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CHICAGO PUBLIC LIBRARY FOUNDATION

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• Established in 1986, the Chicago
Public Library Foundation (CPLF)
is the fundraising partner to the
Chicago Public Library. Donors to
the Library Foundation enrich
programs, technology, innovation
initiatives and collection
development at the Chicago
Public Library (CPL).
• In 2014, donors will provide $5.9
million in support of CPL
programs and initiatives.
WHO WE ARE

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WHO WE ARE
Chicago Public Library Receives a 2014
National Medal for Museum and Library Service

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WHY CONVIO?
•Communicate effectively with our donors
•Offer multiple communication and engagement
methods
•Reporting tools
•Integrate data with our offline database, Raisers
Edge

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Outdated website & archaic online donation
processing system
•Content heavy
•Long-form template
•Non PCI compliant donation process
•Difficult and slow turn-around CMS system
KEY CHALLENGES

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Irregular and outdated communication w/donors
•One annual, printed, 8-page, newsletter
•No email communication
KEY CHALLENGES

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Small Email Database
•759 email addresses
•No strategic efforts to grow the database
KEY CHALLENGES

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WHERE WE WERE

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WHERE WE WERE

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WHERE WE WERE

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WHERE WE WERE

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Redesigned website & Integrate an Online Merchant
Processing system
• Site that used photography/ images to tell the story
• Easy to navigate
• Easy to donate/support
• Automated credit card processing
• Donation auto responders and email
acknowledgements
STEPS TO SUCCESS

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DONATION AUTO RESPONDERS AND THANK YOU EMAILS

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Donor Stewardship: Implement regular and
strategic communications with donors and
supporters
STEPS TO SUCCESS

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Subscriber Welcome Series
Monthly Email Newsletter
Solicitation Emails

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Strategic Efforts to Grow our Database
•Online newsletter sign up process
•Collecting emails at special events
•Asking print newsletter supporters to sign up for
eNews
STEPS TO SUCCESS

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ENGAGEMENT RESULTS
2012: 24%
2013: 29%
Retention Rate