Cisco Service Provider Vision and Strategy: Business Transforming Through Innovation

This presentation highlights the progress made in SDN/NFV in the past year. In terms of technology we have started to talk about use cases that require much deeper integration with existing network infrastructure. New revenues are increasingly becoming the dominant business rationale for adopting SDN and NFV – a shift from a CAPEX/OPEX driven focus last year. More importantly, we are evaluating the operational impacts of the migration and this is widely expected to be the long tail of this network evolution journey.

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All businesses are becoming software companies and all are becoming "information enabled". In the near future companies will be dependent on 10x the IT capacity yet they will not have 10x the budget to deliver it. This means the approach must change. Leveraging cloud to deliver software at a faster pace exposes the company to higher levels of risk. This means they have to burden IT with policies that slow down development efforts. As the massive growth of information technology services places increasing demand on the datacenter it is important to re-architect the underlying infrastructure, allowing companies and end-users to benefit from an increasingly services-oriented world. Datacenters need to deliver on a new era of rapid service delivery. Across network, storage and compute there is a need for a new approach to deliver the scale and efficiency required to compete in a future where "hyperscale" is a pre-requisite. The Ericsson HDS 8000 delivers a complete datacenter and cloud platform based on Intel® Rack Scale Architecture. http://www.ericsson.com/spotlight/cloud

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Cisco Tech Advantage Webinar. June 4th, 2014 Video: http://youtu.be/RkmMi9qea5Y IoT is everywhere, from smart meters on houses to parking sensors in the ground – all devices are connected to the Internet. Internet engineers are helping traditional industries solve new industrial world challenges by connecting billions of new devices. An exciting part of the IoT journey is the integration between both worlds: Information Technology (IT) and Operation Technology (OT). For that a systems approach is required to scale the existing Internet infrastructure to accommodate IoT use cases, while making IT technology easy to adopt for OT operators. In this session you will learn: IoT infrastructure challenges and the need for open standards and partner ecosystem Key elements to build large-scale IoT systems as IPv6, access control, plug and play, distributed intelligence and contextual awareness Introduction to fog computing and advantages of extending cloud computing and services Looking ahead to the future

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Orchestrated Assurance

Providing network connectivity and services, such as data, voice, live TV, high- definition (HD) on-demand video, and mobile services, EMC caters to customers with operations in some of the most remote corners of the planet. Managing satellite bandwidth requires sophisticated monitoring tools to ensure consistent performance of voice, video and data during events, such as rain, that can affect the quality. This telecommunications leader prides itself on delivering carrier-class services through its global mobility platform, using its hybrid satellite and terrestrial broadband network. The EMC network features fully meshed, Multiprotocol Label Switching (MPLS) enabled and interconnected teleports in the United States, Europe, South America, Africa, and Asia. With EMC’s proprietary tools, it can manage and optimize every megabyte delivered. Its customer-facing tools further maximize every bit delivered over each customer’s WAN and LAN.

Operator Drives Bandwidth Efficiency and Optimizes Satellite Link Performance

The Cisco® Application Engineered Routing solution provides end-to-end control over how the network infrastructure transports applications. In the past, dedicated clusters of servers would deliver specific applications, but the number and diversity of applications continue to increase as the infrastructure becomes more converged. Traffic patterns are dynamically changing and new applications come with specific transport requirements. Combining Segment Routing (SR) with the Cisco WAN Automation Engine (WAE) provides the necessary intelligence to optimize network resources and make informed decisions dynamically, helping to ensure a consistent, high-quality customer experience. This white paper describes SR and the Cisco WAE and highlights how they work together to deliver an intelligent, dynamic, highly optimized network.

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Service providers want to know how they can build and run programmable, intelligent, responsive, efficient, flexible, and highly secure yet open networks with a high degree of automation. They want to be able to configure and activate new services quickly, utilize emerging cloud capabilities, and meet customer needs. Nimble, smart innovators in the global communications and networking industry are working on the answers and coming up with solutions every day. But providers need to know if these next-generation technologies can already meet their requirements today

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In the world of service providers and networks, the demand for new and better services continue to grow, while the networks must expand and quickly adapt to these demands. One way that operators are evolving their network is to adopt some of the latest technologies like NFV (network functions virtualization). Infonetics recently found that 35 percent of the worldwide telecom carriers they surveyed are planning to deploy NFV in 2015. They are doing this because they believe that NFV and its SDN (software-defined networking) architecture will deliver benefits in service agility and new revenue, operational efficiencies and capex savings. Finding new ways to build revenue paths out of the network is critical for operators today as they innovate to find new sources of revenues. Operators have been looking to Policy to help them find new ways to find value in their network. Specifically, they need a policy platform which can help them quickly adapt to build new services and even new networks for other operators or enterprises. We are now announcing the availability of Cisco Policy Suite version 7.5 for download. With it, operators will benefit from NFV-based policy enforcement and new access selection technologies. These new capabilities are enabling service providers to not only use policy software to open new services and markets, but they are also providing policy to the handset to ensure the best access method for the end user.

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Service providers’ businesses and operations are undergoing major changes. New initiatives, like IP convergence, cloud, software-defined networks and network virtualization, are driving new business models. These initiatives are also creating opportunities for new revenue streams and greater efficiencies. Speed, agility and flexibility are required for fast access to IT and new applications. Now is the time to invest effort and resources in figuring out how to make this opportunity work for you. You have a chance to disrupt rather than being disrupted.

