This document provides strategies for authors to use Facebook effectively. It recommends creating an author fan page with a video welcome, information about the author, and links to other social profiles and websites. The page should include an opt-in form to build an email list and offer followers valuable content like contests or deals. Regular posting is important to engage fans daily. Various apps and tools are suggested to customize the page, run contests, and enable e-commerce functions. The key is to draw attention and monetize efforts by providing value to followers.

1. FACEBOOK FOR AUTHORS
Advanced Strategies
Presented
By:
Cindy
Ratzlaff
Presentation by Social Media Academy for Women
You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011

2. New York Times
Front Page Style Section

3. Personal Profile and Fan Page
Profile Fan Pages
 Must invite or accept  Mirror the look and feel of
friends your website
 Only profiles can  Can support applications
invite people to “like” a such as contests and
page stores
 Administrators of the page
 multi-level privacy
settings options can remain private
 Customize Opt in offers
3

4. Reaching Thousands in Seconds
#BEA-FB

5. Optimized Fan Page

6.  Welcome Page
with Video
 About the Author
 Other connections

7.  Book Trailers
as Welcome

8.  Authentic
8

9.  Zero to 6,000
in 45 days
9

10.  Opt in
 Free

11.  Opt in
 Free

12.  Free to Fans

13.  Opt in
 Free

15. 15

16.  Contests
 Badges
 Specials
 Press Kit
 Viral Tools
16

19. Free or Low
Cost DIY Apps
19

20.  Live
Author
Events
20

21. Facebook Ads

22. Anatomy of an Optimum
Facebook Page
To draw attention and monetize your efforts on Facebook, your
page should have:
 Welcome tab with video or two part reveal tab
 Live link to Website
 Opt-in tab with Valuable Offer
 Social connections with Twitter, LinkedIn and YouTube tabs
 Live author chat options through Ustream, LiveStream or Linqto
Campaign based - Optional
 NorthSocial for Flash deals and Contests
 Wildfire for contests
 GoodReads
 AuthorPage
 E-commerce with Paypal, BigCommerce, Payvment, Ecwid

23. Resource directory
Custom Page Designers
CustomFanPageDesigns.com or TweetPages.com
Online HTML Editor (to create your own custom tab)
free-online-html-editor.com
Photo Hosting - flickr.com, PhotoBucket.com
Database Manager required for Opt-In box
ConstantContact.com, MailChimp.com, AWeber.com
Shopping Cart required to accept payments online
1ShoppingCart.com or Paypal.com
Free custom tabs – Involver.com
Contest app – Wildfire.com
Ecommerce apps – Payvment.com, Ecwid.com, BigCommerce.com

24. Recommendations
1. Create a fan page in the authors name
2. Add a video welcome tab and set that as the default
landing page
3. Invite at least 50 people to reach your 25 Fans/”Likers”
needed to reserve your unique Facebook Page URL
4. Add live links to all the authors social sites and website
5. Add your Opt-In box to start building a mailing list
6. Add a Facebook Badge or Plug-in to the website or blog
7. Add a “Buy Now” option to Facebook
8. Engage with fans daily
24

25. Connect with Me
Facebook.com/
SocialMediaAcademyforWomen and
BrandNewBrandYou
@BrandYou and @SMA4Women
info@SocialMediaAcademyforWomen.com
Visit my websites at
SocialMediaAcademyforWomen.com
and
CindyRatzlaff.com
Presentation by Social Media Academy for Women 25
You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2010