SlideShare una empresa de Scribd logo
1 de 27
Facebook mobile
Facebook
Twitter
DirectDirect
Brand Journalism
Brand Journalism

Más contenido relacionado

Destacado

Point Of Difference
Point Of DifferencePoint Of Difference
Point Of DifferenceRally Royale
 
Introduction to Cultural Branding and How it Relatos to Past Branding Models
Introduction to Cultural Branding and How it Relatos to Past Branding ModelsIntroduction to Cultural Branding and How it Relatos to Past Branding Models
Introduction to Cultural Branding and How it Relatos to Past Branding ModelsHenri Weijo
 
Brand Positioning
Brand PositioningBrand Positioning
Brand PositioningCiti bank
 

Destacado (6)

Point Of Difference
Point Of DifferencePoint Of Difference
Point Of Difference
 
Crafting the brand positioning part 2
Crafting the brand positioning part 2Crafting the brand positioning part 2
Crafting the brand positioning part 2
 
Cultural Brand Analysis_Nike
Cultural Brand Analysis_NikeCultural Brand Analysis_Nike
Cultural Brand Analysis_Nike
 
Introduction to Cultural Branding and How it Relatos to Past Branding Models
Introduction to Cultural Branding and How it Relatos to Past Branding ModelsIntroduction to Cultural Branding and How it Relatos to Past Branding Models
Introduction to Cultural Branding and How it Relatos to Past Branding Models
 
basic research mcqs
basic research mcqsbasic research mcqs
basic research mcqs
 
Brand Positioning
Brand PositioningBrand Positioning
Brand Positioning
 

Más de Cision

Cision Study: Gig Economy Media Reporting Disconnected from Worker Reality
Cision Study: Gig Economy Media Reporting Disconnected from Worker RealityCision Study: Gig Economy Media Reporting Disconnected from Worker Reality
Cision Study: Gig Economy Media Reporting Disconnected from Worker RealityCision
 
Create Better Brand Content…All Year Long
Create Better Brand Content…All Year LongCreate Better Brand Content…All Year Long
Create Better Brand Content…All Year LongCision
 
The New Kid on the Block is Back: Why Earned Media is Back in the Driver’s Seat
The New Kid on the Block is Back: Why Earned Media is Back in the Driver’s Seat The New Kid on the Block is Back: Why Earned Media is Back in the Driver’s Seat
The New Kid on the Block is Back: Why Earned Media is Back in the Driver’s Seat Cision
 
Set Yourself Up For Holiday Gift Guide Success
Set Yourself Up For Holiday Gift Guide SuccessSet Yourself Up For Holiday Gift Guide Success
Set Yourself Up For Holiday Gift Guide SuccessCision
 
Analyzing Back-To-School Shopping Behaviors
Analyzing Back-To-School Shopping BehaviorsAnalyzing Back-To-School Shopping Behaviors
Analyzing Back-To-School Shopping BehaviorsCision
 
Advanced Analytics: Are your campaigns effective?
Advanced Analytics:  Are your campaigns effective?Advanced Analytics:  Are your campaigns effective?
Advanced Analytics: Are your campaigns effective?Cision
 
Are Your Grassroots Efforts Generating Enough Buzz?
Are Your Grassroots Efforts Generating Enough Buzz?Are Your Grassroots Efforts Generating Enough Buzz?
Are Your Grassroots Efforts Generating Enough Buzz?Cision
 
Understanding Editorial Calendars
Understanding Editorial CalendarsUnderstanding Editorial Calendars
Understanding Editorial CalendarsCision
 
Team Up With Social Influencers
Team Up With Social InfluencersTeam Up With Social Influencers
Team Up With Social InfluencersCision
 
How to Monitor Anything Social: 2016 Federal Budget Analysis
How to Monitor Anything Social: 2016 Federal Budget AnalysisHow to Monitor Anything Social: 2016 Federal Budget Analysis
How to Monitor Anything Social: 2016 Federal Budget AnalysisCision
 
How to Launch an Enterprise-Wide Content Strategy
How to Launch an Enterprise-Wide Content StrategyHow to Launch an Enterprise-Wide Content Strategy
How to Launch an Enterprise-Wide Content StrategyCision
 
