Enviar búsqueda
Cargar
China Telecom: IPTV - Connected Life Experiences at Home
•
1 recomendación
•
1,114 vistas
Cisco Service Provider
Seguir
Tecnología
Denunciar
Compartir
Denunciar
Compartir
1 de 3
Descargar ahora
Descargar para leer sin conexión
Recomendados
Mabruka Toaha (061847056)
Mabruka Toaha (061847056)
mashiur
Dtv And Ip Television Trends And Markets
Dtv And Ip Television Trends And Markets
SAPIENZA, University of Rome
India Telecom 2010 Report titled Broadband for All
India Telecom 2010 Report titled Broadband for All
Sohag Sarkar
Pakistan telecommunication
Pakistan telecommunication
Allied school system
Pay counter business presentation
Pay counter business presentation
RagersvilleIndia
Ba401 Case II-4 The U.S.Telecommunications
Ba401 Case II-4 The U.S.Telecommunications
aristoTuEY
Btcl
Btcl
Subrata Kumer Paul
Fiber to the Home: Making That Business Model Work
Fiber to the Home: Making That Business Model Work
Yankee Group
Recomendados
Mabruka Toaha (061847056)
Mabruka Toaha (061847056)
mashiur
Dtv And Ip Television Trends And Markets
Dtv And Ip Television Trends And Markets
SAPIENZA, University of Rome
India Telecom 2010 Report titled Broadband for All
India Telecom 2010 Report titled Broadband for All
Sohag Sarkar
Pakistan telecommunication
Pakistan telecommunication
Allied school system
Pay counter business presentation
Pay counter business presentation
RagersvilleIndia
Ba401 Case II-4 The U.S.Telecommunications
Ba401 Case II-4 The U.S.Telecommunications
aristoTuEY
Btcl
Btcl
Subrata Kumer Paul
Fiber to the Home: Making That Business Model Work
Fiber to the Home: Making That Business Model Work
Yankee Group
IPTV Services
IPTV Services
RAHUL KAUSHAL
Broadband slide show
Broadband slide show
ang84
Atc presentation nbp
Atc presentation nbp
Firdaus Fadzil
FibreCo Overview - AU, NZ, SG
FibreCo Overview - AU, NZ, SG
Jieh Tan
The Internet Situation in Lebanon
The Internet Situation in Lebanon
ontornet
UK Telecoms & TV June 2012
UK Telecoms & TV June 2012
Jonathan Lishawa
Bharti airtel20122008-1232180760609748-1
Bharti airtel20122008-1232180760609748-1
Jagriti Kumari
cablevision systems 2003ar
cablevision systems 2003ar
finance44
Hybrid digital broadcasting methods
Hybrid digital broadcasting methods
fungfung Chen
Bunang telecoms profile
Bunang telecoms profile
The ViZion Communications Group
cablevision systems 2004ar
cablevision systems 2004ar
finance44
Mme Toledano Arcep FTTH Network DigiWorld Summit 2011 IDATE
Mme Toledano Arcep FTTH Network DigiWorld Summit 2011 IDATE
IDATE DigiWorld
Iptv by gunjan negi
Iptv by gunjan negi
GunjanN
Ontornet
Ontornet
ontornet
An Overview Of The Telecom Industry For MBA Students
An Overview Of The Telecom Industry For MBA Students
Blue Elephant Consulting
Casestudy bsnl-090628043816-phpapp01
Casestudy bsnl-090628043816-phpapp01
atiyarahman
Amitabh Leveraging Cable Networks In India
Amitabh Leveraging Cable Networks In India
gunjan999906
Iptv report
Iptv report
Ravi Keerthi
Introduction to Telecom Business & Management (ETE 521 L2)
Introduction to Telecom Business & Management (ETE 521 L2)
Nazirul Islam Zico
INTERNET PROTOCOL TELEVISION
INTERNET PROTOCOL TELEVISION
Subhashree Mishra
IDC Whitepaper: LTE Broadcast
IDC Whitepaper: LTE Broadcast
