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Revenue management developments in hospitality industry Hotel Website Marketing Conference Uli Pillau Amsterdam 25th March 2010

Discussion Topics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Today’s challenges of hotels and hotel groups ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Yield/Revenue Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Revenue Management Cycle Forecast Monitor Optimize Control €€ Profits €€ €€ Revenues €€

Unconstrained Demand Observed Demand Unconstrained Demand Optimize Historical Occupancy Data Rooms

Forecasting Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Forecast Optimize Control Monitor

What needs to be Optimized? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Control Monitor Forecast Optimize

Controls ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Forecast Optimize Monitor Control

Hospitality Trends Forecast Optimize Monitor Control ,[object Object],[object Object],[object Object]

True Dynamic Pricing vs. Best Available Rate (BAR) Models Forecast Optimize Monitor Control ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What about the client? Forecast Optimize Monitor Control ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Best-Available-Rate (BAR) automation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Forecast Optimize Monitor Control

[object Object],[object Object],[object Object],[object Object],[object Object],Factoring in Competitive Rate Shopping Data Forecast Optimize Monitor Control

Channel Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Forecast Optimize Monitor Control

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Scientific Forecasting in today‘s world

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Scientific Forecasting in tomorrow‘s world

Updating all channels at the same time Channel Management tool Revenue Optimization and Pricing Solution PMS/CRS Room Inventory Data CRS Restrictions and Pricing For GDS/Internet Channels WWW Restriction & Overbooking Controls GUI, ALERTS & REPORTS Data Extract Decisions/Pricing Upload Web Shopping Engine Internet channels

e.g. Integration between RMS and Channel Management

Restrictions in the reservation process…e.g. Opera PMS

IDeaS – Integrating Decisions and Systems Global Regional Resorts / Casinos / Convention Hotels

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