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Segment routing is a network technology focused on addressing the pain points of existing IP and Multiprotocol Label Switching (MPLS) networks in terms of simplicity, scale, and ease of operation. It’s a foundation for application engineered routing because it prepares the networks for new business models where applications can direct network behavior. Segment routing seeks the right balance between distributed intelligence and centralized optimization and programming. It was built for the software-defined networking (SDN) era. Segment routing enables enhanced packet forwarding behavior. It enables a network to transport unicast packets through a specific forwarding path, other than the normal shortest path that a packet usually takes. This capability benefits many use cases, and you can build those specific paths based on application requirements. Segment routing uses the source routing paradigm. A node, usually a router but it can also be a switch, a trusted server, or a virtual forwarder running on a hypervisor, steers a packet through an ordered list of instructions, called segments. A segment can represent any instruction, topological or service-based. A segment can have a local semantic to a segment-routing node or global within a segment-routing network. Segment routing allows you to enforce a flow through any topological path and service chain while maintaining per-flow state only at the ingress node to the segment-routing network. To be aligned with modern IP networks, segment routing supports equal-cost multipath (ECMP) by design, and the forwarding within a segment-routing network uses all possible paths, when desired.

Segment Routing: Prepare Your Network For New Business Models

Service providers face big challenges along with tremendous opportunities. Maturing technologies such as software-defined networking (SDN), network function virtualization (NFV), cloud, and open-source software are enabling exciting business innovations and market disruptions. To keep up with the pace of change today, you need to rethink how to engage with your customers to meet their business needs. At Cisco, we have the right approach to harness the transformative power of the cloud, SDN, and NFV. The Cisco® Virtual Managed Services Solution portfolio provides a rich set of secure cloud-based network services with prepackaged software capabilities over any access technology. The Cisco Virtual Managed Services solution makes it easy for you to deploy, manage, and sell new premium cloud managed services while reducing current operating expenditures (OpEx) and accelerating time to revenue.

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Imagine if you could deploy highly secure new services at web speed on demand to customers and partners - complete with personalized capabilities. With this environment you’re creating innovative new services in minutes, not months, accelerating your time-to-revenue while reducing operational costs on an open platform. You have pre-packaged software service solutions that help you transform your business and the businesses of your customers. And you’re letting your customers use their existing customer premises equipment (CPE), to connect to virtual services from the cloud, reducing capital costs and business risk associated with rolling out new services. It’s all possible with the Cisco Virtual Managed Services Solution based on the combination of the complementary Cisco Evolved Programmable Network (EPN) and the Cisco Evolved Services Platform (ESP). This open infrastructure and software combined with industry leading service orchestration, software-defined networking (SDN), and network functions virtualization (NFV) technologies automate the delivery of business services tailored to your customers from the cloud.

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An explosion of new over-the-top (OTT) video services and consumer devices is placing huge demand on cable access networks. To compete for new customers and retain the loyalty of existing ones, multiple system operators (MSOs) will need to expand capacity substantially, rolling out new services and gigabit tiers. As they strive to meet insatiable market demand and stay competitive, MSOs are looking at significant access network capital expenditures (CapEx) increases over the next 5 years - and steadily rising operating expenses (OpEx) due to higher power costs and a larger network footprint. But current integrated Cisco® Converged Cable Access Platform (CCAP) solutions are limited to supporting only 24 to 32 channels per service group, and they are not designed to support DOCSIS® 3.1 at scale. Using these platforms, MSOs would need to significantly increase CapEx spend in order to compete with gigabit billboard rates and keep pace with growth. Alternatively, MSOs can use the Cisco cBR-8 Converged Broadband Router, a full-spectrum CCAP-compliant platform that is designed to support DOCSIS 3.1. The Cisco cBR-8 enables cable operators to offer multigigabit broadband and Internet of Everything (IoE) services, and provide a path to virtualization. It empowers MSOs to scale economically to deliver more capacity and best-in-class services with much lower total cost of ownership (TCO). This white paper examines the consumer trends affecting cable access networks and the projections for how the network and services will evolve in the coming years. It provides a long-term economic analysis of an evolved access network using the Cisco cBR-8, compared with competitive Advanced Telecommunications Computing Architecture (ATCA) platforms. And it demonstrates how MSOs will be able to meet capacity and service demands over the next several years at a 40-percent savings in hardware, space, and power costs.

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Network Innovations Driving Business Transformation

Application-Engineered Routing Application programs the Segment Routing network to deliver end-to-end per-flow policy from DC through WAN to end-user Adding value at your own pace – Leveraging the existing MPLS dataplane without any change. SW upgrade only. – Simplification, Automated 50msec FRR, per-domain and then end-to-end policies Economic gains – Improved service richness and velocity – Optimized CAPEX and OPEX thanks to the simplicity of the SR architecture Segment Routing deployments in CY15 in all the markets – WEB, SP, Entreprise Strong partnership with lead operator group Commitment to standardization and multi-vendor support

Introducing Application Engineered Routing Powered by Segment Routing

About the European Advanced Networking Test Center  Vendor independent network quality assurance since 1991  Unique technical expertise of network design and testing in latest technology areas  20-year testing experience matches highest quality standards. Cisco’s NSO is an orchestration tool  Enabled by Tail-f division of Cisco  Interfaced with two layers  Northbound programmable interface to service tools (CLI, JSON- RPC, REST...)  Southbound network elements interface (NETCONF, SNMP...) EANTC verification areas of Cisco’s NSO  Service enablement, restoration, verification  Configuration push, update, repair and error mitigation  Multi-vendor capabilities

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