1. Marlon Cheung
張馬龍
2nd December, 2013

4. AppleLink was the name of both Apple Computer's online
service for its dealers, third party developers, and users, and
the client software used to access it. Prior to the
commercialization of the Internet, AppleLink was a popular
service for Mac and Apple IIGS users. The service was offered
from about 1986 to 1994 to various groups, before being
superseded by their short-lived eWorld and finally today's
multiple Apple websites.
My AppleLink developer’s ID: D4447

6. A bulletin board system, or BBS, is a computer system running software that allows users to connect
and log into the system using a terminal program. Once logged in, a user can perform functions such
as uploading and downloading software and data, reading news and bulletins, and exchanging
messages with other users, either through email, public message boards, and sometimes via direct
chatting. Many BBSes also offer on-line games, in which users can compete with each other, and
BBSes with multiple phone lines often provide chat rooms, allowing users to interact with each
other.
Originally BBSes were accessed only over a phone line using a modem, but by the early 1990s some
BBSes allowed access via a Telnet, packet switched network, or packet radio connection.
Ward Christensen coined the term "bulletin board system" as a reference to the traditional corkand-pin bulletin board often found in entrances of supermarkets, schools, libraries or other public
areas where people can post messages, advertisements, or community news. By "computerizing"
this method of communications, the name of the first BBS system was born: CBBS - Computerized
Bulletin Board System. During their heyday from the late 1970s to the mid-1990s, most BBSes were
run as a hobby free of charge by the system operator (or "sysop"), while other BBSes charged their
users a subscription fee for access, or were operated by a business as a means of supporting their
customers. Bulletin board systems were in many ways a precursor to the modern form of the World
Wide Web, social network services and other aspects of the Internet.

8. • A Chronological List of the Definition of 'Entrepreneur'
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1734: Richard Cantillon: Entrepreneurs are non-fixed income earners who pay known costs
of production but earn uncertain incomes.
1803: Jean-Baptiste Say: An entrepreneur is an economic agent who unites all means of
production- land of one, the labour of another and the capital of yet another and thus
produces a product. By selling the product in the market he pays rent of land, wages to
labour, interest on capital and what remains is his profit. He shifts economic resources out of
an area of lower and into an area of higher productivity and greater yield.
1934: Schumpeter: Entrepreneurs are innovators who use a process of shattering the status
quo of the existing products and services, to set up new products, new services.
1961: David McClelland: An entrepreneur is a person with a high need for achievement. He
is energetic and a moderate risk taker.
1964:Peter Drucker: An entrepreneur searches for change, responds to it and exploits
opportunities. Innovation is a specific tool of an entrepreneur hence an effective
entrepreneur converts a source into a resource.
1971: Kilby: Emphasizes the role of an imitator entrepreneur who does not innovate but
imitates technologies innovated by others. Are very important in developing economies.
1975: Albert Shapero: Entrepreneurs take initiative, accept risk of failure and have an
internal locus of control.
2013: Ronald May: An Entrepreneur is someone who commercializes his or her innovation.

12. The company's initial product amounted to a screensaver that
displayed news and other information, delivered live over the
Internet. The PointCast Network used push technology, which was a
hot concept at the time, and received enormous press coverage
when it launched in beta form on February 13, 1996. The product
did not perform as well as expected, in part because its traffic
burdened corporate networks with excessive bandwidth use, and
was banned in many places. It demanded more bandwidth than the
home dial-up Internet connections of the day could provide, and
people objected to the large number of advertisements that were
pushed over the service as well.

14. First Portal in China & Asia:
china.com

15. Internet Advertising Network JV

17. Ammirati Puris Lintas: 1990 sold to Interpublic
Group, 1994; merged with Lintas Worldwide and
renamed Ammirati Puris Lintas, 1996; APL merged
with Lowe Group to form Lowe Lintas & Partners
Worldwide, 1999; dropped the name Lintas to
become Lowe & Partners, 2001, was the 6th biggest
advertising group in the world.
APL Digital is the digital arm of APL.
APL Digital Asia, 2002 MBO.