Convert More Customers with Video + Social
Convert More Customers with Video + Social Convert More Customers with Video + Social
Convert More Customers with Video + Social Cision
 
Create Standout PAC Communication for 2016
Create Standout PAC Communication for 2016Create Standout PAC Communication for 2016
Create Standout PAC Communication for 2016Cision
 
The New Rules of Media Pitching
The New Rules of Media PitchingThe New Rules of Media Pitching
The New Rules of Media PitchingCision
 
Understanding The Big Data Mess
Understanding The Big Data MessUnderstanding The Big Data Mess
Understanding The Big Data MessCision
 
Sanders vs Clinton: Post Nevada Debate
Sanders vs Clinton: Post Nevada DebateSanders vs Clinton: Post Nevada Debate
Sanders vs Clinton: Post Nevada DebateCision
 
How 10 Minutes Using Cision led to a 5 Minute Segment on NBC's "Today"
How 10 Minutes Using Cision led to a 5 Minute Segment on NBC's "Today"How 10 Minutes Using Cision led to a 5 Minute Segment on NBC's "Today"
How 10 Minutes Using Cision led to a 5 Minute Segment on NBC's "Today"Cision
 
6 Steps to Developing a Content-First Marketing Strategy
6 Steps to Developing a Content-First Marketing Strategy6 Steps to Developing a Content-First Marketing Strategy
6 Steps to Developing a Content-First Marketing StrategyCision
 
Could Your Brand Handle A Shark Attack? Prepare For Crises Lurking Beneath Yo...
Could Your Brand Handle A Shark Attack? Prepare For Crises Lurking Beneath Yo...Could Your Brand Handle A Shark Attack? Prepare For Crises Lurking Beneath Yo...
Could Your Brand Handle A Shark Attack? Prepare For Crises Lurking Beneath Yo...Cision
 
From A to Z: Blogging and Content for PR
From A to Z: Blogging and Content for PRFrom A to Z: Blogging and Content for PR
From A to Z: Blogging and Content for PRCision
 

Más de Cision (20)

Cision Study: Gig Economy Media Reporting Disconnected from Worker Reality
Cision Study: Gig Economy Media Reporting Disconnected from Worker RealityCision Study: Gig Economy Media Reporting Disconnected from Worker Reality
Cision Study: Gig Economy Media Reporting Disconnected from Worker Reality
 
Create Better Brand Content…All Year Long
Create Better Brand Content…All Year LongCreate Better Brand Content…All Year Long
Create Better Brand Content…All Year Long
 
The New Kid on the Block is Back: Why Earned Media is Back in the Driver’s Seat
The New Kid on the Block is Back: Why Earned Media is Back in the Driver’s Seat The New Kid on the Block is Back: Why Earned Media is Back in the Driver’s Seat
The New Kid on the Block is Back: Why Earned Media is Back in the Driver’s Seat
 
Set Yourself Up For Holiday Gift Guide Success
Set Yourself Up For Holiday Gift Guide SuccessSet Yourself Up For Holiday Gift Guide Success
Set Yourself Up For Holiday Gift Guide Success
 
Analyzing Back-To-School Shopping Behaviors
Analyzing Back-To-School Shopping BehaviorsAnalyzing Back-To-School Shopping Behaviors
Analyzing Back-To-School Shopping Behaviors
 
Advanced Analytics: Are your campaigns effective?
Advanced Analytics:  Are your campaigns effective?Advanced Analytics:  Are your campaigns effective?
Advanced Analytics: Are your campaigns effective?
 
Are Your Grassroots Efforts Generating Enough Buzz?
Are Your Grassroots Efforts Generating Enough Buzz?Are Your Grassroots Efforts Generating Enough Buzz?
Are Your Grassroots Efforts Generating Enough Buzz?
 