Qualcomm Research
Iptv White Paper June08 (MOCA)
Iptv White Paper June08 (MOCA)
Gonzalo Martín
Más contenido relacionado
La actualidad más candente
IPTV Services
IPTV Services
RAHUL KAUSHAL
Broadband slide show
Broadband slide show
ang84
Atc presentation nbp
Atc presentation nbp
Firdaus Fadzil
FibreCo Overview - AU, NZ, SG
FibreCo Overview - AU, NZ, SG
Jieh Tan
The Internet Situation in Lebanon
The Internet Situation in Lebanon
ontornet
UK Telecoms & TV June 2012
UK Telecoms & TV June 2012
Jonathan Lishawa
Bharti airtel20122008-1232180760609748-1
Bharti airtel20122008-1232180760609748-1
Jagriti Kumari
cablevision systems 2003ar
cablevision systems 2003ar
finance44
Hybrid digital broadcasting methods
Hybrid digital broadcasting methods
fungfung Chen
Bunang telecoms profile
Bunang telecoms profile
The ViZion Communications Group
cablevision systems 2004ar
cablevision systems 2004ar
finance44
Mme Toledano Arcep FTTH Network DigiWorld Summit 2011 IDATE
Mme Toledano Arcep FTTH Network DigiWorld Summit 2011 IDATE
IDATE DigiWorld
Iptv by gunjan negi
Iptv by gunjan negi
GunjanN
Ontornet
Ontornet
ontornet
An Overview Of The Telecom Industry For MBA Students
An Overview Of The Telecom Industry For MBA Students
Blue Elephant Consulting
Casestudy bsnl-090628043816-phpapp01
Casestudy bsnl-090628043816-phpapp01
atiyarahman
Amitabh Leveraging Cable Networks In India
Amitabh Leveraging Cable Networks In India
gunjan999906
Iptv report
Iptv report
Ravi Keerthi
Introduction to Telecom Business & Management (ETE 521 L2)
Introduction to Telecom Business & Management (ETE 521 L2)
Nazirul Islam Zico
La actualidad más candente
(19)
IPTV Services
IPTV Services
Broadband slide show
Broadband slide show
Atc presentation nbp
Atc presentation nbp
FibreCo Overview - AU, NZ, SG
FibreCo Overview - AU, NZ, SG
The Internet Situation in Lebanon
The Internet Situation in Lebanon
UK Telecoms & TV June 2012
UK Telecoms & TV June 2012
Bharti airtel20122008-1232180760609748-1
Bharti airtel20122008-1232180760609748-1
cablevision systems 2003ar
cablevision systems 2003ar
Hybrid digital broadcasting methods
Hybrid digital broadcasting methods
Bunang telecoms profile
Bunang telecoms profile
cablevision systems 2004ar
cablevision systems 2004ar
Mme Toledano Arcep FTTH Network DigiWorld Summit 2011 IDATE
Mme Toledano Arcep FTTH Network DigiWorld Summit 2011 IDATE
Iptv by gunjan negi
Iptv by gunjan negi
Ontornet
Ontornet
An Overview Of The Telecom Industry For MBA Students
An Overview Of The Telecom Industry For MBA Students
Casestudy bsnl-090628043816-phpapp01
Casestudy bsnl-090628043816-phpapp01
Amitabh Leveraging Cable Networks In India
Amitabh Leveraging Cable Networks In India
Iptv report
Iptv report
Introduction to Telecom Business & Management (ETE 521 L2)
Introduction to Telecom Business & Management (ETE 521 L2)
Similar a China Telecom: IPTV - Connected Life Experiences at Home
INTERNET PROTOCOL TELEVISION
INTERNET PROTOCOL TELEVISION
Subhashree Mishra
IDC Whitepaper: LTE Broadcast
IDC Whitepaper: LTE Broadcast
Qualcomm Research
Iptv White Paper June08 (MOCA)
Iptv White Paper June08 (MOCA)
Gonzalo Martín
Iptv slide
Iptv slide
Ravi Keerthi
TRPC Digital Bytes April 2020
TRPC Digital Bytes April 2020
