View the full webinar replay here: http://resources.vocus.com/EkaterinaWalter?source=SM Want to be a marketing leader in your team, business or industry? “Think like Zuck,” says Ekaterina Walter, author of the best seller that cracked the code to Mark Zuckerberg’s Facebook success. These are the teaser slides to Ekaterina's recent Vocus Webinar. Watch the full replay to learn how to apply Zuck’s entrepreneurial techniques to your company’s marketing performance. Discover how to: Lead - Create cross-silo teams of marketers who share your passion. Succeed - Take intelligent risks to learn and improve your tactics. Inspire - Empower your most engaged customers to build your business. About the Speaker: Ekaterina Walter is the author of the Wall Street Journal best-selling book “Think Like Zuck.” She is a co-founder and CMO at Branderati, whose clients include DirecTV, DeWalt and L’Oreal. An industry thought leader, Ekaterina speaks about marketing internationally and received the SoMe Marketer of the Year award in 2013. View the full webinar replay here: http://resources.vocus.com/EkaterinaWalter?source=SM

1. Market Like Zuck!
With Ekaterina Walter

2. Ekaterina Walter
Co-founder and CMO, Branderati

3. Photography Credit:
Alexander Diana
Andrew Tomayko
The Five Business Secrets
of Mark Zuckerberg
Ekaterina Walter
Author of “Think Like Zuck”
Ekaterina Walter | @Ekaterina | @Vocus | #VocusWebinar

4. “I know it sounds corny, but I‟d love to
improve people‟s lives, Especially socially…
Making the world more open
is not an overnight thing. It‟s a ten-to-fifteen
year thing.
~Mark Zuckerberg
PASSION
Ekaterina Walter | @Ekaterina | @Vocus | #VocusWebinar

5. PASSION
Ekaterina Walter | @Ekaterina | @Vocus | #VocusWebinar

6. “At Facebook, we‟re inspired by technologies
that have revolutionized how people spread
and consume information. We often talk about
inventions like the printing press and the television—
by simply making communication more efficient,
they led to a complete transformation of many
important parts of society. They gave more people a
voice. They encouraged progress. They changed the
way society was organized. They brought us closer
together.
~Mark Zuckerberg
PURPOSE
Ekaterina Walter | @Ekaterina | @Vocus | #VocusWebinar

7. “I think as a company, if you can
get those two things right—
having a clear direction on
what you are trying to do and
bringing in great people who
can execute on the stuff—then
you can do pretty well.”
~Mark Zuckerberg
PEOPLE
Ekaterina Walter | @Ekaterina | @Vocus | #VocusWebinar

8. “We look for people who are passionate
about something. In a way, it almost doesn‟t matter what you‟re passionate
about. What we really look for when we‟re interviewing people is what
they‟ve shown an initiative to do on their own.”
~Mark Zuckerberg
PEOPLE
Ekaterina Walter | @Ekaterina | @Vocus | #VocusWebinar

9. “The Hacker Way is an approach to building that involves
continuous improvement and iteration. Hackers believe that
something can always be better, and that nothing is ever
complete. They just have to go fix it—often in the face of
people who say it‟s impossible or are content with the status
quo… There‟s a hacker mantra that you‟ll hear a lot around
Facebook offices: „Code wins arguments.‟”
~Mark Zuckerberg
PRODUCT
Ekaterina Walter | @Ekaterina | @Vocus | #VocusWebinar

10. “So many businesses get worried about
looking like they might make a mistake,
they become afraid to take any
risk. Companies are set up so that people
judge each other on failure. I am not going
to get fired if we have a bad year. Or a bad
five years. I don‟t have to worry about
making things look good if they‟re not. I can
actually set up the company to
create value.”
~Mark Zuckerberg
PRODUCT
Ekaterina Walter | @Ekaterina | @Vocus | #VocusWebinar

11. I think the reason [Mark and I are] a good fit is we spent most of our time talking
about what we both care about and what motivated us, and I could see
from Mark that what he really wanted to build was something that
fundamentally was going to change who we are and how we interact.
—Sheryl Sandberg, Facebook’s COO
Sheryl has been my partner in running Facebook and
has been central to our growth and success over the years.
— Mark Zuckerberg, Facebook’s CEO
PARTNERSHIPS
Ekaterina Walter | @Ekaterina | @Vocus | #VocusWebinar

12. “Helping a billion people connect
is amazing, humbling and by far the thing
I am most proud of in my life.”
~Mark Zuckerberg
Ekaterina Walter | @Ekaterina | @Vocus | #VocusWebinar

13. Photography Credit:
Alexander Diana
Andrew Tomayko
Ekaterina Walter
author of
“Think Like Zuck: The Five Business Secrets of
Facebook's Improbably Brilliant CEO Mark Zuckerberg”
http://bit.ly/think-like-zuck
www.EkaterinaWalter.com
@Ekaterina
Ekaterina Walter | @Ekaterina | @Vocus | #VocusWebinar

14. Thanks for attending!
#VocusWebinar @vocus

15. The Vocus Family
About Vocus
Vocus is a leading provider of cloud marketing software that helps
businesses reach and influence buyers across social networks, online and
through media. Vocus provides an integrated suite that combines social
marketing, search marketing, email marketing and publicity into a
comprehensive solution to help businesses attract, engage and retain
customers. Vocus software is used by more than 120,000 organizations
worldwide and is available in seven languages. Vocus is based in Beltsville,
MD with offices in North America, Europe and Asia. For further information,
please visit http://www.vocus.com or call (800) 345-5572
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