The Strategic Marketing Manager will work cross-functionally to drive business performance and maximize the growth, development, and return on investment of the organization’s overall products portfolio. The Strategic Marketing Manager will report to the Global Business Director.

1. Strategic Marketing Manager
The Strategic Marketing Manager will work cross-functionally to drive business
performance and maximize the growth, development, and return on investment of the
organization’s overall products portfolio. The Strategic Marketing Manager will report to
the Global Business Director.
Company: Lyneer Search Group Industry: Chemicals / Manufacturing
Job Family: Marketing / Strategy Level: (Sr.) Manager
Compensation: $130k+ base (+ bonus) Location: Parsippany, NJ
Overview
The Strategic Marketing Manager will work cross-functionally to drive business
performance and maximize the growth, development, and return on investment of the
organization’s overall products portfolio. The Strategic Marketing Manager will report to
the Global Business Director.
Responsibilities
Work with cross-functional teams to develop strategic plans that enable businesses
to grow faster than their markets.
•
Investigate marketing opportunities with significant scale and synergy to drive
growth and leverage current portfolio of products.
•
Integrate inputs to develop distinctive product plans with outstanding financial
outcomes; be competent in microeconomics, finance, VOC, research and analysis
and basic marketing toolkit [market definition and sizing, segmentation, value
management, targeting and positioning, pricing].
•
Design VOC; understand segmentation; understand value elements critical to
customers; value equations; target value propositions to customer segments to
inform customer marketing and account plans.
•
Establish/maintain a project management framework in line with strategic
objectives.
•
Requirements
1 / 2https://vizi.vizirecruiter.com/Lyneer-Search-Group-1091/Strategic-Marketing-Manager-Parsippany-NJ-3252/index.html

2. The ideal candidate would possess the following:
Bachelor’s Degree in Marketing, Business, Engineering or Technical discipline is
required
•
5+ years successfully leading marketing, strategic planning, growth initiatives and
cross functional teams
•
5+ years of proven marketing strategic, analytical and implementation skills•
3+ years of experience in similar leadership role•
Additional Qualifications:
MBA is highly desirable•
Solid track record of understanding market position, competition and trends to
enter into new markets successfully to achieve superior financial results
sustainably compared to peers in the industry.
•
Proven strategic marketing, strategy formulation and product/business positioning
skills and implementation experience.
•
Broad strategic analysis skill set complimented with a detail orientation.•
Demonstrated experience with implementation of growth, new business
development and marketing initiatives that lead to stronger market penetration.
•
Track record of executing on short and long-term market and product growth goals.•
Ability to understand and add value to high-level management interactions, with a
proven ability to develop and “sell” creative business strategies.
•
Experience managing in a lean culture that continuously prioritizes operational
excellence.
•
Eligibility Requirements:
Must have unrestricted work authorization to work in the United States•
Must be willing to submit to background check (if requested by client)•
Legal Disclaimer: Equal Emploment Opportunity
2 / 2https://vizi.vizirecruiter.com/Lyneer-Search-Group-1091/Strategic-Marketing-Manager-Parsippany-NJ-3252/index.html