TRPC Pte Ltd
IPTV India Progress Report 2009 by Knowledgefaber - Market Analysis
IPTV India Progress Report 2009 by Knowledgefaber - Market Analysis
Amit Goel
Henri Cew Apac Pt Telkom Indonesia
Henri Cew Apac Pt Telkom Indonesia
Henri Setiawan
Ghanacofie
Ghanacofie
Ethel Delali Cofie
Open Iptv Forum
Open Iptv Forum
niaznishu
Ovum ZTE Presentation Jakarta
Ovum ZTE Presentation Jakarta
Mastel Indonesia
Telecom industry
Telecom industry
marketingdaibs
CommunicAsia Daily News - Day 1
CommunicAsia Daily News - Day 1
Dr. Mazlan Abbas
The policy and prospects of China’s fixed broadband Market liberalization
The policy and prospects of China’s fixed broadband Market liberalization
Value Partners
Session 5 Kyung Ja Lee Communications Regulation Time To Start Over
Session 5 Kyung Ja Lee Communications Regulation Time To Start Over
guest6559451
Singapore present author priyanka singh
Singapore present author priyanka singh
priyanka singh
Telecom Italia - Cisco
Telecom Italia - Cisco
Cisco Case Studies
Telecom industry analysis
Telecom industry analysis
Heemanish Midde
UKBroadband
UKBroadband
ngcoin
IE essay application presentation
IE essay application presentation
Kamen Georgiev
Communications Regulation in the US and Europe
Communications Regulation in the US and Europe
International Institute of Communications
Similar a China Telecom: IPTV - Connected Life Experiences at Home
(20)
INTERNET PROTOCOL TELEVISION
INTERNET PROTOCOL TELEVISION
IDC Whitepaper: LTE Broadcast
IDC Whitepaper: LTE Broadcast
Iptv White Paper June08 (MOCA)
Iptv White Paper June08 (MOCA)
Iptv slide
Iptv slide
TRPC Digital Bytes April 2020
TRPC Digital Bytes April 2020
IPTV India Progress Report 2009 by Knowledgefaber - Market Analysis
IPTV India Progress Report 2009 by Knowledgefaber - Market Analysis
Henri Cew Apac Pt Telkom Indonesia
Henri Cew Apac Pt Telkom Indonesia
Ghanacofie
Ghanacofie
Open Iptv Forum
Open Iptv Forum
Ovum ZTE Presentation Jakarta
Ovum ZTE Presentation Jakarta
Telecom industry
Telecom industry
CommunicAsia Daily News - Day 1
CommunicAsia Daily News - Day 1
The policy and prospects of China’s fixed broadband Market liberalization
The policy and prospects of China’s fixed broadband Market liberalization
Session 5 Kyung Ja Lee Communications Regulation Time To Start Over
Session 5 Kyung Ja Lee Communications Regulation Time To Start Over
Singapore present author priyanka singh
Singapore present author priyanka singh
Telecom Italia - Cisco
Telecom Italia - Cisco
Telecom industry analysis
Telecom industry analysis
UKBroadband
UKBroadband
IE essay application presentation
IE essay application presentation
Communications Regulation in the US and Europe
Communications Regulation in the US and Europe
Más de Cisco Service Provider
SP 5G: Unified Enablement Platform
SP 5G: Unified Enablement Platform
Cisco Service Provider
SP Network Automation: Automated Operations Overview
SP Network Automation: Automated Operations Overview
Cisco Service Provider
[Whitepaper] Cisco Vision: 5G - THRIVING INDOORS
[Whitepaper] Cisco Vision: 5G - THRIVING INDOORS
Cisco Service Provider
Cisco at OFC 2016
Cisco at OFC 2016
Cisco Service Provider
[Infographic] Cisco Visual Networking Index (VNI): Mobile-Connected Devices p...
