The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
Big Ideas for Small Business: Cleveland Health Line
1. More Transportation News
Expanded Service
RTA expanded their “Smile Ride
Free” trolley service to take ad-
vantage of the opening of the
Horseshoe Casino, Global Center
for Health Inovation and Conven-
tion Center and to improve connectivity to the Science
Center, Rock & Roll Hall of Fame and the lakefront. The
project also connects available parking at the Science
Center, Burke Lakefront and the Municipal Parking lot
to the underserved areas of the NineTwelve District. The
estimated cost to expand the
operations over a 3-year peri-
od is $3.6 million. The City of
Cleveland provided a grant in
the amount of $100,000 as a
pledge towards the $720,000
local match that needed to be
raised to expand the trolley
routes. The balance of the
match was raised by local
businesses.
For more informa on on financial assistance and incen ves, site selec on,
business permi ng or u lity ques ons, please contact the City of Cleveland
Department of Economic Development :
Tracey Nichols Director (216) 664‐3611
Anthony Thornton Assistant Director (216) 664‐2832
David Ebersole Brownfield Programs (216) 664‐2204
Robin Brown Technology (216) 664‐3612
Kevin Schmotzer Small Business 216) 664‐3720
Daniel Budish Special Projects (216) 664‐4274
August 2013
City of Cleveland’s
Health Line
Bus Rapid Transit
City of Cleveland
Department of
Economic Development
2. 4th Street/Old Woolworth’s:
The City of Cleveland used a
Tax Increment Financing Dis-
trict to direct PILOT’s to service
a bond to fund some of the rede-
velopment around East 4th
Street- an Entertainment dis-
trict including a comedy club,
live music venues including
House of Blues and restaurants
including “Lola”, with our own
Food Network Iron Chef, Michael Symon. The combination of trans-
it and this “destination” entertainment area has helped the City at-
tract developers to redevelop properties in the area and to attract
businesses who wish to locate in an area that Richard Florida would
call a location for the “Creative Class” . Total Project cost $110 mil-
lion
6th Street-north side- Rosetta Marketing
LLC signed a 15 year lease to move 350 jobs
to this MRN owned property, next to the
Holiday Inn. They indicated that the down-
town location, public transportation and
proximity to 4th street would help them at-
tract the best in brightest for their Infor-
mation Technology Company. MRN has
since added 97 units of loft apartments to
the building. Total Project Cost if $5 million.
Cleveland’s Health Line– There’s a reason the
Institution for Transportation and Development Policy
named Cleveland’s Health Line the most successful
Bus Rapid Transit Project in the nation. Unlike many
such projects where mixed use housing is the follow-on
development, Cleveland has mixed use, office, retail
housing, incubators, and institutional development and
includes the Health Tech Corridor that includes post
incubator space to capture companies emerging from
the many incubators in the City. It’s truly a successful
public private partnership.
115th Street-Circle Vistas -
Berusch Development Partners
purchased Circle Vistas, a
nondescript brick building at
East 115th and Euclid. The pro-
posed $3.5 m project includes
34 apartments for CIA upper-
classmen including a student
lounge and two retailers.
Circle 118 Town-
homes- WXZ Devel-
opment Inc.
has brightened a once
dreary corner of dis-
trict and created a
strong sense of entry
west of the elevated
rail lines that mark
the psychological east-
ern edge of the neigh-
borhood. The 17 townhouses sport colorful geometric facades ac-
cented by blue panels of a laminated plastic and wood-fiber board
material made in Italy. Total project cost $8 million.
117th Street-Cleveland
Hearing and Speech
Center- Cleveland Hearing
& Speech had to move due
to the expansion of Univer-
sity Hospitals. They opened
their new construction
48,000 sq ft building in Oc-
tober 2009. They serve the
deaf and hearing impaired
community and many of
their clients come via public
transportation. The City assisted with brownfield clean-up funds
and a Vacant Property Initiative Loan. Total project cost $17.8
million.
