
• Target market finds Dan “The Balance Man”
Jones relevant to their own lives

34. Question?