[Infographic] Cisco Visual Networking Index (VNI): Mobile-Connected Devices p...
Cisco Service Provider
[Infographic] Cisco Visual Networking Index (VNI): Mobile Users Growth
[Infographic] Cisco Visual Networking Index (VNI): Mobile Users Growth
Cisco Service Provider
Cisco Cloud-Scale Innovation Infographic
Cisco Cloud-Scale Innovation Infographic
Cisco Service Provider
Simplify Operations
Simplify Operations
Cisco Service Provider
Expand Your Market Opportunities
Expand Your Market Opportunities
Cisco Service Provider
Orchestrated Assurance
Orchestrated Assurance
Cisco Service Provider
Operator Drives Bandwidth Efficiency and Optimizes Satellite Link Performance
Operator Drives Bandwidth Efficiency and Optimizes Satellite Link Performance
Cisco Service Provider
Application Engineered Routing Segment Routing and the Cisco WAN Automation ...
Application Engineered Routing Segment Routing and the Cisco WAN Automation ...
Cisco Service Provider
Research Highlight: Independent Validation of Cisco Service Provider Virtuali...
Research Highlight: Independent Validation of Cisco Service Provider Virtuali...
Cisco Service Provider
Cisco Policy Suite for Service Providers
Cisco Policy Suite for Service Providers
Cisco Service Provider
Deploy New Technologies Quickly with Cisco Managed Services for Service Provi...
Deploy New Technologies Quickly with Cisco Managed Services for Service Provi...
Cisco Service Provider
Segment Routing: Prepare Your Network For New Business Models
Segment Routing: Prepare Your Network For New Business Models
Cisco Service Provider
Cisco Virtual Managed Services: Transform Your Business with Cloud-based Inn...
Cisco Virtual Managed Services: Transform Your Business with Cloud-based Inn...
Cisco Service Provider
Cisco Virtual Managed Services Solution
Cisco Virtual Managed Services Solution
Cisco Service Provider
Cisco cBR-8 Evolved CCAP: Deliver Scalable Network and Service Growth at a Lo...
Cisco cBR-8 Evolved CCAP: Deliver Scalable Network and Service Growth at a Lo...
Cisco Service Provider
IPv6: Unleashing The Power
IPv6: Unleashing The Power
Cisco Service Provider
Más de Cisco Service Provider
(20)
SP 5G: Unified Enablement Platform
SP 5G: Unified Enablement Platform
SP Network Automation: Automated Operations Overview
SP Network Automation: Automated Operations Overview
[Whitepaper] Cisco Vision: 5G - THRIVING INDOORS
[Whitepaper] Cisco Vision: 5G - THRIVING INDOORS
Cisco at OFC 2016
Cisco at OFC 2016
[Infographic] Cisco Visual Networking Index (VNI): Mobile-Connected Devices p...
[Infographic] Cisco Visual Networking Index (VNI): Mobile-Connected Devices p...
[Infographic] Cisco Visual Networking Index (VNI): Mobile Users Growth
[Infographic] Cisco Visual Networking Index (VNI): Mobile Users Growth
Cisco Cloud-Scale Innovation Infographic
Cisco Cloud-Scale Innovation Infographic
Simplify Operations
Simplify Operations
Expand Your Market Opportunities
Expand Your Market Opportunities
Orchestrated Assurance
Orchestrated Assurance
Operator Drives Bandwidth Efficiency and Optimizes Satellite Link Performance
Operator Drives Bandwidth Efficiency and Optimizes Satellite Link Performance
Application Engineered Routing Segment Routing and the Cisco WAN Automation ...
Application Engineered Routing Segment Routing and the Cisco WAN Automation ...
Research Highlight: Independent Validation of Cisco Service Provider Virtuali...
Research Highlight: Independent Validation of Cisco Service Provider Virtuali...
