At the March Project (Staffing Alliance of Virginia Employers) SAVE meeting, this presentations highlighted tips for job seekers and recruiters using social media.

1. Project SAVE Presentation
By Kathleen Smith,
ClearedJobs.Net
Tips for Job Seekers
and later tips for recruiters…

2. Tip # 1: Have more than one channel
for your job search

3. There is no silver bullet
You will need more than
one avenue for your job
search.
Look at an integrated
strategy of both online and
offline because you do not
know where your leads will
come from.
Your audience is just as
diverse as you are.

4. Tip# 2: Where and how are you
advertising your availability?

5. Profiles on Job Boards
and Employer Sites
You will want your
“advertisement” in a variety of
places: Job Boards and Employer
Sites.
Job boards either generic or
niche.
Employer Sites: those companies
that you really want to work.
Filling out your Profile so that it is
complete – not leaving any gaps.
Making sure you have the right
keywords in your resume that
match the words.
Refresh every 30 days.
Don’t waste the top 2 inches of
your resume.

6. Tip #3: You know about it,
but are you using it right?

7. LinkedIn Profiles – Fill them
out completely!
Yes you have to have a
picture, even if it is an image.
Great content that includes
keywords in your Summary
and your Accomplishment
statements.
Status Updates – a good way
to show your knowledge and
how you are staying involved.
Grab your Public Profile link.
Recommendations.
Utilize Skills – Adds additional
keywords to your Profile and
showcases other
professionals to connect with.

8. Tip #4: Are you
connecting enough ?

9. LinkedIn Connections
If you do not have 500+
connection, you are less
searchable.
Customize your Invitation
template and thank your
connections for their time in
connecting.
Organize utilizing Tags.
Keep your connections
protected by going into your
Settings and making sure “Only
You” can see your connections.
Join Groups and participate. If
there is not good networking
going on , move to another
Group. Look at the top
contributors for each group.

10. Tip #5: Get out there!
Meetups, Job Fairs,
Networking Breakfasts

11. It all comes down to F2F
While you will do a lot of
research and connecting
online, eventually you will be
talking to recruiters and hiring
managers face to face during
your interview.
While events may be
uncomfortable they are very
good practice for the interview.
What is your measure of
success? Did you get a job? Or
did you network? Did you learn
something new? Did you have a
good conversation with
someone?

12. Don’t Whine “I Don’t Have
the Time”…..
There are at least 2 or 3 things you are currently doing inefficiently that could be done
more efficiently

13. It is a journey…..

14. Tips for
Recruiters

15. Tip #1: Create Your
Brand

16. Create Your Brand
Guess what? Your brand is already
out there and you are leaving it to
chance by not managing it.
Are you the go to person or the
person candidates run away from?
Do candidates enjoy working with
you so much that they refer others to
you?
What are your skills, strengths and
proficiencies?
How do you communicate and act
these out?

17. Tip #2: Use LinkedIn to support your brand not just broadcast jobs

18. LinkedIn – it is not just
for Job broadcasting
Communicate, don’t broadcast
and shout all the time. Social
media is having conversations.
Talk about something else than
just your job postings or the
types of candidates you are
looking for?
Participate in the community,
don’t just sell into it. Why?
Referrals!
Bonus Material: Were you
paying attention before? (Job
Seeker Tips #3 and #4)

19. Tip #3: Be available on
Twitter

20. Twitter – it is not just
another annoying social
media outlet
News breaks first on Twitter but
also very active in sharing key
news tips.
Community that is very
technically savvy.
How to be on Twitter:
Don’t be an egghead, put in a
picture.
Fill out the bio – a full 160
characters: keywords!
Find your news and share it with
your community by Retweeting
and Favoriting Tweets.
Observe Twitter events:
#MilitaryMonday and
#FollowFriday

21. Tip #4: Become a Resource for
Your Colleagues and Candidates

22. Become a Resource for
Your Colleagues and Your
Candidates
Now you have a community,
how do you find the information
to share with them?
There will be key blogs and
newsletters in the industry you
will want to follow.
You may also want to be part of
SlideShare as many experts from
around the world post their
PowerPoint presentations on
SlideShare.
It has a very easy “share” feature
and can sync up with your
LinkedIn account through
“Applications”

23. Tip #5 Managing it with Applications

24. Manage it with
Applications
Tweetdeck and Hootsuite
Both applications allow you to
schedule your updates across
multiple social media channels.
They also allow you to search
for keywords, but neither does
them both best.
Using a combination allows you
to manage and listen to your
community conversations.

25. Don’t Whine “I Don’t Have
the Time”…..
There are at least 2 or 3 things you are currently doing inefficiently that could be done
more efficiently

26. It is a journey….. and I am happy to help
you along the way!