A concept presentation that showcases the service offerings of a car branding ownership scheme

1. Dreamer’s Press Launch & Networking Evening
A presentation by Phase 1 Events & Entertainment Pvt. Ltd.

2. Brief & Objective
Dreamer’s brings to the market a
new proposition which is targets
advertisers, car manufacturers and
consumers.
!
The objective is to launch this
proposition to the media

3. Theme
“Welcome To Reality, Dreams Come True”
To any man, the most treasured possession is his home, a place he calls his own. After a
home the most prized possession is a car. Not every household can afford to buy a car,
but each one dreams of owning one. All that is about to change with dreamers.

4. Invite Option 1
As we speak about bringing dreams to life, we will have a magicians wand and gloves
packaged beautifully in a black box with red velvet in it. A card will be placed with the
same, the copy on it will revolve around
‘come witness how dreams become a reality’

12. Invite Option 2
As Dreamer’s as a proposition revolves around cars, we propose an invite that looks like
the inside of one.
The gears in the invite shift to reveal the messaging. The copy for the same can revolve
around
‘Gear up to watch your dreams come alive’

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23. Registration & Décor
The press delegates are given the press kit at the registration counter.
!
Inside the hall they are greeted with theater style seating and a stage with a curtain
drawn across it.

24. Opening act
As the people are seated, the lights are switched off and the hall is sunk in darkness.
!
The curtain drops and the launch sequence begins.

25. Launch Concept 1: The Invisible Car
A story told through projection mapping using an LED screen and a Car that is invisible
for a bit.

26. Opening
As the curtain drops, it reveals visuals that one would see from a
moving car. The VO speaks about how next to a house, a car is
man’s most treasured possession.

27. Opening
Contd.
It brings up the feeling of nostalgia, adventure and freedom that we
associate with a car journey. But to a vast majority of people in
India, a car remains a dream. With dreamers, that is set to change.
Welcome to reality. Dreams come true.

28. The Car
Purchase
At this point the car stops at a showroom covering a part of its facade. The LED
backdrop parts and two people exit from the door of the showroom. One of them
is a customer, the other is the sales executive of the showroom. They shake
hands. The key to the car is handed over. The customer walks towards the car (it
is still invisible), opens its door and gets in.

29. Introduction
To Dreamers
The projection on the surface of the car changes to show a few
advertisements. Through the car window, we see the drivers face
(projected on the car window.) (The audio track - little help from my
friends starts playing) The Voice Over takes the audience through the steps
to owning their dream car.) Supers appear on the LED screen in the
background

30. Time Passes
By
As time passes the man’s hairstyles change as do the ads on the car.
The car is decorated and it now shows a bride and groom. At this
point the ads could change to family focused brands. A child is born
and is seen in the back seat. The ads on the car could be around baby
care. The LED shows a calendar flipping by.

31. The Close
The VO describes that car is now reaching the end of 3 years. Once
again the car comes to a halt outside a showroom, the family gets out
of the car and 2 people peel off the advertisement and hand over the
key to the family. The family then drives the car off the stage.

32. Launch Concept 2: The Musical
A story told through fake press conference and a few fun songs composed for the event.

33. The Fake Press
Delegates
As the curtain drops, it reveals a car on stage as well as a person
wearing a Dreamers T- Shirt. He begins by saying that how may
people dream of owning cars and that now thanks to dreamer’s these
will become a reality. Fake press delegates pounce on his statement
by firing a rapid fire set of questions.

34. A Few
Questions
•What’s the catch
•Are you saying you’ll pay for everything?
•Is there a hidden agenda?
•Will the people get a service warranty if they bought it from dealership?
•Are these old broken down cars? Are they recycled cars?

35. The Musical
As the questions get faster and faster, they turn into a rhyme. From
there the presentation becomes a musical. The planted reporters and
the Dreamers representative present the service offerings in the form
of a jugalbandi that is a mix of singing and poetry.

36. The Q & A Session
A the opening act is followed by open forum for Q & A between the Press
representatives & the Dreamers delegates

37. Evening Session
For the evening, the décor can be changed to colorful in lit cocktail tables.
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The evening will begin with the launch sequence followed by a forum open for
networking.
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To add to the glamour of the evening, we can have light non – intrusive entertainment in
the form of a 3 piece band.

38. Feedback