Core Elements
for Digital Transformation
Chun Kang
Kyobo LifePlanet
June 4, 2019

Table Of Content
• Introduction about Chun Kang
• Overview of Digital Transformation
• Pioneers on Digital Transformation
• Core Elements for Digital Transformation
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Chun Kang
• X Generation
• Husband of a beautiful wife
• Father of wonderful two kids
• Living on North Seoul near border in South Korea
• Thirsty in software development from 1984 by 8-bit computer
• Experienced to build large scale services for 192+ countries and 400M+ users
• Experienced various cultures at Multi National Companies including Korea, US,
UK, China, Japan, India and etc.
• Driving Digital Transformation
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Chun Kang
• Experienced from Pager to LTE
• Experienced from Vinyl to Streaming Media
• Experienced from Post Card to Social Media
• Experienced from Traditional Market to Mobile Market
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Experienced means “Need efforts for Transformation”
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Startups are usually innovative,
because they just bypass legacy tools
when create something new from the scratch.
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Why Stereotypes are bad?
What you can do about them?
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(Fixed Idea, 고정관념, 固定観念)

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Ham Burger is not the only food in America

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UK has sunny day like other countries, but people used to say UK is a rainy country

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Not all the Busan people have many chance to eat sashimi

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What is Digital Transformation?
• Digital Transformation (DT) is not necessarily about digital technology, but about the
fact that technology, which is digital, allows people to solve their traditional
problems.
• The transformation stage means that digital usages inherently enable new types of
innovation and creativity in a particular domain, rather than simply enhance and
support traditional methods.
• In a narrower sense, "digital transformation" may refer to the concept of "going
paperless", and reaching a "digital business maturity" which affects both individual
businesses and whole segments of society, such as government, mass
communications, art, medicine, and science.
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Sometimes rookie brings
a disruptive idea from legacy issues.
What they wanted to do is just for solving problem.
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Pioneers on Digital Transformation
• Sometimes disruptive ideas are coming from traditional inconvenience, and
solved by unknown creators having no presence on that industry.
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What disruptors intended are
delivering better value/experience
to their customers
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• Disruption often comes from outside of your sector
• What we need to avoid is “Not Invented Here”
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• Why cross-industry innovation is so important?
• Different Demands, Same Journey
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Digital Transformation in old Companies
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• Cal Zeiss started from Compound Microscope for microorganism, and now
covers Virtual Reality as well. Cal Zeiss hear the voice of customers and
enhance their product continuously.
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Reference: https://www.zeiss.com/corporate/int/about-zeiss/history.html

• Samsung is started from grocery store, and now transformed to the world’s
largest producers of electronic devices including appliances, digital media
devices, semiconductors, memory chips, and integrated systems.
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• Microsoft started from Computer Operating
System, and now transformed to Cloud Solution
Company supporting multiple operating
systems including Mac OS and Linux.
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Core Elements on Digital Transformation
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• What disruptors thinking are how to enhance user experience,
instead of trying to find an idea how to sell
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Customer
Experience
Operational
Process
Business Model> >

Transforming Customer Experience
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• Customer Understanding triggers more engagements and consumptions
Reference: https://www.edureka.co/blog/data-science-vs-big-data-vs-data-analytics/

• Most of A.I. solutions are mainly focused on Search & Recommendation that
needs more metadata and big-data based on service use cases.
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Unstructured data is important, but makes more value/power when the model is designed based
on the use cases, so it helps to deliver better search & recommendation by its associated
information.
Metadata is a basic foundation when
design a service model.

Transforming Customer Experience
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• Optimizing Process – simple/comfortable process triggers service Lock-in

Transforming Customer Experience
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• Omni channel experience boost more customer engagements
Source: https://catchpr.co.uk/omnichannel/

Transforming Operational Processes
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• Robotic Process Automation makes expected results quickly without any
human errors, so the existing workers can have more chances on creative job.
Sorenson Media (acquired by Nielson) saved 90% of cost on quality testing from live
TV stream for 24/7/365 by computer vision and machine learning on cloud.

• Digital ecosystem like public clouds and assistant tools contributed to have PoC(Proof
of Concept) in a cheaper and easier way, so many start-ups try creative ideas better
easily, but none of the existing regulations cover all the cases on earth.
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New items breaking stereotypes cannot be
controlled by legacy regulations
Public Cloud triggered to try new idea as PoC
without pre-investigation on server infrastructures

Transforming Operational Processes
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• Digital tools for collaboration makes more performance and transparency
Collaborative Group Chat
: Slack, HipChat, Yammer, ….
Collaborative Writing
: Confluence, Google Docs, …
Social Development
: GitHub, BitBucket, Bamboo, …

Transforming Operational Processes
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• Data Driven Management gives more balance and efficiency when Agile-based
project is running
A Kanban board gives predictability,
quality and time-to-market performance
A burndown chart can do more than just monitoring progress

Transforming Business Models
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• Digital Buyers actively use digital tools like Reviews & Recommendations

Transforming Business Models
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• Internet-based behaviors boost remote service using internet banking

Transforming Business Models
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• New generations like Millennials and Gen-Z prefers digital media and service
instead of face-to-face processing

Transforming Business Models
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• Digital Globalization expands and accelerates the movement and exchange of
ideas and commodities over vast distances.

• What you need for Digital Transformation
• Creative Idea to make more value
• Challenge to working smart by digital solutions
• What you will be faced is to Solve Problems
• Stereotypes people having in the legacy orgs
• Environmental Regulations like Security, Privacy and etc.
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