3. Euclid at Mayfield-
Museum of Contempo-
rary Art- MOCA opened
in 2012. The museum, de-
signed by Farshid Moussa-
vi, is performing well. In
the first five weeks in its
new home, MOCA attract-
ed more than 10,000 visi-
tors, putting it on a pace to
exceed the 65,000 annual
visitors. Enclosed are four
levels of gallery, retail, office and educational spaces in a shim-
mering, crystalline shell wrapped in slightly undulating, reflective
panels of black stainless steel. Project cost was $150 million
Euclid at Mayfield-Uptown- Phase I of the Uptown Project re-
cently opened and includes grocery, restaurants, and Barnes &
Noble, and the CWRU University Bookstore. Phase I is a $44.5
million project that includes 102 residential apartment units. The
city approved a $5 million VPI loan to assist with this multiple
parcel project. The $21 million Phase II is under construction with
additional 43 apartments, dormitory space for 130 Cleeland Insti-
tute of Art students and ground floor retail.
Cleveland Institute of Art Expansion – CIA officials broke
ground on a four-story, 79,000-square-foot addition to the
McCullough Art Center, a building designed by the legendary in-
dustrial architect Al-
bert Kahn in 1916 as a
Ford Model T factory.
Project cost is 63.5 mil-
lion.
668 Euclid- Developer
Doug Price of the K & D
group undertook this histor-
ic rehab and demolished the
building next door to create
open space and a parking
garage. There are 236
apartments in the building
and within 60 days of open-
ing, the building was fully leased. Rents are from $725 for a 1
bedroom to $2093 for 2 bedroom penthouse. Again with proximity
to East 4th and located on the Health Line, the area is very desira-
ble. 4 of the apartments were leased by Rosetta for employees and
recruitment. There is also 25,000 square feet of office and 65,000
sq feet of retail. Total project cost $65 million.
Ninth Street- Two projects of note just north of Euclid-
800 Superior- AmTrust Financial bought
this building in 2012 and as part of a major
expansion for Cleveland by the parent compa-
ny of GMAC Insurance. Creates 1,000 new
jobs. Total Project cost $20 million
1717 East Ninth Street-
a Historic and New Market Tax Credit deal to
convert this office building to apartments with
first floor retail. 223 apartments with a total
project cost of $65 m.
9th and Euclid-South west side- Schofield Building- Mixed
use hotel, residential and retail.
156,000 sq feet with 55 residential
units and 122 room Kimpton hotel.
The project is using the State Historic
tax credits to be used with Federal
Historic Credits. Total project cost is
$50 m. Expected completion in 2014
4. 1001-1023 Euclid North side- John Hartness Brown Build-
ings- These 4 buildings are under contract by a national develop-
ment group. Three storefronts will have first floor retail and the
fourth will become the entrance to the garage. Plans call for 206
hotel rooms and 120,000 square feet of office. Developer is cur-
rently working on EB-5 funding. City has offered a TIF on the
project and participated in removal of asbestos with State and
County.
9th & Euclid-South East side – Former Ameritrust Complex-
Geis Companies in underway with a $240 million mixed-use devel-
opment that will feature a new County Headquarters, a fresh food
market, renovated office space, retail, 180 apartments, and a ho-
tel. Geis has secured State and Federal Historic Tax Credits and
New Markets Tax Credits to complete its financing package. Ex-
pected completion in 2014.
11100 Euclid-University Hospitals Seidman Cancer Hospi-
tal- UH is investing in the future of cancer treatment and re-
search by building a new, free-standing cancer hospital to bring
all facets of cancer care under one roof. The new Cancer Hospital,
equipped with 150 patient beds, will combine the best technolo-
gies, the most effective protocols and the latest findings for cancer
care in one 375,000-square-foot, free-standing facility. Total Pro-
ject Cost $260 million
2021 Cornell- Courtyard
by Marriott- SDC Uni-
versity Circle Developer
LLC constructed a 150-
room LEED Courtyard by
Marriott at 2021 Cornell
Road at a cost of approxi-
mately $26 million. The
business-class hotel with
an option for extended
stay will help meet the
substantial demand generated by the hospitals, university and
other institutions. The City provided a 30 year Non School TIF and
a loan in the amount of $780,621.
