The document outlines 10 steps for developing and implementing a social host ordinance to address underage drinking: 1) develop a policy statement, 2) engage enforcement, 3) collect data, 4) make the case, 5) draft policy language, 6) use media advocacy, 7) mobilize support, 8) get the policy adopted, 9) ensure enforcement, and 10) evaluate effectiveness. It provides guidance and examples for each step, including developing a power analysis, framing the issue for media and decision-makers, and ensuring community support throughout the process.
ANATOMY AND PHYSIOLOGY OF REPRODUCTIVE SYSTEM.pptx
TST Social Host Webinar- Michael Sparks June 13, 2014
1. 1:00 p.m.. – 2:30 p.m.
June 13, 1014
Michael Sparks, M.A.
President – SparksInitiatives
Boyd Baxter &Vickie Adams
The Circles of San Antonio Community Coalition
2. Overview
A bit about Social Host
The policy action campaign
Questions
Case Study
3. Son held drunken party for 600
friends after banishing parents to
bedroom of their multi-million-
dollar mansion
By Mail Foreign Service
UPDATED: 20:55 EST, 14 October
2010
6. Drinking Context is Important!
Parties are high risk settings for binge drinking and
consequences
Alcohol provided or at low cost per drink
Often unsupervised or with parental
permission
Increased risk for DUI, riding with
drunk driver, sexual assault,
violence, and injuries
7. Son held drunken party for 600
friends after banishing parents to
bedroom of their multi-million-
dollar mansion
By Mail Foreign Service
UPDATED: 20:55 EST, 14 October
2010
10. Drinking Context is Important!
Parties are high risk settings for binge drinking and
consequences
Alcohol provided or at low cost per drink
Often unsupervised or with parental
permission
Increased risk for DUI, riding with
drunk driver, sexual assault,
violence, and injuries
11.
12. Have you been involved working on
adopting a Social Host policy?
A. Yes
B. No
Discussion
13. Laws at the State and local
level that hold property
owners, parents and adults
accountable for underage
drinking occurring at their
home.
Many focus on the “hosting”
of a party as opposed to
provision of the alcohol at the
party.
Consequences are often civil
or criminal in nature.
14. Social Host Intent
Change community CULTURE and
CONDITIONS
Change the FOCUS from underage
drinker to provider/enabler
Decrease PROVISION
Decrease furnishing alcohol to an
underage person
Change CONTEXT and SETTING
Deter underage drinking parties
15. Social host liability refers to laws that hold
non-commercial individuals responsible for
underage drinking events on property they
own, lease or otherwise control.
16.
17.
18. Provisions to Minors Law
Giving alcohol to minors is a Class A Class A
misdemeanor
Punishment
▪ Includes up to $4,000 in fines, 1 year in jail, or both
▪ 180 day suspension of drivers license
21. 1. Develop a policy action statement
2. Engage enforcement
3. Collect data to establish a legal basis
4. Make your case
5. Draft policy language
6. Use media advocacy
7. Mobilize support and provide community
education
8. Get the policy adopted
9. Ensure enforcement of the policy
10. Evaluate campaign effectiveness
22. A Policy Action statement:
• Clarifies the overall scope of the policy advocacy effort
• Enables all partners to agree on the problem and
proposed policy solution
• Used to educate other Coalition and community
members
Step 1: Develop a Policy Action Statement
23. Write a Policy Action Statement based on the local condition
and policy solution previously identified (25 words or less):
State the problem
State a policy solution
What will the policy do?
Who will benefit from the policy?
Who are the decision makers (who can make it happen)?
Step 1: Develop a Policy Action Statement
24. The Redding City Council will pass a civil Social
Host Ordinance holding accountable those who
host a gathering where alcohol is served and
consumed by minors, reducing the occurrence
of teen home parties
Step 1: Develop a Policy Action Statement
25. What is the status of your discussions on
developing your policy?
26. Include representatives from agencies who will
enforce the policy in all steps:
Collection of local data
Identification of local conditions
Selection of policy responses
Crafting policy language
Step 2: Engage Enforcement Agencies in the
Policy Development Process
27. How have your local enforcement agency(s)
been Involved in you efforts?
What benefits have you seen?
28. Compile appropriate data to:
Substantiate and define the local condition
and its consequences in the community
Establish an evidence base for the proposed
policy solution
Include data and citations in text of the
proposed policy language
Step 3: Compile Relevant Data
29. Step 3: Compile Relevant Data
The “Where” and “When”
Where does underage drinking occur?
Parks? Homes? Safeway parking lot?
Where do house parties happen? How do you know?
How often are parties taking place?
Data Sources
Key informant
Listening sessions
Neighborhood associations/groups
Interviews with patrol officers/SRO
Community/parent surveys
School nurse
30. How do we prove the local condition and related
consequences exist which pose a problem for the
community?
Step 3: Compile Relevant Data
31. Evidence Base for Selected Strategies
How can we provide
evidence that the
proposed policy will
address the local
condition?
