Read the full report here: http://bit.ly/1euaq4p Vocus’ fifth annual State of the Media Report compiled the responses of more than 250 local, regional and national reporters so you can leverage today’s trends with cutting edge PR tactics. The report will help you: -Earn more coverage by pitching reporters on platforms they favor. -Build relationships with influencers on their preferred social networks. -Develop visual and conversational assets that reporters seek for stories. -Adapt to the current media landscape with the latest stats about the media. Don’t miss the chance to get ahead of your competition. Download your State of the Media Report 2014 now: http://bit.ly/1euaq4p

2. The State of Traditional Media &
Social Media
Today, breaking news
often hits Twitter first.
Monitoring social media
has become an
important source for
journalists.

3. Social Media Widens
Scope
• Social media brings the ordinary person with the
funny or extraordinary story into the mainstream
through viral video, photo or blog post, which is
then picked up by mainstream news outlets.
• The level of engagement has evolved so much
through social media that radio really isn’t a oneway medium anymore.

4. Reporters Use Social
Traditionally, reporters
would spend a portion of
their day working the
phones to find interviews for
stories they are working on.
If they have no luck, they
get assigned to a new story.
With social media
interaction, this is changing.

5. Top Networks for the Media
• Facebook and Twitter continue to be the top social
networks for reporters; Pinterest, LinkedIn and Google+
also remain popular choices.
• Two platforms to keep an eye on:
– Newsle tracks social media friends on Facebook and
LinkedIn for mentions in the news.
– About.me allows people to build a photo-friendly
personal homepage.

6. Survey Results

7. Survey Results

8. Survey Results

9. Survey Results

10. Survey Results

11. Survey Results

12. Survey Results

13. Survey Results

14. The State of Newspapers
•
•
•
•
128 papers folded
900+ Patch sites gutted
20 papers launched
Paywalls a dominant
theme
• Growing dependency on
mobile devices

15. The State of Magazines
• 97 new magazines
– 59 print, 38 online
• 150 magazines closed
– 125 print, 25 online
• Adoption of digital
prevalent
• Native advertising
playing a big role

16. The State of Television
• 100 shows launched
• Acquisitions,
relaunches and
consolidations
– Fox Sports 1, Sinclair
Broadcasting, Allbritton,
Tribune, Gannett
• Mobile continues to
have impact

17. The State of Radio
• 241.8 million listeners
(Nielsen)
• Online listening
increases (ages 13-35)
• Terrestrial radio still
reaches more listeners
(avg. age 42)
• Mobile devices vital

18. Want to read more analysis
on the State of the Media?
Download a copy of our
State of the Media 2014
Report at The Vocus Blog!