What’s interesting about this whole discussion is that our industry used to charge for data based on usage, and no one came to the Field of Dreams. We then moved to flat rate charging and not only is everyone coming to the Field, all sorts of application providers are learning how to profit from it (well, at least make some revenue), and generating significant traffic, which generates profitability concerns. Thus the chart and the question is whether and by how much the pendulum will swing back in the other direction.