Session: Cisco Powered: Your Trusted Source for Cloud and Managed Services Presenter: Mohammad Abdel, Sr. Manager, Global Cloud GTM Date: October 6, 2015

1. Cisco Powered
Your Trusted Source for Cloud and Managed Services
What’s under the hood matters!!!
MohammadAbdel
Sr. Manager, Global Cloud GTM
Halifax, Canada
October 6, 2015

2. 2© 2015 Cisco and/or its affiliates. All rights reserved. CiscoConfidential
Customers want the same quality of service
from cloud providers that they have with
Cisco on premise.
That’s why we are setting the cloud standard
with Cisco Powered
“
“
Delivering Enterprise Class Clouds,
Our challenge & Objective!

3. © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
Cisco Powered Methodology to
Deliver an Enterprise Class
User Experience
Broad
Services
Portfolio
Security
Everywhere Enablers
of Fast
IT
Choice of
Consumption
Models
Services
and Network
Designed
Together
Cisco and
Ecosystem
Aligned
Enterprise
class
SLAs
Independently
Validated
Services
Industry
Innovation
Leadership
Cloud and
Managed
Services

4. © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
Choice of Consumption Models
Build Your Own
As a service
On-Prem or in the Public Cloud
Cloud ManagedIT Operated Public Cloud
Customer Cisco / Partner
Customer Cisco + Partner Cisco / Partner
On-Prem Cisco / Partner
Build Buy
Ownership
Management
Location
Build or Buy Decisions By Workload

5. © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
Cisco Powered Methodology to
Deliver an Enterprise Class
User Experience
Broad
Services
Portfolio
Security
Everywhere Enablers
of Fast
IT
Choice of
Consumption
Models
Services
and Network
Designed
Together
Cisco and
Ecosystem
Aligned
Enterprise
class
SLAs
Independently
Validated
Services
Industry
Innovation
Leadership
Cloud and
Managed
Services

6. 6© 2015 Cisco and/or its affiliates. All rights reserved. CiscoConfidential
Security Everywhere
End-to-end from your private cloud
and data center to the public cloud
• Policy-based network and data coverage
• Automated control and centralized management of
applications and data policies across multi-tenant
environments and multi-cloud
• Automated resolution of security attacks reduces
downtime recovery by up to 50%

7. 7© 2015 Cisco and/or its affiliates. All rights reserved. CiscoConfidential
Enablers of Fast IT
Lifecycle of
professional services
Cisco Intercloud
Fabric ensures
seamless and secure
workload migration
Application-centric
policy with uniform
orchestration and
management

8. 8© 2015 Cisco and/or its affiliates. All rights reserved. CiscoConfidential
A Broad Services Portfolio
• 575 local and global deployments
• Your choice of leading platforms,
operating systems and architectures
• Intercloud Services with Application Centric
Infrastructure (ACI) and Cisco Intercloud
Fabric (ICF) provide workload portability
across the Intercloud
• Industry compliance with governance, data
privacy, and risk mitigation

9. © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
A Broad Services Portfolio
DaaS DRaaSIaaS
Infrastructure
as a Service
Desktop
as a Service
Disaster Recovery
as a Service
SAP HANA HSS
FnSaaS
Cloud Cell
Architecturefor
SAPHANA
Hosted
SecurityService
BYOD
as a Service
Foundation
for SaaS
AXaaS
Application
Experience as a
Service
UCaaS* CCaaS*TPaaS
Unified
Communications
as a Service*
Contact Centeras
a Service*
TelePresence
as a Service
Infrastructure
as a Service
Security
Desktop
as a Service
Disaster Recovery
as a Service
SAP HANA HSS
BYODaaS FnSaaS
Cloud Cell
Architecturefor
SAPHANA
Hosted
SecurityService
BYOD
as a Service
Foundation
for SaaS
iWANaaS
Intelligent WAN
as a Service
*Based on HCS
UCaaS* CCaaS*TPaaS
Unified
Communications
as a Service*
Contact Center as
a Service*
Video & TelePresence
as a Service
Managed Services
Cloud Services
CPA for MCP IaaS DaaS DRaaS
Cisco Powered
Architecture for the
Microsoft Cloud Platform
Cloud
Cloud VPN
Cloud MPLS
Cloud IWAN
Virtual Managed Services
Business
Communications
Unified Contact
Center
BusinessVideo
Connectivity
Internet Service
IP Trunking
Metro Ethernet (ME)
MPLS VPN
Service Provider Wi-Fi
Data Services over Satellite
Collaboration
Managed Security

10. Best Effort
 Primarily development/test workloads
 Designed primarily for on-demand services
 Focused on low initial cost
 Usage based cost often charged by the hour
 Limited commitment required
 Less stringent SLAs
 Additional cost for each incremental capability
Enterprise Class
 Designed for dev/test up to enterprise applications
 High availability with 99.99% to 99.999% SLAs
 Redundancy built into the offering
Network access and security built into the offering - (FW, IDS,
IPS, DLP, vLAN, etc)
 Enterprise features included in price
 Often certified by independent and industry third parties
 Typically monthly usage based
 Leverages volume and contract commitments for discounts
 Commitment to Open Standards
 24 x 7x 365 Day 2 support
Local account management and professional services
available
© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
Best Effort vs. Enterprise Class

11. © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
Cisco Powered Methodology to
Deliver an Enterprise Class
User Experience
Broad
Services
Portfolio
Security
Everywhere Enablers
of Fast
IT
Choice of
Consumption
Models
Services
and Network
Designed
Together
Cisco and
Ecosystem
Aligned
Enterprise
class
SLAs
Independently
Validated
Services
Industry
Innovation
Leadership
Cloud and
Managed
Services

12. © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
Choice of Consumption Models for your Workload Needs
Public, private, hybrid,
managed private,
managed services, virtual
managed services
Supports traditional
applications (finance,
supply chain…) and cloud
native (Box, Spark,
Webex…)
21 reference cloud,
managed, and virtual
managed architectures

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• Local and global cloud builders, providers/
resellers, aggregators, ISVs
• The worlds leading network providers are
Cisco Powered cloud services providers
• Cisco Evolved Services Platform (ESP)
virtualization and orchestration software
platform reduces cost by up to 45%
Cloud services and network capabilities designed to work
together for optimal performance

14. © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14
Cisco and the
Ecosystem
Strategically
Aligned• Cisco sales connects customers to
validated partners for the best build/buy
choice
• Partners are customers’ primary point of
accountability providing first line support
and consulting services
• Partners build on Cisco products and
architectures to deliver differentiated
solutions

15. © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15
Cisco Powered Methodology to
Deliver an Enterprise Class
User Experience
Broad
Services
Portfolio
Security
Everywhere Enablers
of Fast
IT
Choice of
Consumption
Models
Services
and Network
Designed
Together
Cisco and
Ecosystem
Aligned
Enterprise
class
SLAs
Independently
Validated
Services
Industry
Innovation
Leadership
Cloud and
Managed
Services

16. 16© 2015 Cisco and/or its affiliates. All rights reserved. CiscoConfidential
Enterprise Class SLAs (four or five 9s)
• Services are delivered on integrated, tested
hardware, software, and application
reference architectures
• Cisco is the number one supplier of
infrastructure to cloud providers
• All cloud services are built on Cisco UCS
servers providing world record breaking
performance

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Independently Validated Services
Rigorous third-party audit
validates the deployment
and supporting operations
of every service
Demonstrated scalability
by independent third party
Recognized for leadership
in network virtualization for
streamlined service
deployment and
management

18. 18© 2015 Cisco and/or its affiliates. All rights reserved. CiscoConfidential
Third Party Audit
• Review of the services and its customer valueOverview
• Advanced technology, specialization, and personnel requirementsPrerequisites
• Architectural, hardware, software, and management requirements
of the service
Partner System/Solution
Requirements
• Any on-premise requirements of the serviceCustomer Requirements
• Day 2 operations, customer portals, reporting, etc
Service Level Management
Requirements
Cisco Powered cloud service must pass a rigorous audit process before
it receives the Cisco Powered ingredient brand

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Industry Innovation Leadership
• Established history of
leading technology
transitions
• Actively advancing open
standards for cloud and
managed services
• Build, acquire, or partner
approach for the
development of solutions
and services for faster
innovation and to address
customer need

20. 20© 2015 Cisco and/or its affiliates. All rights reserved. CiscoConfidential
IDC On Cisco Powered

21. © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21
Broad
Services
Portfolio
Security
Everywhere Enablers
of Fast
IT
Choice of
Consumption
Models
Services
and Network
Designed
Together
Cisco and
Ecosystem
Aligned
Enterprise
class
SLAs
Independently
Validated
Services
Industry
Innovation
Leadership
Cloud and
Managed
Services
Cisco Powered:
Now the Partner Role and Impact!!!
The methodology to investing back in our partner community, GTM
Go to Market
Awareness
Joint Marketing
Market Development Funds

22. 22© 2015 Cisco and/or its affiliates. All rights reserved. CiscoConfidential
Cisco’s Cloud Channel Go-To-Market Strategy
Solutions & Services
for Building
and Providing Clouds
Enable Partners to build,
provide, white label and
resell private, public or
hybrid clouds
Develop Demand for
Cisco Powered Cloud
Services
Enable all Partners to
accelerate this transition
to new businessmodels
Rich Ecosystem of
Integrated Solutions
Develop and expand
ecosystem to develop,
deliver and enhance
Cisco Powered cloud
services
Leverage Assetsto
Drive Partner GTM
Accelerate Time to
Market (TTM), reduce
costs, drive growth and
increaseprofitability
Partner Enablement of Cisco Powered Cloud Services
Enable our Partners to Build, Provide, White Label & Resell
Cisco Powered Cloud Services

23. Cloud
Provider
Cloud
Aggregator
Cloud
Builder
Creates and
delivers cloud
services built on
Cisco validated
architectures.
Sells Cisco
Powered
providers’cloud
services to
customers
*While this route to market is most prevalent, cloud providers can employ CSRs through various models,including
agent, sell-through reseller, white-label reseller, etc., where roles and responsibilities will vary accordingly.
Cloud
Services
Reseller
Offers a broad
portfolio of cloud
services to resellers
and customers as a
one-stop service.
Builds out public
and private cloud
infrastructure for
partners and end
customers.
Cloud Partner Go To Market…. The Roles!!!