Understanding Editorial Calendars
Understanding Editorial CalendarsUnderstanding Editorial Calendars
Understanding Editorial Calendars
 
Team Up With Social Influencers
Team Up With Social InfluencersTeam Up With Social Influencers
Team Up With Social Influencers
 
How to Monitor Anything Social: 2016 Federal Budget Analysis
How to Monitor Anything Social: 2016 Federal Budget AnalysisHow to Monitor Anything Social: 2016 Federal Budget Analysis
How to Monitor Anything Social: 2016 Federal Budget Analysis
 
How to Launch an Enterprise-Wide Content Strategy
How to Launch an Enterprise-Wide Content StrategyHow to Launch an Enterprise-Wide Content Strategy
How to Launch an Enterprise-Wide Content Strategy
 
Convert More Customers with Video + Social
Convert More Customers with Video + Social Convert More Customers with Video + Social
Convert More Customers with Video + Social
 
Create Standout PAC Communication for 2016
Create Standout PAC Communication for 2016Create Standout PAC Communication for 2016
Create Standout PAC Communication for 2016
 
The New Rules of Media Pitching
The New Rules of Media PitchingThe New Rules of Media Pitching
The New Rules of Media Pitching
 
Understanding The Big Data Mess
Understanding The Big Data MessUnderstanding The Big Data Mess
Understanding The Big Data Mess
 
Sanders vs Clinton: Post Nevada Debate
Sanders vs Clinton: Post Nevada DebateSanders vs Clinton: Post Nevada Debate
Sanders vs Clinton: Post Nevada Debate
 
How 10 Minutes Using Cision led to a 5 Minute Segment on NBC's "Today"
How 10 Minutes Using Cision led to a 5 Minute Segment on NBC's "Today"How 10 Minutes Using Cision led to a 5 Minute Segment on NBC's "Today"
How 10 Minutes Using Cision led to a 5 Minute Segment on NBC's "Today"
 
6 Steps to Developing a Content-First Marketing Strategy
6 Steps to Developing a Content-First Marketing Strategy6 Steps to Developing a Content-First Marketing Strategy
6 Steps to Developing a Content-First Marketing Strategy
 
Could Your Brand Handle A Shark Attack? Prepare For Crises Lurking Beneath Yo...
Could Your Brand Handle A Shark Attack? Prepare For Crises Lurking Beneath Yo...Could Your Brand Handle A Shark Attack? Prepare For Crises Lurking Beneath Yo...
Could Your Brand Handle A Shark Attack? Prepare For Crises Lurking Beneath Yo...
 
From A to Z: Blogging and Content for PR
From A to Z: Blogging and Content for PRFrom A to Z: Blogging and Content for PR
From A to Z: Blogging and Content for PR
 

Último

Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...amitlee9823
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangaloreamitlee9823
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...Any kyc Account
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...Aggregage
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...rajveerescorts2022
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with CultureSeta Wicaksana
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...Paul Menig
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Delhi Call girls
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 

Último (20)

Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 

Brand Journalism

Notas del editor

  1. “Brand Journalism is embedded storytellers humanizing your organization.” @ikepigott #Demand13 http://ike4.me/d13hDS8
  2. “Brand Journalism isn’t puffery, isn’t tweaked releases, and isn’t easy.” @ikepigott #Demand13 http://ike4.me/d13iDS9
  3. “Brand Journalism is NOT Content Marketing. No funnels, no campaigns.” @ikepigott #Demand13 http://ike4.me/d13iDS11
  4. "There aren't enough bodies in newsrooms to get the mindshare you need." - @ikepigott #Demand13 http://ike4.me/d13bDS2
  5. "You need many levels of buy-in before you can embed your own newsroom." - @ikepigott #Demand13 http://ike4.me/d13aDS1
  6. "Strategy should always be informed by measurement, but that's not the first hurdle." @ikepigott #Demand13 http://ike4.me/d13cDS4
  7. “Sometimes the hardest part is recognizing there is a story to tell” - @ikepigott #Demand13 http://ike4.me/d13dDS5
  8. “Your team will have to rethink roles, and eventually how to grow your news” - @ikepigott #Demand13 http://ike4.me/d13eDS6
  9. “Brand Newsrooms must evolve. You will never launch if it must be perfect.” - @ikepigott #Demand13 http://ike4.me/d13fDS7
  10. “Brand Journalism is a work-in-progress. If you’re not measuring, you’re not learning.” @ikepigott #Demand13 http://ike4.me/d13jDS10
  11. 60% of our traffic is coming from Twitter and Facebook.http://clicktotweet.com/Pv1UM
  12. Some @ikepigott guy just blew us away at #Demand13, then showed us how he did it! http://ike4.me/d13k