5. Cleveland Clinic– The Clinic’s 165 acre main campus starts at
89th street with their recently purchased building from the Cleve-
land Playhouse for their expansion and extends from Chester to
Cedar- over 4 blocks- through 105th street. After recently com-
pleting the $250 million expansion and the newest incubator in
the City- the Global Cardio Vascular Innovations Center on Ce-
dar, the Clinic has now broken ground on a Reference Lab on Car-
negie. Made possible through a $60 million grant from the State
93rd & Euclid-Cleveland Clinic Lerner College of Medicine–
The Clinic and Case Western Reserve University announced a plan
in June 2013 to construct a 165,000 sf medical school. The building
will be designed by London Architects Foster + Partners
Euclid South Side- Truman and
Roosevelt Buildings- The empty
Truman Building, at 1030 Euclid
Ave., will become 26 apartments,
with retail along Euclid and park-
ing spaces tucked inside. The $9
million project won $1.8 million in
state historic tax credits. Developer
CRM Real Estate Services hopes to
open the building before the end of
2013.
12th Street South Side-
Cleveland Athletic
Club- A New York devel-
oper Whitestone Realty
Capital LLC is working on
a financing package for a
mixed use hotel and
apartments project using
New Market Tax Credits
and Historic Tax Credits. In addition to a hotel, the Cleveland
Athletic Club building could house apartments and a fitness cen-
ter. Total Project cost $55 million.
Playhouse Square at 14th street- Our Theatre District- second
in size only to New York City, continues to expand. The Cleveland
Playhouse, relocated to the vacant Hanna Theatre on 14th street.
The street has undergone a complete
streetscape redesign in order to extend the
pedestrian-friendly aesthetics of Euclid Ave-
nue onto East 14th. The project includes or-
namental street lighting, expanded decora-
tive brick sidewalks with L.E.D. lighting,
trees & tree pits, public art, granite curbs,
outdoor seating, and convenient pull-off &
drop-off parking, all with the goal of encour-
aging leisurely patronage within the neigh-
borhood.
6. 14th Street-Hanna Annex
Building – This former eight-
story office building will have
102 apartments on its upper
floors. PlayhouseSquare, which
sold the building, has leased
back the ground floor and
hopes to recruit stores and ser-
vice business tailored to down-
18th – 21st Streets- CSU College Town- Cleveland State Univer-
sity was formerly known as a “commuter college”. Now the univer-
sity has 1,186 students living in the campus area and continues to
expand. The increase in students residing in the area has led to
increased investment. The entire south side blocks between Euclid
and Prospect Avenues and East 21st and 18th Streets have been
redeveloped into 300 apartments, 100,000 sf of office and ground
floor retail. The total of all the projects is over $13 million.
7012 Euclid- Victory
Building- The long-
dormant building was
awarded $11.4 m in his-
toric preservation tax
credits and a Job Ready
Sites Grant. The building
behind was demolished to
create parking. The
165,000 sf building will be developed as post-incubator & office
space targeted for tech companies. Construction is underway and
total project cost is $26.9 million.
7100 Euclid-Baker Electric
Car Building- Post Incuba-
tor space to support our 5 in-
cubators. Fully occupied
LEED building. The 52,000 sf
bldg’s budget was $7.1 m and
was funded in part with New
Market and Historic Tax
Credits. The former brown-
field also received County
brownfield funding.
7350 Euclid - Church Square
Senior Housing- This new con-
struction project by Pirhl, LLC,
received Housing Trust Fund
funding in 2010. The 61,000 sf
project has 48 units. The location
on the health line provides resi-
dents with easy access to hospi-
tals and medical facilities
7515 Euclid Avenue Per-
manent Supportive Hous-
ing- Cleveland Housing
Network's and EDEN, Inc.
worked to develop the 70
unit, $11 m project that re-
ceived Housing Trust Fund
funding.
7. 6700 Euclid- Midtown Technology Center- a 128,000 square
foot flex space for post incubator companies developed by Hem-
mingway Development. Supports the 5 incubators and helps the
City and its partners attract businesses to the Health Tech Corri-
dor. Jumpstart is housed here. The $25 million project was fund-
ed by State Job Ready Sites program, New Market Tax Credits
and the City’s HUD 108 Empowerment Zone program.