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Partner Ecosystem Approach
Bringing the World’s Best Partners Together
Cisco Powered Cloud Services Providers (200+)System Integrator (SI) Partners
Technology Partners ISVs: Independent Software Vendors (70+)

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Key Canadian Cloud Partners
Infrastructure as a Service (IaaS) Hosted Collaboration Solution (HCS)
Voice, Voicemail, Video, Messaging,
Web Conferencing, Contact Centre
Telepresence as a Service (TPaaS)
Compute, Networking, Storage
Video

26. 26© 2015 Cisco and/or its affiliates. All rights reserved. CiscoConfidential
What’s under the hood matters!
Cisco Powered
• Partner delivered
cloud and managed services
based on integrated and pre-tested Cisco architectures.
• Each service is independently audited
to confirm the proper deployment
and the partner’s ability to support four or five 9s SLA.
• This is not just a logo or co-branding program.
• Cisco Powered is
Cisco’s global methodology
to assure enterprise class cloud and managed service
delivered by our partners.

27. © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 27
Learn About Cisco Powered
cisco.com/go/ciscopowered
Thought
Leadership
Web Media Events Social Media

28. © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 28
Look for the Cisco Powered Logo
AT&T
CSC
TelefonicaAllstream
TelstraDeutsche Telekom
SunGard
LogicalisDimensionData
NEC
Orange
Core BTS
Quest
Ingram Micro

29. © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 29
Find a Cisco Powered Services Provider
Cisco Partner Locator Cisco Powered Services Catalog

30. 30© 2015 Cisco and/or its affiliates. All rights reserved. CiscoConfidential
“The future of IT is in the
cloud and Cisco Powered is
your secure, trusted choice
for enterprise class cloud and
managed services”
Nick Earle
SVP Cisco Cloud
and Managed Services

31. 31© 2015 Cisco and/or its affiliates. All rights reserved. CiscoConfidential
The Cisco Powered
Our objective is to have you:
CHOOSE WISELY
• Trusted innovation and market leadership
Cisco Intercloud, IOE,…
• End-to-end security
• Local and global data to ensure compliance
• SLA’s for an assured performance
• 3rd party audit of all services
DEMAND MORE
FROM THEIR CLOUDS
• Best effort is no longer acceptable
• Cloud service needs to be enterprise class
• Workloads drive the selection of cloud services
• Cisco Powered providers offer services from a
portfolio of 21 cloud and managed services
architectures
Not All Cloud
Services AreEqual

32. © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 32
Learn Cisco Powered
Value
&
what’s in for you!
Visit with our
Cloud Providers
and/or Builders
@ the World Of Solution
Today!!!
Determine your
direction:
Build Or Buy Or
Both
Next steps for choosing Cloud wisely !!

33. Thank You. Visit us in the World of Solutions.

34. 34
Entry Point for Intercloud & Hybrid IT© 2015 Cisco and/or its affiliates. All rights reserved. CiscoConfidential
Challenge
Service
Element Outcomes
No Cloud
Management
Cloud Lifecycle
Management
Govern cloud/hybrid IT
Costs Identify/Reduce
Cloud Spend
Reduce cloud costs up to 15-25%
Risk &
Compliance Risk Mitigation
Reduce security, privacy,
& compliance challenges
Shadow IT Cloud Discovery
Discover cloud services/Shadow
IT

35. 35© 2015 Cisco and/or its affiliates. All rights reserved. CiscoConfidential
CiscoConfidential
 Measures cloud adoption level from
ad hoc to Optimized
 Peer comparison by geo, industry
and company size (3400+
organizations in
17 countries)
 Revenue, cost savings and time-to-
market improvement estimates
based on moving to next level
 IDC plus Cisco recommendations of
technology roadmap

36. 36© 2015 Cisco and/or its affiliates. All rights reserved. CiscoConfidential
• Investing in partner to partner
collaboration to deliver Enterprise
cloud services.
• Partner Summit 2014 – Gold
Partner requirements change
• Matching Cloud Providers with
Cloud Resellers
• 200%+ growth in Resellers in
FY15
Partner Enablement
Cloud Connections

37. © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 37
30M
New devices
connected
every week
78%
Workloads processed
in Cloud DCs
by 2018
5TB+
of data per person
by 2020
180B
Mobile apps
downloaded
in 2015
277X
Data created
by IoE devices
v. end-user
Data Center and Cloud Power Market Disruption