Brighton SEO 2019: How events can secure earned media, links and social buzz

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Digital marketing is all about online activity, right? But offline, face-to-face events, with real human beings (and maybe some dogs in fancy dress – more on that in the talk), and decent wifi can provide a whole host of opportunities that purely online comms can’t match. Find out how to implement a successful PR events strategy to create content, generate social buzz and secure online media coverage and links, with actionable tips and examples including a pug dressed as a dinosaur.

Marketing

Let’s take this offline
Claire Gamble // Unhooked Communications
SLIDESHARE.NET/CLAIREGAMBLE5
@ClaireEGamble | @WeAreUnhooked

#BrightonSEO | @ClaireEGamble | @weareunhooked

How did this guy help us
secure earned media
coverage, links and social buzz
through offline activity?
#BrightonSEO | @ClaireEGamble | @weareunhooked

Face-to-face
events:
ü Before
ü During
ü After
#BrightonSEO | @ClaireEGamble | @weareunhooked

Fail to plan?
Fail to
plan…
#BrightonSEO | @ClaireEGamble | @weareunhooked

Fail to plan?
PRE-EVENTBEFORE…
#BrightonSEO | @ClaireEGamble | @weareunhooked

Use your
website
Use your website
#BrightonSEO | @ClaireEGamble | @weareunhooked

Don’t forget
third-party
websites
#BrightonSEO | @ClaireEGamble | @weareunhooked

Find
your
hook
#BrightonSEO | @ClaireEGamble | @weareunhooked

Make it easy for
event partners
#BrightonSEO | @ClaireEGamble | @weareunhooked

Influence your influence
#BrightonSEO | @ClaireEGamble | @weareunhooked

DURING…
#BrightonSEO | @ClaireEGamble | @weareunhooked

Media
relations
#BrightonSEO | @ClaireEGamble | @weareunhooked

Capture your content
#BrightonSEO | @ClaireEGamble | @weareunhooked

Instagrammable
#BrightonSEO | @ClaireEGamble | @weareunhooked

Fail to plan?AFTER…
#BrightonSEO | @ClaireEGamble | @weareunhooked

MediaShout about it
ü Media
ü Own
ü Third parties
ü Attendees
#BrightonSEO | @ClaireEGamble | @weareunhooked

1. Work
2. Value
3. Simple
#BrightonSEO | @ClaireEGamble | @weareunhooked

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Brighton SEO 2019: How events can secure earned media, links and social buzz

1. Let’s take this offline Claire Gamble // Unhooked Communications SLIDESHARE.NET/CLAIREGAMBLE5 @ClaireEGamble | @WeAreUnhooked

2. #BrightonSEO | @ClaireEGamble | @weareunhooked

3. How did this guy help us secure earned media coverage, links and social buzz through offline activity? #BrightonSEO | @ClaireEGamble | @weareunhooked

4. Face-to-face events: ü Before ü During ü After #BrightonSEO | @ClaireEGamble | @weareunhooked

5. Fail to plan? Fail to plan… #BrightonSEO | @ClaireEGamble | @weareunhooked

6. Fail to plan? PRE-EVENTBEFORE… #BrightonSEO | @ClaireEGamble | @weareunhooked

7. Use your website Use your website #BrightonSEO | @ClaireEGamble | @weareunhooked

8. Don’t forget third-party websites #BrightonSEO | @ClaireEGamble | @weareunhooked

9. Find your hook #BrightonSEO | @ClaireEGamble | @weareunhooked

10. Make it easy for event partners #BrightonSEO | @ClaireEGamble | @weareunhooked

11. Influence your influence #BrightonSEO | @ClaireEGamble | @weareunhooked

12. DURING… #BrightonSEO | @ClaireEGamble | @weareunhooked

13. Media relations #BrightonSEO | @ClaireEGamble | @weareunhooked

14. Capture your content #BrightonSEO | @ClaireEGamble | @weareunhooked

15. Instagrammable #BrightonSEO | @ClaireEGamble | @weareunhooked

16. Fail to plan?AFTER… #BrightonSEO | @ClaireEGamble | @weareunhooked

17. MediaShout about it ü Media ü Own ü Third parties ü Attendees #BrightonSEO | @ClaireEGamble | @weareunhooked

18. 1. Work 2. Value 3. Simple #BrightonSEO | @ClaireEGamble | @weareunhooked

19. Let’s take this offline Claire Gamble // Unhooked Communications SLIDESHARE.NET/CLAIREGAMBLE5 @ClaireEGamble | @WeAreUnhooked

Brighton SEO 2019: How events can secure earned media, links and social buzz

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