Step 3: Compile Relevant Data
36. Create an Issue Brief that:
• Describes the problem and its impact on the
community
• Identify costs to community if problem is not resolved
• Explain how the proposed policy addresses
community concerns
• Identifies ways for community members to get
involved
Step 4: MakeYour Case
38. Minor Drinking
A Major Problem
Underage Drinking
The Home Party Scene
Not only is alcohol the leading contributor to
causes of death among youth, it is also the drug of
choice for young people.
Alcohol is the drug most
commonly used by youth –
more than tobacco and far
more than marijuana or any
other illicit drug
It is a legal substance and
widely available
Nationwide, teens with alcohol
dependency are the majority
of adolescents admitted for
treatment
Teens Stay In
Out of 3,000 teens surveyed, they said 83% of
teens who drink, drink at home or friends’
homes
Parents host parties
to keep kids safe from
the dangers of drinking
and driving other things
can happen…
Home Party
Case History In Redding
Her text messages showed she had
7 straight shots of vodka
She was so ill one of the “friends” led her
downstairs to a bathroom and propped her
up next to the toilet so she would not choke
if she got sick
She died that night…
Step 4: MakeYour Case
39.
40. Do you have the data you need to
make your case?
Discuss what you have and
what you need
A. Yes
B. No
41. Begin withTST Model Policy
Tie to specifics to your local conditions
Insure your own findings
Compile supporting documents (case law, etc..)
Work with the City Attorney/County Counsel
Step 5: Policy Language
43. Media Advocacy and Social Marketing
• Social Marketing is the application of marketing and
media techniques to promote a social and health
related goals
• Media advocacy is the strategic use of mass media
to support community organizing and advance
healthy public policies.
Step 6: Work with the Media
44. Key Points in Media Advocacy:
Frame your message
Identify media targets
Speak strategically
Shape opinions
Tell the story
Ask for change
Anticipate the opposition’s arguments
Step 6: Work with the Media
46. “Neighbors report being fed up
with loud parties in their
neighborhood” [Santa Rosa Press Democrat
3/8/2005]
“House parties around campus are
out of control” [Denver Post 6/23/2011]
Using Media toTellYour Story
Step 6: Work with the Media
47. • INTERESTING enough to attract immediate
ATTENTION
• POWERFUL enough to be REMEMBERED and
• CONVINCING enough to STIR overloaded listeners
into action.
Sound Bites in Media Advocacy
Step 6: Work with the Media
48. “The teen’s death was a wake up call for parents!”
“We live in an age of drive-by parenting.”
‘”A non-smoking section of a restaurant is as useless
as a non-urinating section of a swimming pool”
“Cigarettes kill more people in the USA every year
than would be killed by the crash of two fully-
loaded Boeing 747s each day of the entire year.”
Examples of Sound Bites in Media Advocacy
Step 6: Work with the Media
50. What are media sources that could help
further your media campaign?
Do you have a media committee who
could work on the media advocacy?
51. Community organizing involves a “top down” and
“bottom up” approach that includes:
• Engaging policy makers and “influencers” using
a Power Analysis
• Mobilizing “grasstops” support & providing
community education
Step 7: Community Organizing
52. Coalition
members
identify
and
approach
Who are the individuals who can influence
policy decision makers one-on one?
Who are the grassroots community members
who will speak out on behalf of the policy?
Decision Makers
Step 7: Community Organizing
53. A POWER ANALYSIS is an advocacy tool
that explores how decisions are made in
your community on a specific issue….an
analysis of “grasstop” support.
What is a Power Analysis?
Step 7: Community Organizing
54. Who are the most
important
individuals?
Who must you talk
with before you
approach the
him/her?
How do you
influence them if
they are elected
officials?
What is the self-
interest of each?
Who will approach
this person?
Assess the Individuals Who Can GiveYou WhatYouWant
Who has the power to adopt your policy?____________________
55. Build the knowledge and support of community members
about the proposed policy solution through:
Media Advocacy (Step 6)
Building relationships with individual community members
through one-on-one conversations
Encouraging and organizing community members to
vocalize their support
Step 7: Community Organizing
56. Who else on campus or in the surrounding
community could help further your policy
campaign?
Who can reach out to them?
Examples: Neighborhood groups
Faith community leadership
Local service clubs, etc.
57. Coalition members prepare presentation to
decision makers
Use the talking points and “frame” developed in
the issue briefs and used in the media advocacy
Know which decision makers support or oppose
your policy before making presentation
Step 8: Get the Policy Adopted
58. Analyze potential barriers to enforcement
after policy is passed
Collaborate with law enforcement to develop
potential solutions to barriers in order to
ensure that the policy will be implemented and
enforced after passage
Determine ways to bolster enforcement efforts
with Colition and community support
Step 9: Ensure Enforcement
59. Evaluate campaign effectiveness
Passage of policy
Implementation & enforcement of policy
Coalition cohesiveness & momentum for future
policy work
Change in norms & community discussion about
alcohol-related problems
Foundation built for additional alcohol policies
Step 10: Evaluation
60. For those of you working on policy as
part of your Coalition work, what steps
are you working on?
A. Steps 1-3
B. Steps 4-6
C. Step 7
D. Steps 8-10
E. Some of all the above
Discuss