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Wrangle 2015
Designing Artificial
Intelligence for Humans
Clare Corthell
summer.ai
Wrangle 2015
Wrangle 2015
We build algorithms that make
inferences about the real world.
Wrangle 2015
Potential to make life better
• trade stocks
• find you a date
• score customer churn
Wrangle 2015
Potential to do harm,
in the real world
(not the super intelligence —
in the real world, to real people, now)
Wrangle 2015
Let’s get
really uncomfortable
Wrangle 2015
Goal
think about how to mitigate harm
when using data about the real world
Wrangle 2015
“ruthless, dictatorial, biased, & harmfully revealing”
Wrangle 2015
This isn’t hysterical - it’s Reasonable Fear
Wrangle 2015
How harm came about
Where harm occurs
Action we can take
Wrangle 2015
How does harm come about?
Wrangle 2015
Digital Technology and Scale
How
repeatable tasks are automated
humans decide which tasks computer does and how
productivity is limited by how fast people make decisions
Wrangle 2015
Inference Technology and Scale
How
human-like decisions
humans being “automated away”
decisions faster, at scale, and without humans
Wrangle 2015
computers do everything
∴
Rainbows & Cornucopias — right?
Wrangle 2015
Yes, in theory…
Wrangle 2015
Bias & prescription
(not everyone gets their
cornucopia of rainbows)
Where
examples as defined by
Wrangle 2015
Bias
holding prejudicial favor,
usually learned implicitly and socially.
every one of us is biased,
and people can’t observe their own biases
Where
Wrangle 2015
Bias in Data
bias in human thought leaves bias in data,
skews that we can’t directly observe
Where
Wrangle 2015
Bias, scale, harm
inference technology scales human
decisions — any flawed decisions
or biases it is built on is scaled, too.
Where
Wrangle 2015
Descriptive
Predictive
Prescriptive
What happened?
What will happen?
What should happen?
Where
Wrangle 2015
Prescription
when inferences are used to
decide what should happens
in the real world
Where
Wrangle 2015
Prescription is power
possible and likely to
reinforce biases that existed
in the real world before
Where
Wrangle 2015
Examples
online Dating
future Founders
loan assessment
Where
Wrangle 2015
Dating Subtle Bias and Race
Where
Wrangle 2015
Dating Subtle Bias and Race
Where
We can say that building a matching algorithm
based on scores would reinforce a racial bias
Ratings men typically gave to women
The effect is apparent in aggregate
Wrangle 2015
• College Education
• Computer Science major
• Years of experience
• Last position title
• Approximate age
• Work experience in venture backed company
future startup Founders Institutional Bias
Where
Decision Tree with inputs:
Wrangle 2015
institutional bias comes through the data
— though it seemed meritocratic at the
outset
The features say nothing about gender!
Yet in literally pattern matching founders,
we see bias.
future startup Founders Institutional Bias
Where
Wrangle 2015
The problem is not that this doesn’t reflect the
real world — but rather that it doesn’t reflect
the world we want to live in.
future startup Founders Institutional Bias
Where
Wrangle 2015
loan assessment The long history of bias
Where
long history of loan officers issuing loans
based on measurable values such as income, assets,
education, and zip code
Problem: in aggregate, loan officers are historically biased
So loan algorithms perpetuate and reinforce an unfair
past in the real world today
Wrangle 2015
let’s go beyond criticism to action
Wrangle 2015
the world isn’t perfect,
so it’s worth exploring potential worlds
corrected for biases like racism and sexism
Wrangle 2015
You sit in the captain’s chair;
you move the levers
and the knobs
Wrangle 2015
The future is unwritten —
yet sometimes we forget that
we could make it better.
Wrangle 2015
Design for the world
you want to live in.
Wrangle 2015
Bias is difficult to understand because it
lives deep within your data
and deep within the context of the real world
Finding Bias
Wrangle 2015
1. Talk to people
2. Construct Fairness
ACtion
Two ways to Combat biaS
Wrangle 2015
Seek to understand:
who they are
what they value
what they need
what potential harm can affect them
ACtion
talk to people
Wrangle 2015
Construct fairness
for example:
to mitigate gender bias, include gender so you
can actively enforce fairness
(what doesn’t get measured can’t be managed)
ACtion
Wrangle 2015
designing algorithms is
creative
(data does not speak for itself)
Wrangle 2015
We should value what we do
not simply by the accuracy of our models
but the the benefit for humans and
lack of negative impact
Wrangle 2015
a facial recognition thought experiment
Wrangle 2015
if you don’t build it
maybe no one will
Wrangle 2015
a facial recognition thought experiment
Wrangle 2015
you have agency
and a market price
Wrangle 2015
If an algorithm makes something cheaper for the
majority but harmful for a minority —
are you comfortable with that impact?
Wrangle 2015
we’re at the forefront of a new age
governed by algorithms
We must be deliberate in managing them
ethically, strategically, and tactically
Wrangle 2015
remember the people
on the other side of the algorithm
Wrangle 2015
because whether it’s their next song,
their next date,
or their next loan,
Wrangle 2015
you’re designing their future.
Make it a future you want to live in.
Wrangle 2015
huge thanks to
@clarecorthell
clare@summer.ai
sources of note
• “Fairness Through Awareness” Dwork, et al
• Fortune-Tellers, Step Aside: Big Data Looks For
Future Entrepreneurs NPR
• Harvard Implicit Bias Test
Manuel Ebert
Cynthia Dwork
Wade Vaughn
Marta Hanson

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