Presentation by Cathy Holbrook and Cindy Kane at the NASPA Region 1 Regional Conference

1. Social Media for
Student Affairs
Leaders
Dr. Cathy Holbrook, Associate Vice President for
Student Affairs
@cholbrook357
Cindy Kane, Director of Student Involvement and
Leadership
@cindykane

2. We are a "tweet
friendly" session
#NASPAMystic
#Idonotknowwhatyouaretalkingabout

3. When we say "student affairs
leaders"
• Chief Student Affairs Officers responsible
for a whole division.
• Senior Student Affairs Officers responsible
for supervising multiple departments each
with their own directors and staffs.
• Professionals with broad responsibilities on
campus that span many groups and a large
student base.
• Experienced professionals

4. Before we finish today:
• You will consider social media in
context with communications, not
only technology.
• You will be familiar with peers who
have gained benefit from social
media.
• You will clarify planning needed to
maximize benefit of social media
use on campus

5. Social [Media] Barometer

6. Social [Media] Barometer

7. Social [Media] Barometer

8. When we say "Social Media"
Facebook
Twitter
LinkedIn
Blogging
"The Rest" - Pinterest, Youtube, Flickr
...still more

9. When we say "Social Media"

11. Here's what we learned about your
SSAO peers
• Twitter
o 78% use it professionally & personally
o 22% use it professionally
• Facebook
o 61% use it professionally & personally
o 11% use it professionally
• LinkedIn
o 50% use it professionally & personally
o 27% use it professionally
• Blogs
o 41% aren't using at all, while 30% have professional
blogs

12. Q: Do you currently use any of the
following social media tools?
• Twitter
o 78% use it professionally & personally
o 22% use it professionally
• Facebook
o 61% use it professionally & personally
o 11% use it professionally
• LinkedIn
o 50% use it professionally & personally
o 27% use it professionally
• Blogs
o 41% aren't using at all, while 30% have professional
blogs

13. Q: Please rate how important the following
social media tools are to you
PROFESSIONALLY

14. Individual and Divisional accounts
• Frequency of individual use
o Twitter & FB are daily tools
o LinkedIn is used weekly or less
• Divisional accounts
o 95% use Facebook
o 83% use twitter
o 50% or more have YouTube or photosharing accts

15. Managing Social Media Accounts
SSAO's more likely
to manage office
twitter
Office staff more
likely to manage
Facebook

16. Here's what we learned about your
SSAO peers & TWITTER
• Most important uses of twitter are
o To connect w/students on campus (88%)
o To share information with campus (82%)
o To get breaking national or HE news (76%)
• Tweeting approach
o 37% tweet using their whole identity
o 37% tweet only as themselves (12% have office accts)
o 25% tweet as their position/office

17. Here's what we learned about your
SSAO peers & Twitter

18. Here's what we learned about your
SSAO peers & Blogs and LinkedIn
Blogs
• least used of the SoMe we explored
• Used for personal reflection & sharing
thoughts about campus issues & HE
LinkedIn
• Over 80% use, but passively
• Used for connections, a CV, less so for
sharing information

19. image: Expertenough.com

20. Web 2.0

23. Facebook
• Am
I
really
your
"Friend?"
• Facebook
privacy
se8ngs
and
lists
• Groups
vs.
Pages

24. Priorities and Values
• Most important campus uses of FB are
o to learn what students are thinking/saying (78%)
o to share information with students (53%) &
o to connect with ind. or groups of students (53%)
• Personal "policies"
o 1/3 keep separate personal & professional accounts
o 70% don't "friend" students, but accept if student
initiates & have same policy for staff in areas they
supervise
o 70% cite care in posting overall & don't block

26. Social [Media] Barometer

27. Twitterspeak
Connect @
Search #
Share RT
Communicate DM

28. Where to start
• People who are doing it well
https://twitter.com/tbump/lists
• "Lurk" in hashtags to follow
conversations
• Set a participation goal

29. Where to start?
https://twitter.com/LevesterJohnson

30. Where to start?
https://twitter.com/GagePaine
Get noticed

31. Building a campus community

32. Facebook vs. Twitter
Facebook Twitter
• Mutual connection • One-way
connection
• Pages and groups • Hashtags allow
options threaded
conversation across
connections

33. What do you think about what is
happening on your campus?
(with regard to social media, that is...)
Facebook
Twitter
LinkedIn
Blogs

34. How much do you know about what
is happening on campus?
WORKSHEET

35. Bridgewater State resources
Divisional social media directory:
http://www.bridgew.edu/StudentAffairs/
socialmedia.cfm
Social Media Guidelines:
http://www.bridgew.edu/studentaffairs/
socialmedia.cfm
Twitter:
#BSULife

36. BSU resources we can share

37. Let's connect! We'd love to help you
get started!
Cathy Holbrook
@cholbrook357
cholbrook@bridgew.edu
Cindy Kane
@cindykane
cindy.kane@bridgew.edu