20. CHINA - Guangzhou
- Mail Order
- Direct Mailing (DM)
- e-Commerce

21. CHINA - Guangdong
- 村村通
- 合作社
- 廣東有綫電視

22. CHINA

24. •
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Smartphone
Tablet
PC/Mac
Smart TV
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TEXT
Picture
Photo
Audio
Music
Video
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Web
Ads.
Streaming
IPTV
Apps
Games
e-com
e-payment
Logistic
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Browser
Portal
Searching
Video Site
Social Network
Apps
e-com
Games
Movies
Ads

25. •
•
•
•
Smartphone
Tablet
PC/Mac
Smart TV
•
•
•
•
•
•
TEXT
Picture
Photo
Audio
Music
Video
•
•
•
•
•
•
•
•
•
Web
Ads.
Streaming
IPTV
Apps
Games
e-com
e-payment
Logistic
•
•
•
•
•
•
•
•
•
•
Browser
Portal
Searching
Video Site
Social Network
Apps
e-com
Games
Movies
Ads

26. •
•
•
•
Smartphone
Tablet
PC/Mac
Smart TV
•
•
•
•
•
•
TEXT
Picture
Photo
Audio
Music
Video
•
•
•
•
•
•
•
•
•
Web
Ads.
Streaming
IPTV
Apps
Games
e-com
e-payment
Logistic
•
•
•
•
•
•
•
•
•
•
Browser
Portal
Searching
Video Site
Social Network
Apps
e-com
Games
Movies
Ads

27. End-Users
Platforms
Terminals
Ideas
Innovations
Products
Formats
Presentation
Infrastructures
Services
Technologies

28. End-Users
Platforms
Terminals
Ideas
Innovations
Products
Formats
Presentation
Infrastructures
Services
Technologies

29. New Model : Integrated Mobile Communities …
O2O shop
Community
e-Shop
Community
TV & Movies
Community
Music &
Entertainments
Community
Culture & Special
Interests
Community

30. New Model : Integrated Mobile Communities …
O2O shop
Community
e-Shop
Community
TV & Movies
Community
Music &
Entertainments
Community
Culture & Special
Interests
Community

31. New Model : Integrated Mobile Communities …
O2O shop
Community
e-Shop
Community
TV & Movies
Community
Music &
Entertainments
Community
Culture & Special
Interests
Community

32. New Model : Integrated Mobile Communities …
O2O shop
Community
e-Shop
Community
TV & Movies
Community
Mobile Devices
Users Community
(Personal: Music,
Videos, Photos)
Music &
Entertainments
Community
Culture & Special
Interests
Community

33. New Model : Integrated Mobile Communities …
O2O shop
Community
e-Shop
Community
TV & Movies
Community
Mobile Devices
Users Community
(Personal: Music,
Videos, Photos)
Music &
Entertainments
Community
Culture & Special
Interests
Community

34. New Model : Integrated Mobile Communities …
O2O shop
Community
e-Shop
Community
TV & Movies
Community
Mobile Devices
Users Community
(Personal: Music,
Videos, Photos)
Music &
Entertainments
Community
Culture & Special
Interests
Community
Integrated Mobile Communities (IMC)

35. New Model : Integrated Mobile Communities …
SNS Era
Represented by:
FaceBook
Twitter
Sino WeiBo
Tencent WeChat
Renren
Youtube
Youku

36. New Model : Integrated Mobile Communities …
SNS Era
Represented by:
FaceBook
Twitter
Sino WeiBo
Tencent WeChat
Renren
Youtube
Youku
IMC Era

37. New Model : Integrated Mobile Communities …
SNS Era
Represented by:
FaceBook
Twitter
Sino WeiBo
Tencent WeChat
Renren
Youtube
Youku
IMC Era
IMC

38. New Model : Integrated Mobile Communities …