Virtual reality has emerged as an effective and popular marketing opportunity for brands eager to form an intimate connection with their audience. Learn a little bit more about the innovative new technology.
2. Virtual Reality Explained
• An immersive environment
• Simulates physical presence
• Offers a multi-sensory experience
• Transports users to any place - real or imagined
• Laws of nature don’t apply
3. Augmented Reality:
What’s the difference?
• Overlays graphics on real world through lenses
• Enhances reality with information
• Not fully immersive
4. Why Now?
• Computer Power & Screen Refresh Rates
• Oculus Rift Crowdfunds $2.4M
(947% of target)
• Acquired by Facebook for $2B
• Catalyst for VR Revolution
5. Google Cardboard
• “Innovation Time” project from Google Paris
• Green-lit by Google CEO Larry Page
• Powered by any smartphone: iOS / Android
• Inexpensive way to experience VR
• Thousands of apps available
• YouTube 360° VR (Android & iOS)
6. How it Works
• Binocular vision combined with head tracking
• Environment shifts with head movement
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7. How it Really Works
• Fools the brain by isolating eyes,
displays images from different angles
• 100-120° wide natural field-of-view (FoV)
• Delivers actual feeling of presence
• 6 Degrees of Freedom:
• Position: X, Y, Z Coordinates Rotation: Pitch, Yaw, Roll
22. Production Costs
• $50,000 to $250,000 per minute of high-quality,
cinematic / stereoscopic VR video
• $5,000 to $25,000 per minute of lower-quality, web-
based 360º/VR video
• Computer-generated: case-by-case basis
23. Statistics
• $30B VR revenues expected by 2020
• 142% estimated annual growth over next 5 years
• 200 million active Virtual Reality users by 2020
26. Potential Applications for Brands
• Live events (concerts, sports)
• Cinematic experiences (stories, trailers)
• Virtual tours (how it’s made)
• Interactive kiosk content
• Games for Brands
• Contests
27. Top Ten VR Brand Experiences
http://www.mbryonic.com/best-vr/
28. Honorable VR Brand Showcases:
• Nike: Neymar Jr. Effect (Soccer)
• Gatorade: Bryce Harper (Baseball)
• Jim Beam: Bourbon Shot
• Disney & Verizon: Star Wars “The Force Awakens”
• New York Times & Cooper Mini: Backwater
• AT&T: It Can Wait (PSA)
30. About VusionVR
More than “Top of Mind”.
VusionVR takes pride in helping companies explore marketing options that help to grow
business and increase/improve brand awareness. We embrace technology that transcends
the limitations of traditional brand messaging.
Our goal is to create programs focused on achieving results by positively impacting key
performance indicators. Understanding the needs of your project and ensuring meaningful,
measurable outcomes is the highest priority.
Using proven, enterprise-level technology and leveraging our expertise; we plan, build and
effectively execute VR experiences.
We are dedicated to building end-to-end solutions that work with your overarching brand
strategy. As creative marketers, we are always working with our clients to ultimately help
increase sales, using tactics that provide a strong return on investment.