Cisco Policy Suite for Service Providers
Cisco Policy Suite for Service Providers
Deploy New Technologies Quickly with Cisco Managed Services for Service Provi...
Deploy New Technologies Quickly with Cisco Managed Services for Service Provi...
Segment Routing: Prepare Your Network For New Business Models
Segment Routing: Prepare Your Network For New Business Models
Cisco Virtual Managed Services: Transform Your Business with Cloud-based Inn...
Cisco Virtual Managed Services: Transform Your Business with Cloud-based Inn...
Cisco Virtual Managed Services Solution
Cisco Virtual Managed Services Solution
Cisco cBR-8 Evolved CCAP: Deliver Scalable Network and Service Growth at a Lo...
Cisco cBR-8 Evolved CCAP: Deliver Scalable Network and Service Growth at a Lo...
IPv6: Unleashing The Power
IPv6: Unleashing The Power
Último
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Neo4j
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
Martijn de Jong
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
The Digital Insurer
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Miguel Araújo
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
Remote DBA Services
🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘
RTylerCroy
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
lior mazor
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
Anna Loughnan Colquhoun
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
panagenda
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
apidays
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
Safe Software
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
UK Journal
Top 10 Most Downloaded Games on Play Store in 2024
Top 10 Most Downloaded Games on Play Store in 2024
SynarionITSolutions
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
Principled Technologies
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
The Digital Insurer
presentation ICT roal in 21st century education
presentation ICT roal in 21st century education
jfdjdjcjdnsjd
Manulife - Insurer Innovation Award 2024
Manulife - Insurer Innovation Award 2024
The Digital Insurer
Último
(20)
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Top 10 Most Downloaded Games on Play Store in 2024
Top 10 Most Downloaded Games on Play Store in 2024
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
presentation ICT roal in 21st century education
presentation ICT roal in 21st century education
Manulife - Insurer Innovation Award 2024
Manulife - Insurer Innovation Award 2024
China Telecom: IPTV - Connected Life Experiences at Home
1.
CLUE Case Study
China Telecom: IPTV Connected Life Experiences at Home Challenge/Opportunity EXECUTIVE SUMMARY In 2007, China Telecom’s annual profits fell 13 percent as many COMPANY PROFILE China Telecom Corporation Limited is a full customers replaced land-line voice services with mobile phones. services integrated operator and the world’s Income from its voice business fell 7.9 percent as the number of its largest wireline and broadband services provider, providing telecommunications and information in-service access lines fell 1.2 percent to 220 million (from 222.7 services including voice, mobile voice, data, video and multimedia in the People’s Republic million in 2006). The company determined that it needed to rapidly of China (PRC). increase its broadband and voice-alternative services to offset the COMPANY HISTORY decline in its voice business. China Telecom focused on IPTV as a Effective May 16, 2002, China Telecom was separated into China Netcom Communication potential revenue source for sustainable growth and profitability. Group Corporation in the North and China Telecom Corporation in territories in the West and South to generate competition and greater Since the company transitioned to a more advanced broadband efficiency. services strategy, video applications (including IPTV, video conferencing, and monitoring services) increased by more than 100 percent (and account for almost 5 percent of total revenue). China Telecom has added new revenue streams through on-demand and interactive IPTV services. However, there are challenges to overcome. Regulatory compliance is a major IPTV deployment issue. The government prohibits telecom operators from broadcasting media. Only four companies have received IPTV licenses: Shanghai Media Group (SMG); China Central Television (CCTV); Southern Media; and China Radio International. There is also extreme competition between IPTV operators and digital TV operators. China Telecom also has a major competitor: China Netcom. China Telecom and China Netcom operate IPTV in China’s southern and northern regions, respectively. China Netcom will be known as China Unicom in the future, as a result of a merger between the two telecom companies. © 2010 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. Page 1 of 3
2.
