Enhance engagement with digital shoppers to accelerate your in-store strategy.

1. Drive Engagement with Digital Shoppers
Smart
Devices
Digital
Boards
Digital
Kiosks
Consumers who use digital while shopping
in store, convert at a 40% higher rate.
Source: Deloitte

2. The digital value at stake for
retail is $506 billion globally over
the next 3 years.
Last year, the retail industry as a whole realized
only 15% of its potential digital value at stake.
Source: Cisco

3. Shoppers Want Technology in the Store
71%
Use mobile
devices
Source: Cisco
62%
Want digital
signage
51%
Want kiosks
42%
Want video
walls

4. Shoppers Still Want Savings
Represents 19% of the digital value at stake.
78%
Special
Offers
71%
Targeted Offers
on Digital
Signage
63%
Mobile
Offers
61%
QR Code
Offers
Sources:
The Hyper Relevant Retailer
Cisco

5. Shoppers Want
Effortless Experiences
Represents 67% of the digital value at stake.
Sources:
The Hyper Relevant Retailer
Cisco

6. 86%say personalization
plays a role in their
purchasing
processes.
Represents 14% of the digital value at stake.
Source: Infosys

7. 36¢
of every dollar spent in the
store is influenced digitally.
More Digital = More Money
Source: Retail Next

8. Accelerate your
digital in-store
strategy with Cisco.
Outline onboarding
process and
capabilities.
Enable guest
Wi-Fi.
Gain insights into
the shopping
behaviors of
customers.
Establish pilot and
define drivers
of success.
Organizational
adoption of value-
added services.
Identify the
greatest
opportunities and
threats.
How Do You Get There?

9. There’s never been a better time to…
www.cisco.com/go/retail