Watch the full webinar replay with audio here: http://bit.ly/1dhucM9 What will drive the biggest revenues for marketers in 2014? Will Vine be a must-have or has-been? Which wearable tech will take off? Peer into Geoff Livingston’s crystal ball to identify and leverage the marketing platforms and trends that will move the needle for your business next year. Get the foresight you need to stay ahead of competitors, generate more leads and drive more revenue in 2014! Learn to: -Develop customized mobile campaigns with existing tools -Upgrade automated marketing efforts by doing more than emails -Create native advertising campaigns without eroding customer trust About the Speaker: Geoff Livingston is the founder of Tenacity5 Media, a marketing consultancy serving companies and nonprofits. Geoff has advised more than 10 members of the Fortune 500, including AT&T, eBay, Ford and Google. He has also written four books, including co-authoring “Marketing in the Round” and “Welcome to the Fifth Estate.”

1. Happy Reve-New Year!
With Geoff Livingston

2. Five Big Marketing Trends
for 2014

3. A Special Webinar
Created for Vocus
• Presented by Author and Tenacity5 Media
Founder Geoff Livingston (@geoffliving)
@geoffliving
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4. The Five Trends for 2014
1) Mobile dominates
2) Glass loses to the wrist
3) Vine wins the social
networking video war
4) Native advertising best
practices emerge
5) Marketers go beyond
email with automation
solutions
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5. 1) Mobile Takes Precedence
• Mobile accounts for 31%
of all traffic (IBM)
• 17% of Cyber Monday
sales occurred via mobile
(IBM)
• Smartphones outselling
computers
• Tablets are generating
more page views than
computers or
smartphones (Adobe)
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6. 2014 Will Bring
Separation
• Some brands offer
mobile sites
• Bounce rate for those
without mobile is
extremely high
• Apps allow intense
brand experiences
• Context created by
mobile location data
• Loyalty is created now
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7. The End Game for Mobile
• Mobile number
permission becomes a
priority
• Earned media drives
credibility & sales
• ROI: SMS based deals
• ROI: Location data
allows geofencing –
intelligent ads and
content
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8. Mobile Action: Adaptive
vs. Responsive Design
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9. Mobile Action: Use Local
Extensions for Search
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10. Mobile Action: Build
Specific Landing Pages
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11. Mobile Action:
Collect Numbers
Source: VentureBeat
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12. 2) Glass vs the Wrist
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13. Wearable Media Action:
Rich Media Production
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14. Wearable Media Action:
visuals with short text
• Visual assets include
photos and graphics
• Smart calls to action
– Savable coupons
– Mobile only deals
– Trigger by proximity
• Understand that a
mobile attraction often
ends on a computer
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15. Wearable Media Action:
Audio
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16. Wearable Media Action:
Video
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17. 3) The Rise of Vine
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18. Why Vine May Be
Your Best Option
• No formal business
offering on SnapChat
• No formal record for
SnapChat (viral only)
• Instagram more
established, but getting
complicated & busy
• Vine is a pure play
• Twitter’s stronger ad
networks
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19. Action: Master Vine
(and Mobile Video)
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20. 4) Native Ads Grow Up
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21. The Core Issue Is Trust
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22. Native Ads Action:
Disclosure
• Always disclose in the
first two lines, and
show the brand
• The P&G Way: Treat it
like a branding opp
• Insist on attribution
through all publication
touches
• Think 1950s: Sponsor
great content
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23. Speaking of Plugs…
The Next Vocus Webinar Is on
Native Ads with Steve Rubel
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24. 5) Marketing Automation
Gets Serious
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25. Automation
Core Disconnects
• Marketers tend to come
evolve from a creative
or PR discipline
• Interfaces and usability
an issue
• Lead scoring, social
integration, web
tracking and landing
pages not first steps in
traditional marketing
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26. Automation Action:
Begin with KPIs
Image by Ben Buchanan
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27. Automation Action:
Understand Lead Paths
Image by Rapidan
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28. Automation Action:
Campaign Approach
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29. Automation Action: Build
Content Appropriately
• Social content
• Value add web site
based content
• Emails
• Customized contextual
content
• After the sale!
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30. BONUS: Five More 2014
Predictions!
6. Social media loses
luster to other tactics
7. Marketing analyst is
the hot job (big data)
8. Google incurs federal
antitrust action
9. Content moves toward
depth (events, etc.)
10. Coin changes
everything
30 #vocuswebinar
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31. Thank You! Questions?
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32. The Vocus Family
About Vocus
Vocus is a leading provider of cloud marketing software that helps
businesses reach and influence buyers across social networks, online and
through media. Vocus provides an integrated suite that combines social
marketing, search marketing, email marketing and publicity into a
comprehensive solution to help businesses attract, engage and retain
customers. Vocus software is used by more than 120,000 organizations
worldwide and is available in seven languages. Vocus is based in Beltsville,
MD with offices in North America, Europe and Asia. For further information,
please visit http://www.vocus.com or call (800) 345-5572
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