CLUE Case Study
Alliances/Partnerships ● Because of government regulations, the IPTV services are jointly operated by China Telecom and IPTV broadcasters. They partner to share their respective advantages. China Telecom provides access equipment, the service platform, and the broadband network. Broadcast operators have the IPTV licenses and contribute television programs and other video content resources. It has been suggested that this requirement for cooperation between telecoms and broadcast companies may be hindering the growth of IPTV. Strategy ● China Telecom has established partnerships with regulated media companies that have been awarded government IPTV licenses to deliver a bundled service that includes broadband and TV/video content. ● The number of IPTV subscribers tripled in 2008, mainly due to the 2008 Summer Olympics in Beijing, free- to-view packages (installing set-top boxes to IPTV customers free of charge with free service bundles), and Shanghai Media Group’s innovations in content, which allow users to pause and rewind live broadcasts, video-on-demand services, and localized information and targeted advertisements. ● Although operators make significant contributions by providing free set-top boxes, the gain in customers allows operators to profit by buying top-quality programs, introducing new technologies such as DRM (Digital Rights Management) to protect their content, and lowering costs. ● China Telecom simultaneously manages IPTV, mobile phone video information, and Internet video services. The company has set up a video information center in Shanghai, in which it combines and shares the video information for TVs, computers, and mobile phones (one source for multiuse). Success Factors/Metrics/Monetization ● China Telecom had 1.5 million IPTV users at the end of 2008, commanding 80 percent of the market. ● Revenue is shared with China Telecom and IPTV license holders (exact portion is unknown). ● In spite of a free package model, with a large customer base, service providers can deliver new advertising models (e.g., on-demand, localized, and targeted advertising). ● China Telecom is offering a bundled service (broadband and IPTV) to promote both services. ● In Shanghai, China Telecom provides promotional IPTV bundles to its 1 and 2 Mbps broadband subscribers. Under such promotions, 1 Mbps broadband subscribers are exempt from the RMB 310 (US$45.38) installation fee for IPTV, while 2 Mbps subscribers can access free IPTV services for two years. Shanghai Telecom has also launched a number of marketing campaigns to encourage subscribers to buy its 512 Kbps broadband packages to adopt 1, 2, or 3 Mbps broadband and IPTV service bundles. Company Background By the end of 2008, China Telecom had 214 million fixed-line telephone subscribers, 35.44 million mobile subscribers, and 47.18 million broadband customers. In May 2002, China Telecom was split into two competing companies operating in the north and south of China. One of the created companies, the larger one in the south, retained the name China Telecom; the other, China Network Communications Group Corp. (China Netcom or CNC), covers 10 provinces including the capital Beijing. In addition, that company merged with two small rivals, China Netcom and Jitong Network Communications, and took on the name China Netcom. China Telecom and China Netcom are free to build local telephone networks and offer local fixed-line services in each other’s territory and offer each other “fair and mutually beneficial access” to their respective local networks. They share the existing China Telecom long-distance network, with China Telecom allotted up to 70 percent of capacity and the rest going to China Netcom. © 2010 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. Page 2 of 3
3.
CLUE Case Study
References China Telecom web site: http://en.chinatelecom.com.cn Buddecomm report, Oct. 2008, “Asia Telecoms, mobile and broadband market overview.” CEInet IT Market Reporter, June 2009, “China set for IPTV explosion.” Interfax China Telecom Weekly, Nov. 2008, “Shanghai IPTV operators hit on sustainable biz model.” Paul Budde Communication Pty Ltd, Aug. 2009, “China—Major telecom operators: Overview & statistics.” Paul Budde Communication Pty Ltd, Nov. 2009, “China—Convergence: Triple play & digital TV.” China Economic Information Service, Nov. 2009, “China Telecom sets up Shanghai video information center.” Interfax China Telecom Weekly, July 2009, “China Telecom seeking more strategic alliances with regional govts for IPTV business.” Printed in USA FLGD 08867 02/10 © 2010 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. Page 3 of 3
Descargar ahora