For more discussion on everything mobile, visit the Service Provider Mobility Community at www.cisco.com/go/mobilitycommunity.

1. THE MOBILE – DISCOVER IT AS AN END USER AND AS A PUSHER
Posted by MsMobileConverg Jun 30, 2012
THE MOBILE – DISCOVER IT AS AN END USER AND AS A PUSHER
By: Nora Goodman / @MsMobileConverg
The mobile, a not-so-new device, is now firmly in the hands of a new, more approachable audience.
Although many have had mobile devices, they who have owned the “**** shell” are now being forced
to purchase a multi-media phone or smartphone; which in turn has opened up their personal
experience. Their old clamshells simply reflect a comfort zone, and many now, tired of the three letters
to a key, are being won over by the qwerty-way. And they who have had every device known are now
on their 2nd and 3rd tablet. Soon, the qwerty’s will give way to their first smartphone, and then it’s only
a matter of time, before the clamshells own their their first tablet.
This translates to Companies and Major Brands and CMOs as the beginning of a significant uptake,
thereby opening the door for connecting with an audience and customer in ways not even yet
considered.
The customers who are new to some of the enjoyments of the mobile are open to new discoveries of
the world through mobile devices. Discoveries that have always been around us, but now, only
immediately available, completely accessible and vast. The information and opportunities that stem
from innovation is now at our fingertips. People who have never experienced the world, now have an
opportunity to bring the world to them wherever they go; anytime, anyplace, anywhere.
The accessability to the world, people and new discoveries is phenomenal.
The mere fact that the mobile device is exceptionally personal adds to the experience of discovery,
tenfold.
To be able to have this mobile device anywhere and everywhere, begets an independent dependence
and thirst for more. Whether we like to admit or it or not, having the mobile device for business and
pleasure has become an everyday, every hour aspect of our lives.
The mobile audience is always connected; notifications are always on; vibrate or ring tones are always
on; rare is the moment that a mobile device is powered-down. This translates to, the mobile user being
always available and accepting of communications.
Companies, Brands and CMO’s have yet to realize when and how truly accessible their mobile audience
and customer really is. The pushers have yet to realize the personality, timing, and the interpretation of
their messages of engagement. It’s not simply about sending out an unsolicited sms', it's about
connecting with the users, as a person, as a human, with mind and heart and thoughts and feelings.
We live in a world more personal and civil than ever which needs to be respected and adhered to.

2. The data on each customer is available, demographics, gender, history, cookies, etc. google does a
disgustingly fine job infiltrating ones email. The data is out there it just needs to be in mined and
protected and respected and used for the greater good of discovery.
Whilst the mobile audience is discovering their new world around them, that would be the perfect and
most opportune time for companies, brands and CMO’s to aid in the relevance without prying or as if
they are spying. Relevance is one thing, intrusion and privacy is another.
Each mobile end-user and each advert push as a considerate communication, needs to be discovered by
they who give and they to whom it is intended, kindly and humanly. The audience and customer is
approachanble, let them discover everything, with integrity and dignity and each will benefit and find
balance.
Please feel free to follow me on Twitter @MsMobileConverg and of course .... Google +
For more discussion on everything mobile, visit the Service Provider Mobility Community at
www.cisco.com/go/mobilitycommunity.