Social Media has changed how businesses interact with consumers. Email marketing took direct mail to the next level. The question is, will they blend? Can these two forms of communication work together or should one be focused on. Circul8 is an award winning agency in the field of Social Media. This was presented at EMSA 2010 by Circul8 Creative Director, Jamie Madden.
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Circul8 EMSA 2010 Presentation on Social Media & Email - Jamie Madden
1. Will it Blend?
Social Media & email
Jamie Madden , Creative director – Circul8
1. Industry overview
2. The mediums
3. Case studies
4. The combination
5. Recommendations
12. Australian households with internet access
Source : Australian Bureau of Statistics
Approx 90%
On broadband
13. Source : Australian Bureau of Statistics
75 million on twitter
126 million blogs
80 million on linked-in
4 billion photos on flickr
1 billion videos/day YouTube
Social media is booming
14. Social media – Australia
Source : Wikipedia, Royal Pingdom, zdnet
18. 54% of marketers want to increase spend on email
66% want to increasing spend on social media
Source: The Nielsen Company
No surprises but…. over the next year:
29. Social media marketing benefits
Fast setup of communications
@ ArtGalleryofNSW Free hotdogs in the foyer now!
3:40pm Nov 11th via twitter | Retweet
30. Social media marketing benefits
Build prospects fast
One click in Facebook
& twitter
Flocking
35. Social media marketing benefits
The not-so-good
• In full view of the Public
• Little automation
• Immature metrics & conversion tracking
•Difficult to custom Segment
•Hard to track roi
• Your data is controlled by private companies
52. 21,000 Slogans
100,000+ Visitors
9 mins 49 seconds
average time on site
838 h 59 mins
brand exposure
In Copenhagen Animated Characters
projected in a “virtual march”
on buildings around the summit.
Results
62. Recommendations
1. Add social media icons to your email communications
2. Add a “email subscribe form” to social media pages
3. Ask questions – Profiling with surveys and polls
4. Use Activities > covert prospects > social to email DB
5. What you learn in one space use in the other
6. Have a strategy
7. Get creative