7000 Euclid- Midtown Tech Center II – The second building in
the Midtown Technology
Park on the Health-Tech
Corridor. Hemmingway De-
velopment demolished a
small cement block building
to create a parking former
1930’s car dealership to cre-
ate additional office space.
The city and state provided
low interest loans. The
building is 95% leased.
Cleveland Heart Lab signed a 10-year lease for 27,000 sq. ft. at
the Midtown Tech Center. The fast-growing start-up, which has
swelled from 8 to 105 employees in just two years, will relocate to
newly designed space from their Cleveland Clinic Incubator loca-
tion. The City provided a $150,000 Technology Business Grant of
in support of the project.
CSU Student Center-
Between 21st and 22nd
on the north side of
Euclid- The new,
120,000 sf student center
at Cleveland State Uni-
versity (CSU) enhances
its campus image and
creates an open connec-
tion with the city while
offering a wide range of
services to students and faculty. Located on the Health Line, the
student center integrates the campus with the rest of the City.
Total project cost was $44 million
CSU-Center for
Innovation in
Health-
Between 21st and
22nd on the south
side of Euclid-
The university
sold bonds in to
finance $35 million
and the Northeast
Ohio Medical University, which is partnering with CSU to train
doctors focused on urban health and primary care, contributed
$10 million. The new center is expected to open in 2015 and will-
include the biological, geological, environmental sciences, chemis-
try and mathematics departments and the School of Health Sci-
ences.
25th and Euclid- Cleveland State College of Education and
Human Services-The 95,000 sf building will serve as the eastern
gateway to the campus and is being designed by the architectural
firm of NBBJ. The
building, costing about
$36 million, will be
three stories tall and
its unique shape will
provide garden space
between it and other
campus buildings.
8. Health Tech Corridor- Named an Ohio Hub of Innovation, the
corridor centers along the Health Line and extends one block on
either side the Chester and Carnegie Avenues from Cleveland
State to University Hospitals. The Corridor is separately market-
ed and branded to attract medical technology businesses to the
area. The ability of doctors and researchers to jump on the Health
line to travel between companies locating on the corridor and edu-
cational institutions and hospitals is a huge plus for business at-
traction. The corridor has received a total investment of approxi-
mately $1 billion and includes 4 medical technology incubators,
including the Cleveland Clinic’s Global Cardio Vascular Innova-
tion Center. There is also over 300,000 sf of new “post incubator”
space and over including over 160 businesses.
3634 Euclid –NewBridge-
Patterned after the successful
Manchester Bidwell Center in
Pittsburgh, NewBridge pro-
vides after school programs for
Cleveland teens and adult
training programs including
Pharmacy Technician and
Phlebotomist training for local
anchor hospitals who serve on the board.
47th & Chester- New
60,000 sf Midtown Police
Station- Just one Block off
the Health Line- This will
increase the perception of
safety and security for the
Health-Tech Corridor.
The $17.5 million project
will open in 2015.
57th and Euclid- North Side- This City-owned shovel-ready 8
acre site (Shown in red), with the ability for a street vacation to
create a large contiguous parcel, re-
ceived a “No Further Action” certifica-
tion after a brownfield clean-up of the
55th and Euclid- South Side (shown
in blue)-This 1 acre site owned by
the Regional Transit Authority is
available for development.
6200 Euclid- Pierre’s Ice Cream was estab-
lished in Cleveland more than 75 years ago. In
2010, they broke ground on a new, $9 million,
35,000 square foot state-of-the-art expansion to
modernize their facility. The city helped with
Phase II testing and a low interest loan for con-
struction and equipment for the new plant.
62nd and Carnegie –American Sugar, who sells liquid sugar
directly into Pierre’s plant and also packages single serve packets
at their Cleveland plant, has acquired additional land for a future
expansion
6555 Carnegie- Midtown Tech Center III- The third phase of
the Midtown Tech Park Campus will add 66,000 square feet of of-
fice space in the Heath-Tech Corridor. While construction has just
begun, the entire first floor has already been leased to Radio One,
one of the nation’s largest minority
owned radio broadcasting compa-
nies and Talis Clinical, a Cleveland
Clinic incubated company has also
taken space. The city provided a
$4,500,000 HUD 108 loan and a
$500,000 EDA loan to help finance
the $8.9 m project.